--- title: "Craig's vs IXL: Which is searched more in New Zealand?" description: "Is Craig's or IXL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jam and preserve brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/craigs-jam-vs-ixl" publisher: "Brandwave" --- # Craig's vs IXL: Which is searched more in New Zealand? Is Craig's or IXL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jam and preserve brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craig's and IXL - **Competitive set**: Jam and preserve brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Craig's Share of Search**: 0.23% - **IXL Share of Search**: 0.23% ## Is Craig's or IXL more popular in search? - In September 2026, Craig's and IXL were level in searches among jam and preserve brands in New Zealand, with an estimated 10 branded searches each, at 0.23% of the total each. - Craig's was ahead of IXL in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Craig's’ share of searches among jam and preserve brands in New Zealand moved from 0.22% to 0.23%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, IXL’s share of searches among jam and preserve brands in New Zealand moved from 0.22% to 0.23%, and its estimated monthly branded searches held steady at 10. ## Top jam and preserve brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Craig's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. IXL did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Anathoth Farm | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Barker's of Geraldine | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Bonne Maman | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Craig's | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | St Dalfour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | IXL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jam and preserve brands - Asked ChatGPT "Which jam and preserve brand should I buy in New Zealand?": 1. Anathoth Farm, 2. Barker's of Geraldine, 3. Bonne Maman - Asked ChatGPT "What are the best jam and preserve brands in New Zealand?": 1. Anathoth Farm, 2. Barker's of Geraldine, 3. Bonne Maman - Asked ChatGPT "What's the best jam and preserve brand in New Zealand for toast and baking?": 1. Anathoth Farm, 2. Barker's of Geraldine - Searched Google, AI Overview "jam nz": 1. Anathoth Farm, 2. Barker's of Geraldine - Searched Google, AI Overview "jam brands nz": 1. Anathoth Farm, 2. Barker's of Geraldine, 3. Craig's, 4. Bonne Maman Not named in any answer: St Dalfour and IXL. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand jam and preserve brands in September 2026? Neither Craig's nor IXL moved beyond provider rounding among jam and preserve brands in Sep 2026. ## Month by month | Month | Craig's estimated searches | Craig's Share of Search | Craig's rank | IXL estimated searches | IXL Share of Search | IXL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.22% | 5 | 10 | 0.22% | 6 | | Nov 2025 | 20 | 0.36% | 5 | 10 | 0.18% | 6 | | Dec 2025 | 20 | 0.3% | 5 | 10 | 0.15% | 6 | | Jan 2026 | 20 | 0.43% | 5 | 10 | 0.22% | 6 | | Feb 2026 | 20 | 0.52% | 5 | 10 | 0.26% | 6 | | Mar 2026 | 10 | 0.26% | 5 | 10 | 0.26% | 6 | | Apr 2026 | 10 | 0.26% | 5 | 10 | 0.26% | 6 | | May 2026 | 20 | 0.48% | 5 | 10 | 0.24% | 6 | | Jun 2026 | 20 | 0.58% | 5 | 10 | 0.29% | 6 | | Jul 2026 | 20 | 0.56% | 5 | 20 | 0.56% | 6 | | Aug 2026 | 20 | 0.46% | 5 | 10 | 0.23% | 6 | | Sep 2026 | 10 | 0.23% | 5 | 10 | 0.23% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Craig's’ and IXL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craig's**: Measured on the search terms “craig s” and “craig's jam”, summed into one figure. - **IXL**: Measured on the search terms “ixl jam” and “ixl marmalade”, summed into one figure. - [Craig's profile](/demand/nz/brands/craigs-jam) - [IXL profile](/demand/nz/brands/ixl) - [All jam and preserve brands in New Zealand](/demand/nz/categories/nz-jam-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Craig's or IXL more popular in search? In September 2026, Craig's and IXL were level in searches among jam and preserve brands in New Zealand, with an estimated 10 branded searches each, at 0.23% of the total each. ## Cite this page Brandwave. "Craig's vs IXL: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/craigs-jam-vs-ixl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/craigs-jam-vs-ixl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.