--- title: "Crankbrothers vs Look: Which is searched more in New Zealand?" description: "Is Crankbrothers or Look more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike pedal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/crankbrothers-vs-look-pedals" publisher: "Brandwave" --- # Crankbrothers vs Look: Which is searched more in New Zealand? Is Crankbrothers or Look more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike pedal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crankbrothers and Look - **Competitive set**: Bike pedal brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Crankbrothers Share of Search**: 40% - **Look Share of Search**: 17.3% ## Is Crankbrothers or Look more popular in search? - In September 2026, Crankbrothers had more branded searches than Look among bike pedal brands in New Zealand. Crankbrothers had about 300 branded searches, while Look had 130. Crankbrothers made up 40% of all bike pedal brand searches we track, and Look accounted for 17.3%. - Crankbrothers was ahead of Look in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Crankbrothers’ share of searches among bike pedal brands in New Zealand moved from 42.6% to 40%, and its estimated monthly branded searches moved from 260 to 300. - Across the 12 months ending September 2026, Look’s share of searches among bike pedal brands in New Zealand moved from 14.8% to 17.3%, and its estimated monthly branded searches moved from 90 to 130. ## Top bike pedal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Look was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Crankbrothers was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Crankbrothers was listed before Look in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shimano | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Crankbrothers | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Look | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | ## Every AI answer about bike pedal brands - Asked ChatGPT "Which bike pedal brand should I buy in New Zealand?": 1. Shimano, 2. Crankbrothers, 3. Look - Asked ChatGPT "What are the best bike pedal brands in New Zealand?": 1. Shimano, 2. Crankbrothers, 3. Look - Asked ChatGPT "What's the best bike pedal brand in New Zealand for road riding?": 1. Shimano, 2. Look - Searched Google, AI Overview "mountain bike pedals": 1. Shimano, 2. Crankbrothers - Searched Google, AI Overview "best bike pedals": 1. Shimano, 2. Look Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bike pedal brands in September 2026? - In September 2026, Shimano overtook Crankbrothers to become the leader among bike pedal brands in New Zealand, with 42.7% of the searches. - In September 2026, Crankbrothers lost share of searches among bike pedal brands in New Zealand, from 49.2% to 40%. - In September 2026, Look lost share of searches among bike pedal brands in New Zealand, from 18.5% to 17.3%. ## Month by month | Month | Crankbrothers estimated searches | Crankbrothers Share of Search | Crankbrothers rank | Look estimated searches | Look Share of Search | Look rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 42.6% | 1 | 90 | 14.8% | 3 | | Nov 2025 | 300 | 45.5% | 1 | 100 | 15.2% | 3 | | Dec 2025 | 330 | 50% | 1 | 70 | 10.6% | 3 | | Jan 2026 | 280 | 45.2% | 1 | 80 | 12.9% | 3 | | Feb 2026 | 300 | 46.9% | 1 | 80 | 12.5% | 3 | | Mar 2026 | 320 | 42.1% | 1 | 120 | 15.8% | 3 | | Apr 2026 | 320 | 43.8% | 1 | 90 | 12.3% | 3 | | May 2026 | 370 | 50.7% | 1 | 100 | 13.7% | 3 | | Jun 2026 | 300 | 48.4% | 1 | 60 | 9.7% | 3 | | Jul 2026 | 280 | 45.2% | 1 | 80 | 12.9% | 3 | | Aug 2026 | 320 | 49.2% | 1 | 120 | 18.5% | 3 | | Sep 2026 | 300 | 40% | 2 | 130 | 17.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Crankbrothers’ and Look’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crankbrothers**: Measured on the search terms “crankbrothers” and “crankbrothers pedals”, summed into one figure. - **Look**: Measured on the search terms “look keo pedals” and “look pedals”, summed into one figure. - [Crankbrothers profile](/demand/nz/brands/crankbrothers) - [Look profile](/demand/nz/brands/look-pedals) - [All bike pedal brands in New Zealand](/demand/nz/categories/nz-bike-pedal-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Crankbrothers or Look more popular in search? In September 2026, Crankbrothers had more branded searches than Look among bike pedal brands in New Zealand. Crankbrothers had about 300 branded searches, while Look had 130. Crankbrothers made up 40% of all bike pedal brand searches we track, and Look accounted for 17.3%. ## Cite this page Brandwave. "Crankbrothers vs Look: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/crankbrothers-vs-look-pedals This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/crankbrothers-vs-look-pedals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.