--- title: "Crawford Road Kitchen vs The Works Gisborne: Which is searched more in New Zealand?" description: "Is Crawford Road Kitchen or The Works Gisborne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/crawford-road-kitchen-vs-the-works-gisborne" publisher: "Brandwave" --- # Crawford Road Kitchen vs The Works Gisborne: Which is searched more in New Zealand? Is Crawford Road Kitchen or The Works Gisborne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crawford Road Kitchen and The Works Gisborne - **Competitive set**: Gisborne restaurants - **Market**: New Zealand - **Month measured**: Sep 2026 - **Crawford Road Kitchen Share of Search**: 30.4% - **The Works Gisborne Share of Search**: 15.7% ## Is Crawford Road Kitchen or The Works Gisborne more popular in search? - In September 2026, Crawford Road Kitchen had more branded searches than The Works Gisborne among Gisborne restaurants in New Zealand. Crawford Road Kitchen had about 1,900 branded searches, while The Works Gisborne had 980. Crawford Road Kitchen made up 30.4% of all Gisborne restaurant searches we track, and The Works Gisborne accounted for 15.7%. - Crawford Road Kitchen was ahead of The Works Gisborne in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Crawford Road Kitchen’s share of searches among Gisborne restaurants in New Zealand moved from 30.5% to 30.4%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending September 2026, The Works Gisborne’s share of searches among Gisborne restaurants in New Zealand moved from 20.6% to 15.7%, and its estimated monthly branded searches moved from 1.6K to 980. ## Top Gisborne restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Crawford Road Kitchen appeared in all three answers. The Works Gisborne was mentioned in one out of three: in one of the three ChatGPT answers. Crawford Road Kitchen was listed before The Works Gisborne in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Crawford Road Kitchen | 1st | 3 of 3 | 3 of 3 | | Portofino | 2nd | 3 of 3 | 3 of 3 | | Tahu | 3rd | 3 of 3 | 3 of 3 | | The Works Gisborne | 4th | 1 of 3 | 1 of 3 | | Flagship Eatery | 5th | 1 of 3 | 1 of 3 | ## Every AI answer about Gisborne restaurants - Asked ChatGPT "Which restaurant should I go to in Gisborne, New Zealand?": 1. Crawford Road Kitchen, 2. Portofino, 3. Tahu - Asked ChatGPT "What are the best restaurants in Gisborne, New Zealand?": 1. Crawford Road Kitchen, 2. Portofino, 3. Tahu, 4. The Works Gisborne, 5. Flagship Eatery - Asked ChatGPT "What's the best restaurant in Gisborne, New Zealand for a meal out?": 1. Crawford Road Kitchen, 2. Portofino, 3. Tahu Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Gisborne restaurants in September 2026? - In September 2026, Tahu overtook Flagship Eatery and The Works Gisborne to rank 2nd among Gisborne restaurants in New Zealand, with 20.8% of the searches. - In September 2026, Crawford Road Kitchen gained share of searches among Gisborne restaurants in New Zealand, from 29.5% to 30.4%. - In September 2026, The Works Gisborne lost share of searches among Gisborne restaurants in New Zealand, from 19.4% to 15.7%. ## Month by month | Month | Crawford Road Kitchen estimated searches | Crawford Road Kitchen Share of Search | Crawford Road Kitchen rank | The Works Gisborne estimated searches | The Works Gisborne Share of Search | The Works Gisborne rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 30.5% | 1 | 1.6K | 20.6% | 2 | | Nov 2025 | 2.4K | 30.6% | 1 | 1.6K | 20.7% | 2 | | Dec 2025 | 2.9K | 28.3% | 1 | 2K | 19.4% | 3 | | Jan 2026 | 2.9K | 29.1% | 1 | 2K | 20% | 2 | | Feb 2026 | 2.4K | 30.8% | 1 | 1.3K | 16.3% | 4 | | Mar 2026 | 2.4K | 32.6% | 1 | 1.3K | 17.3% | 4 | | Apr 2026 | 1.9K | 28.4% | 1 | 1.3K | 18.8% | 4 | | May 2026 | 1.9K | 28% | 1 | 1.6K | 23.9% | 2 | | Jun 2026 | 1.6K | 27.4% | 1 | 1.3K | 21.8% | 2 | | Jul 2026 | 1.9K | 30.3% | 1 | 1.3K | 20.4% | 3 | | Aug 2026 | 1.6K | 29.5% | 1 | 1.1K | 19.4% | 3 | | Sep 2026 | 1.9K | 30.4% | 1 | 980 | 15.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Crawford Road Kitchen’s and The Works Gisborne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crawford Road Kitchen**: Measured on the search term “crawford road kitchen”. - **The Works Gisborne**: Measured on the search terms “the works gisborne”, “the works gisborne menu” and “the works gisborne restaurant”, summed into one figure. - [Crawford Road Kitchen profile](/demand/nz/brands/crawford-road-kitchen) - [The Works Gisborne profile](/demand/nz/brands/the-works-gisborne) - [All Gisborne restaurants in New Zealand](/demand/nz/locations/gisborne/restaurants): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Crawford Road Kitchen or The Works Gisborne more popular in search? In September 2026, Crawford Road Kitchen had more branded searches than The Works Gisborne among Gisborne restaurants in New Zealand. Crawford Road Kitchen had about 1,900 branded searches, while The Works Gisborne had 980. Crawford Road Kitchen made up 30.4% of all Gisborne restaurant searches we track, and The Works Gisborne accounted for 15.7%. ## Cite this page Brandwave. "Crawford Road Kitchen vs The Works Gisborne: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/crawford-road-kitchen-vs-the-works-gisborne This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/crawford-road-kitchen-vs-the-works-gisborne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.