--- title: "Craig Pope Financial vs Mortgage Link: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Craig Pope Financial or Mortgage Link? Compare estimated monthly branded-search demand and Share of Search inside the Kapiti mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/craig-pope-financial-vs-mortgage-link" publisher: "Brandwave" --- # Craig Pope Financial vs Mortgage Link: Which is more popular by branded search in New Zealand? Which is more popular in search, Craig Pope Financial or Mortgage Link? Compare estimated monthly branded-search demand and Share of Search inside the Kapiti mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craig Pope Financial and Mortgage Link - **Competitive set**: Kapiti mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Craig Pope Financial Share of Search**: 0.14% - **Mortgage Link Share of Search**: 8.6% ## Which is more popular in search, Craig Pope Financial or Mortgage Link? - In August 2026, Mortgage Link had more branded searches than Craig Pope Financial among kapiti mortgage advisers in New Zealand. Mortgage Link was estimated to have 600 branded searches compared to Craig Pope Financial’s 10, and held an 8.6% Share of Search versus Craig Pope Financial’s 0.14%. - Mortgage Link was ahead of Craig Pope Financial in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Craig Pope Financial’s estimated Share of Search among kapiti mortgage advisers in New Zealand moved from 0.25% to 0.14%, and its estimated monthly branded searches moved from 20 to 10. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among kapiti mortgage advisers in New Zealand moved from 10.7% to 8.6%, and its estimated monthly branded searches moved from 860 to 600. ## How did search popularity change for New Zealand kapiti mortgage advisers in August 2026? - Estimated monthly branded searches for Craig Pope Financial in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026. - Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.2% over 11 measured months, from 860 to 600 in August 2026. ## Month by month | Month | Craig Pope Financial estimated searches | Craig Pope Financial Share of Search | Craig Pope Financial rank | Mortgage Link estimated searches | Mortgage Link Share of Search | Mortgage Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 0.25% | 3 | 860 | 10.7% | 2 | | Nov 2025 | 20 | 0.25% | 3 | 680 | 8.6% | 2 | | Dec 2025 | 10 | 0.17% | 3 | 560 | 9.6% | 2 | | Jan 2026 | 10 | 0.14% | 3 | 730 | 10% | 2 | | Feb 2026 | 10 | 0.13% | 4 | 800 | 10.1% | 2 | | Mar 2026 | 10 | 0.13% | 3 | 860 | 10.8% | 2 | | Apr 2026 | 10 | 0.15% | 3 | 720 | 11.1% | 2 | | May 2026 | 10 | 0.14% | 3 | 840 | 11.4% | 2 | | Jun 2026 | 10 | 0.16% | 3 | 760 | 11.9% | 2 | | Jul 2026 | 10 | 0.14% | 3 | 640 | 9.1% | 2 | | Aug 2026 | 10 | 0.14% | 3 | 600 | 8.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Craig Pope Financial’s and Mortgage Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craig Pope Financial**: Measured on the search term “craig pope financial”. - **Mortgage Link**: Measured on the search terms “mortgage link”, “mortgage link dunedin”, “mortgage link feilding”, “mortgage link kapiti”, “mortgage link manawatu”, “mortgage link nz”, “mortgage link otago”, “mortgage link palmerston north”, “mortgage link taupo” and “mortgagelink”, summed into one figure. - [Craig Pope Financial profile](/demand/nz/brands/craig-pope-financial) - [Mortgage Link profile](/demand/nz/brands/mortgage-link) - [All kapiti mortgage advisers in New Zealand](/demand/nz/categories/nz-kapiti-mortgage-advisers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Craig Pope Financial or Mortgage Link? In August 2026, Mortgage Link had more branded searches than Craig Pope Financial among kapiti mortgage advisers in New Zealand. Mortgage Link was estimated to have 600 branded searches compared to Craig Pope Financial’s 10, and held an 8.6% Share of Search versus Craig Pope Financial’s 0.14%. ## Cite this page Brandwave. "Craig Pope Financial vs Mortgage Link: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/craig-pope-financial-vs-mortgage-link This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/craig-pope-financial-vs-mortgage-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.