--- title: "Craigs Investment Partners vs Hobson Wealth: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Craigs Investment Partners or Hobson Wealth? Compare estimated monthly branded-search demand and Share of Search inside the Wealth management firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/craigs-investment-partners-vs-hobson-wealth" publisher: "Brandwave" --- # Craigs Investment Partners vs Hobson Wealth: Which is more popular by branded search in New Zealand? Which is more popular in search, Craigs Investment Partners or Hobson Wealth? Compare estimated monthly branded-search demand and Share of Search inside the Wealth management firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craigs Investment Partners and Hobson Wealth - **Competitive set**: Wealth management firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Craigs Investment Partners Share of Search**: 47.6% - **Hobson Wealth Share of Search**: 0.25% ## Which is more popular in search, Craigs Investment Partners or Hobson Wealth? - In August 2026, Craigs Investment Partners had more branded searches than Hobson Wealth among wealth management firms in New Zealand. Craigs Investment Partners was estimated to have 18.7K branded searches compared to Hobson Wealth’s 100, and held a 47.6% Share of Search versus Hobson Wealth’s 0.25%. - Craigs Investment Partners was ahead of Hobson Wealth in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Craigs Investment Partners’ estimated Share of Search among wealth management firms in New Zealand moved from 50.5% to 47.6%, and its estimated monthly branded searches moved from 19.5K to 18.7K. - Across the 11 months ending August 2026, Hobson Wealth’s estimated Share of Search among wealth management firms in New Zealand moved from 0.28% to 0.25%, and its estimated monthly branded searches moved from 110 to 100. ## How did search popularity change for New Zealand wealth management firms in August 2026? - In August 2026, Craigs Investment Partners lost estimated Share of Search among wealth management firms in New Zealand, from 49.8% to 47.6%. ## Month by month | Month | Craigs Investment Partners estimated searches | Craigs Investment Partners Share of Search | Craigs Investment Partners rank | Hobson Wealth estimated searches | Hobson Wealth Share of Search | Hobson Wealth rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19.5K | 50.5% | 1 | 110 | 0.28% | 5 | | Nov 2025 | 16.7K | 51.3% | 1 | 110 | 0.34% | 5 | | Dec 2025 | 13.7K | 49.3% | 1 | 80 | 0.29% | 5 | | Jan 2026 | 16.7K | 52.6% | 1 | 120 | 0.38% | 5 | | Feb 2026 | 16.8K | 51.9% | 1 | 110 | 0.34% | 5 | | Mar 2026 | 16.9K | 48.7% | 1 | 160 | 0.46% | 5 | | Apr 2026 | 16.8K | 53.1% | 1 | 110 | 0.35% | 5 | | May 2026 | 19.6K | 55.1% | 1 | 100 | 0.28% | 5 | | Jun 2026 | 18.7K | 51.2% | 1 | 110 | 0.3% | 5 | | Jul 2026 | 16K | 49.8% | 1 | 110 | 0.34% | 5 | | Aug 2026 | 18.7K | 47.6% | 1 | 100 | 0.25% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Craigs Investment Partners’ and Hobson Wealth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craigs Investment Partners**: Measured on the search terms “craigs”, “Craigs Investment Partners”, “craigs investment partners near me”, “craigs investment partners nz”, “craigs investment returns”, “craigsip com” and “mark lister craigs”, summed into one figure. - **Hobson Wealth**: Measured on the search terms “hobson wealth”, “hobson wealth nz” and “hobsonwealth”, summed into one figure. - [Craigs Investment Partners profile](/demand/nz/brands/craigs-investment-partners) - [Hobson Wealth profile](/demand/nz/brands/hobson-wealth) - [All wealth management firms in New Zealand](/demand/nz/categories/nz-wealth-management-firms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Craigs Investment Partners or Hobson Wealth? In August 2026, Craigs Investment Partners had more branded searches than Hobson Wealth among wealth management firms in New Zealand. Craigs Investment Partners was estimated to have 18.7K branded searches compared to Hobson Wealth’s 100, and held a 47.6% Share of Search versus Hobson Wealth’s 0.25%. ## Cite this page Brandwave. "Craigs Investment Partners vs Hobson Wealth: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/craigs-investment-partners-vs-hobson-wealth This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/craigs-investment-partners-vs-hobson-wealth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.