--- title: "Craig's vs St Dalfour: Which is searched more in New Zealand?" description: "Is Craig's or St Dalfour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jam and preserve brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/craigs-jam-vs-st-dalfour" publisher: "Brandwave" --- # Craig's vs St Dalfour: Which is searched more in New Zealand? Is Craig's or St Dalfour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jam and preserve brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craig's and St Dalfour - **Competitive set**: Jam and preserve brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Craig's Share of Search**: 0.23% - **St Dalfour Share of Search**: 7.2% ## Is Craig's or St Dalfour more popular in search? - In September 2026, St Dalfour had more branded searches than Craig's among jam and preserve brands in New Zealand. St Dalfour had about 310 branded searches, while Craig's had 10. St Dalfour made up 7.2% of all jam and preserve brand searches we track, and Craig's accounted for 0.23%. - St Dalfour was ahead of Craig's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Craig's’ share of searches among jam and preserve brands in New Zealand moved from 0.22% to 0.23%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, St Dalfour’s share of searches among jam and preserve brands in New Zealand moved from 4.5% to 7.2%, and its estimated monthly branded searches moved from 210 to 310. ## Top jam and preserve brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Craig's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. St Dalfour did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Anathoth Farm | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Barker's of Geraldine | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Bonne Maman | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Craig's | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | St Dalfour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | IXL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jam and preserve brands - Asked ChatGPT "Which jam and preserve brand should I buy in New Zealand?": 1. Anathoth Farm, 2. Barker's of Geraldine, 3. Bonne Maman - Asked ChatGPT "What are the best jam and preserve brands in New Zealand?": 1. Anathoth Farm, 2. Barker's of Geraldine, 3. Bonne Maman - Asked ChatGPT "What's the best jam and preserve brand in New Zealand for toast and baking?": 1. Anathoth Farm, 2. Barker's of Geraldine - Searched Google, AI Overview "jam nz": 1. Anathoth Farm, 2. Barker's of Geraldine - Searched Google, AI Overview "jam brands nz": 1. Anathoth Farm, 2. Barker's of Geraldine, 3. Craig's, 4. Bonne Maman Not named in any answer: St Dalfour and IXL. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand jam and preserve brands in September 2026? - In September 2026, St Dalfour gained share of searches among jam and preserve brands in New Zealand, from 6.4% to 7.2%. ## Month by month | Month | Craig's estimated searches | Craig's Share of Search | Craig's rank | St Dalfour estimated searches | St Dalfour Share of Search | St Dalfour rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.22% | 5 | 210 | 4.5% | 4 | | Nov 2025 | 20 | 0.36% | 5 | 150 | 2.7% | 4 | | Dec 2025 | 20 | 0.3% | 5 | 150 | 2.3% | 4 | | Jan 2026 | 20 | 0.43% | 5 | 150 | 3.3% | 4 | | Feb 2026 | 20 | 0.52% | 5 | 150 | 3.9% | 4 | | Mar 2026 | 10 | 0.26% | 5 | 160 | 4.1% | 4 | | Apr 2026 | 10 | 0.26% | 5 | 220 | 5.6% | 4 | | May 2026 | 20 | 0.48% | 5 | 270 | 6.5% | 4 | | Jun 2026 | 20 | 0.58% | 5 | 200 | 5.8% | 4 | | Jul 2026 | 20 | 0.56% | 5 | 290 | 8.1% | 4 | | Aug 2026 | 20 | 0.46% | 5 | 280 | 6.4% | 4 | | Sep 2026 | 10 | 0.23% | 5 | 310 | 7.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Craig's’ and St Dalfour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craig's**: Measured on the search terms “craig s” and “craig's jam”, summed into one figure. - **St Dalfour**: Measured on the search terms “st dalfour”, “st dalfour jam”, “st dalfour marmalade”, “stdalfour” and “stdalfour jam”, summed into one figure. - [Craig's profile](/demand/nz/brands/craigs-jam) - [St Dalfour profile](/demand/nz/brands/st-dalfour) - [All jam and preserve brands in New Zealand](/demand/nz/categories/nz-jam-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Craig's or St Dalfour more popular in search? In September 2026, St Dalfour had more branded searches than Craig's among jam and preserve brands in New Zealand. St Dalfour had about 310 branded searches, while Craig's had 10. St Dalfour made up 7.2% of all jam and preserve brand searches we track, and Craig's accounted for 0.23%. ## Cite this page Brandwave. "Craig's vs St Dalfour: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/craigs-jam-vs-st-dalfour This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/craigs-jam-vs-st-dalfour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.