--- title: "Creative Fabrica vs Freepik: Which is searched more in New Zealand?" description: "Is Creative Fabrica or Freepik more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Design asset marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/creative-fabrica-vs-freepik" publisher: "Brandwave" --- # Creative Fabrica vs Freepik: Which is searched more in New Zealand? Is Creative Fabrica or Freepik more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Design asset marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Creative Fabrica and Freepik - **Competitive set**: Design asset marketplaces - **Market**: New Zealand - **Month measured**: Sep 2026 - **Creative Fabrica Share of Search**: 3.7% - **Freepik Share of Search**: 10.3% ## Is Creative Fabrica or Freepik more popular in search? - In September 2026, Freepik had more branded searches than Creative Fabrica among design asset marketplaces in New Zealand. Freepik had about 2,440 branded searches, while Creative Fabrica had 880. Freepik made up 10.3% of all design asset marketplace searches we track, and Creative Fabrica accounted for 3.7%. - Freepik was ahead of Creative Fabrica in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Creative Fabrica’s share of searches among design asset marketplaces in New Zealand moved from 3.8% to 3.7%, and its estimated monthly branded searches moved from 1.3K to 880. - Across the 12 months ending September 2026, Freepik’s share of searches among design asset marketplaces in New Zealand moved from 16.3% to 10.3%, and its estimated monthly branded searches moved from 5.5K to 2.4K. ## Top design asset marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Creative Fabrica was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Freepik did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Creative Market | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Envato | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | UI8 | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Adobe Stock | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Creative Fabrica | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Dafont | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Freepik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about design asset marketplaces - Asked ChatGPT "Which design asset marketplace should I shop at in New Zealand?": 1. Creative Market, 2. Envato, 3. UI8, 4. Creative Fabrica - Asked ChatGPT "What are the best design asset marketplaces in New Zealand?": 1. Creative Market, 2. Envato, 3. UI8, 4. Adobe Stock, 5. Creative Fabrica - Asked ChatGPT "What's the best design asset marketplace in New Zealand for design assets for a project?": 1. Creative Market, 2. Envato, 3. UI8, 4. Adobe Stock - Searched Google, AI Overview "templates for small businesses": named none of the brands we track - Searched Google, AI Overview "font marketplace": 1. Creative Market Not named in any answer: Dafont and Freepik. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand design asset marketplaces in September 2026? - In September 2026, Creative Fabrica gained share of searches among design asset marketplaces in New Zealand, from 2.7% to 3.7%. - In September 2026, Freepik lost share of searches among design asset marketplaces in New Zealand, from 11.2% to 10.3%. ## Month by month | Month | Creative Fabrica estimated searches | Creative Fabrica Share of Search | Creative Fabrica rank | Freepik estimated searches | Freepik Share of Search | Freepik rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 3.8% | 5 | 5.5K | 16.3% | 4 | | Nov 2025 | 1.3K | 4.1% | 5 | 5.5K | 17.6% | 3 | | Dec 2025 | 1.3K | 5.6% | 5 | 3.7K | 16.1% | 4 | | Jan 2026 | 1.6K | 6.7% | 5 | 3.7K | 15.6% | 4 | | Feb 2026 | 1.3K | 4.3% | 5 | 4.5K | 15% | 4 | | Mar 2026 | 1.3K | 3.6% | 5 | 6.8K | 18.5% | 3 | | Apr 2026 | 1.3K | 4.8% | 5 | 4.5K | 16.6% | 3 | | May 2026 | 1.3K | 4.3% | 5 | 5.5K | 18.2% | 3 | | Jun 2026 | 1K | 3.5% | 5 | 3.7K | 12.8% | 4 | | Jul 2026 | 880 | 3.7% | 5 | 3K | 12.5% | 4 | | Aug 2026 | 720 | 2.7% | 6 | 3K | 11.2% | 4 | | Sep 2026 | 880 | 3.7% | 6 | 2.4K | 10.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Creative Fabrica’s and Freepik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Creative Fabrica**: Measured on the search term “creative fabrica”. - **Freepik**: Measured on the search terms “freepik”, “freepik ai”, “freepik fonts”, “freepik graphics”, “freepik mockups” and “freepik templates”, summed into one figure. - [Creative Fabrica profile](/demand/nz/brands/creative-fabrica) - [Freepik profile](/demand/nz/brands/freepik) - [All design asset marketplaces in New Zealand](/demand/nz/categories/nz-design-asset-marketplaces): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Creative Fabrica or Freepik more popular in search? In September 2026, Freepik had more branded searches than Creative Fabrica among design asset marketplaces in New Zealand. Freepik had about 2,440 branded searches, while Creative Fabrica had 880. Freepik made up 10.3% of all design asset marketplace searches we track, and Creative Fabrica accounted for 3.7%. ## Cite this page Brandwave. "Creative Fabrica vs Freepik: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/creative-fabrica-vs-freepik This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/creative-fabrica-vs-freepik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.