--- title: "Crayola vs Derwent: Which is searched more in New Zealand?" description: "Is Crayola or Derwent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/crayola-vs-derwent" publisher: "Brandwave" --- # Crayola vs Derwent: Which is searched more in New Zealand? Is Crayola or Derwent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crayola and Derwent - **Competitive set**: Art supply brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Crayola Share of Search**: 25.5% - **Derwent Share of Search**: 3.1% ## Is Crayola or Derwent more popular in search? - In September 2026, Crayola had more branded searches than Derwent among art supply brands in New Zealand. Crayola had about 2,570 branded searches, while Derwent had 310. Crayola made up 25.5% of all art supply brand searches we track, and Derwent accounted for 3.1%. - Crayola was ahead of Derwent in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Crayola’s share of searches among art supply brands in New Zealand moved from 21.7% to 25.5%, and its estimated monthly branded searches moved from 1.7K to 2.6K. - Across the 12 months ending September 2026, Derwent’s share of searches among art supply brands in New Zealand moved from 4.4% to 3.1%, and its estimated monthly branded searches moved from 350 to 310. ## Top art supply brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Derwent was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Crayola was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Derwent was listed before Crayola in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mont Marte | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Winsor & Newton | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Faber-Castell | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Posca | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Derwent | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Liquitex | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Crayola | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Copic | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Pentel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prismacolor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about art supply brands - Asked ChatGPT "Which art supply brand should I buy in New Zealand?": 1. Mont Marte, 2. Winsor & Newton, 3. Derwent, 4. Liquitex, 5. Faber-Castell - Asked ChatGPT "What are the best art supply brands in New Zealand?": 1. Winsor & Newton, 2. Faber-Castell, 3. Liquitex, 4. Derwent, 5. Mont Marte - Asked ChatGPT "What's the best art supply brand in New Zealand for painting and drawing?": 1. Mont Marte, 2. Derwent, 3. Liquitex, 4. Faber-Castell, 5. Winsor & Newton - Searched Google, AI Overview "art supplies nz": 1. Mont Marte, 2. Posca, 3. Crayola, 4. Winsor & Newton, 5. Liquitex - Searched Google, AI Overview "drawing supplies nz": 1. Posca, 2. Faber-Castell, 3. Copic Not named in any answer: Pentel and Prismacolor. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand art supply brands in September 2026? - In September 2026, Crayola gained share of searches among art supply brands in New Zealand, from 24.8% to 25.5%. - Estimated monthly branded searches for Derwent in New Zealand fell 11.4% over 12 measured months, from 350 to 310 in September 2026. ## Month by month | Month | Crayola estimated searches | Crayola Share of Search | Crayola rank | Derwent estimated searches | Derwent Share of Search | Derwent rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 21.7% | 2 | 350 | 4.4% | 7 | | Nov 2025 | 2.4K | 24.1% | 2 | 310 | 3.1% | 7 | | Dec 2025 | 2.7K | 25.3% | 2 | 280 | 2.6% | 7 | | Jan 2026 | 1.7K | 20.7% | 2 | 320 | 3.8% | 8 | | Feb 2026 | 1.4K | 18.7% | 2 | 330 | 4.3% | 7 | | Mar 2026 | 2.2K | 22.8% | 2 | 340 | 3.5% | 7 | | Apr 2026 | 3.1K | 29.1% | 2 | 310 | 2.9% | 7 | | May 2026 | 3.3K | 29% | 2 | 280 | 2.5% | 7 | | Jun 2026 | 2.9K | 26.7% | 2 | 290 | 2.7% | 7 | | Jul 2026 | 2.7K | 25.5% | 2 | 310 | 3% | 7 | | Aug 2026 | 2.6K | 24.8% | 2 | 350 | 3.4% | 7 | | Sep 2026 | 2.6K | 25.5% | 2 | 310 | 3.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Crayola’s and Derwent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crayola**: Measured on the search terms “crayola”, “crayola art set”, “crayola chalk”, “crayola chalkboard”, “crayola colored pencils”, “crayola coloring pages”, “crayola crayons”, “crayola globbles”, “crayola markers”, “crayola paints”, “crayola washable markers” and “crayola washable paints”, summed into one figure. - **Derwent**: Measured on the search terms “derwent”, “derwent art supplies”, “derwent drawing pencils”, “derwent inktense pencils”, “derwent markers”, “derwent paint”, “derwent pastel pencils” and “derwent pencils”, summed into one figure. - [Crayola profile](/demand/nz/brands/crayola) - [Derwent profile](/demand/nz/brands/derwent) - [All art supply brands in New Zealand](/demand/nz/categories/nz-art-supply-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Crayola or Derwent more popular in search? In September 2026, Crayola had more branded searches than Derwent among art supply brands in New Zealand. Crayola had about 2,570 branded searches, while Derwent had 310. Crayola made up 25.5% of all art supply brand searches we track, and Derwent accounted for 3.1%. ## Cite this page Brandwave. "Crayola vs Derwent: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/crayola-vs-derwent This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/crayola-vs-derwent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.