---
title: "Craig Paddon Lawyer vs Wilkinson Rodgers: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Craig Paddon Lawyer or Wilkinson Rodgers? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/craig-paddon-lawyer-vs-wilkinson-rodgers"
publisher: "Brandwave"
---

# Craig Paddon Lawyer vs Wilkinson Rodgers: Which is more popular by branded search in New Zealand?

Which is more popular in search, Craig Paddon Lawyer or Wilkinson Rodgers? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Craig Paddon Lawyer and Wilkinson Rodgers
- **Competitive set**: Dunedin law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Craig Paddon Lawyer Share of Search**: 1.6%
- **Wilkinson Rodgers Share of Search**: 9.7%

## Which is more popular in search, Craig Paddon Lawyer or Wilkinson Rodgers?

- In August 2026, Wilkinson Rodgers had more branded searches than Craig Paddon Lawyer among dunedin law firms in New Zealand. Wilkinson Rodgers was estimated to have 610 branded searches compared to Craig Paddon Lawyer’s 100, and held a 9.7% Share of Search versus Craig Paddon Lawyer’s 1.6%.
- Wilkinson Rodgers was ahead of Craig Paddon Lawyer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Craig Paddon Lawyer’s estimated Share of Search among dunedin law firms in New Zealand moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 80 to 100.
- Across the 11 months ending August 2026, Wilkinson Rodgers’ estimated Share of Search among dunedin law firms in New Zealand moved from 7.8% to 9.7%, and its estimated monthly branded searches moved from 410 to 610.

## How did search popularity change for New Zealand dunedin law firms in August 2026?

- In August 2026, Wilkinson Rodgers overtook Webb Farry to rank 4th among dunedin law firms in New Zealand, at 9.7%.
- In August 2026, Craig Paddon Lawyer overtook Lucas & Lucas to rank 7th among dunedin law firms in New Zealand, at 1.6%.

## Month by month

| Month | Craig Paddon Lawyer estimated searches | Craig Paddon Lawyer Share of Search | Craig Paddon Lawyer rank | Wilkinson Rodgers estimated searches | Wilkinson Rodgers Share of Search | Wilkinson Rodgers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 80 | 1.5% | 8 | 410 | 7.8% | 5 |
| Nov 2025 | 80 | 1.3% | 8 | 500 | 8.2% | 5 |
| Dec 2025 | 50 | 1% | 8 | 410 | 8.4% | 5 |
| Jan 2026 | 70 | 1.5% | 8 | 410 | 9% | 5 |
| Feb 2026 | 80 | 1.4% | 8 | 410 | 7% | 5 |
| Mar 2026 | 100 | 1.1% | 8 | 500 | 5.4% | 5 |
| Apr 2026 | 80 | 1.4% | 8 | 490 | 8.6% | 4 |
| May 2026 | 80 | 1.3% | 8 | 500 | 7.9% | 5 |
| Jun 2026 | 50 | 0.81% | 8 | 500 | 8.1% | 5 |
| Jul 2026 | 60 | 0.91% | 8 | 500 | 7.6% | 5 |
| Aug 2026 | 100 | 1.6% | 7 | 610 | 9.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Craig Paddon Lawyer’s and Wilkinson Rodgers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Craig Paddon Lawyer**: Measured on the search terms “craig paddon dunedin” and “craig paddon lawyer”, summed into one figure.
- **Wilkinson Rodgers**: Measured on the search terms “wilkinson rodgers”, “wilkinson rodgers dunedin” and “wilkinson rodgers law”, summed into one figure.

- [Craig Paddon Lawyer profile](/demand/nz/brands/craig-paddon-lawyer)
- [Wilkinson Rodgers profile](/demand/nz/brands/wilkinson-rodgers)
- [All dunedin law firms in New Zealand](/demand/nz/categories/nz-dunedin-law-firms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Craig Paddon Lawyer or Wilkinson Rodgers?

In August 2026, Wilkinson Rodgers had more branded searches than Craig Paddon Lawyer among dunedin law firms in New Zealand. Wilkinson Rodgers was estimated to have 610 branded searches compared to Craig Paddon Lawyer’s 100, and held a 9.7% Share of Search versus Craig Paddon Lawyer’s 1.6%.

## Cite this page

Brandwave. "Craig Paddon Lawyer vs Wilkinson Rodgers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/craig-paddon-lawyer-vs-wilkinson-rodgers

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/craig-paddon-lawyer-vs-wilkinson-rodgers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.