--- title: "Craig Paddon Lawyer vs Rochelle Crossman Family Law: Which is searched more in New Zealand?" description: "Is Craig Paddon Lawyer or Rochelle Crossman Family Law more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/craig-paddon-lawyer-vs-rochelle-crossman" publisher: "Brandwave" --- # Craig Paddon Lawyer vs Rochelle Crossman Family Law: Which is searched more in New Zealand? Is Craig Paddon Lawyer or Rochelle Crossman Family Law more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craig Paddon Lawyer and Rochelle Crossman Family Law - **Competitive set**: Dunedin law firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Craig Paddon Lawyer Share of Search**: 1.7% - **Rochelle Crossman Family Law Share of Search**: 2.1% ## Is Craig Paddon Lawyer or Rochelle Crossman Family Law more popular in search? - In September 2026, Rochelle Crossman Family Law had more branded searches than Craig Paddon Lawyer among Dunedin law firms in New Zealand. Rochelle Crossman Family Law had about 50 branded searches, while Craig Paddon Lawyer had 40. Rochelle Crossman Family Law made up 2.1% of all Dunedin law firm searches we track, and Craig Paddon Lawyer accounted for 1.7%. - The lead changed hands 4 times in the 12 months ending September 2026: Craig Paddon Lawyer took it in April 2026, Rochelle Crossman Family Law took it in May 2026, Craig Paddon Lawyer took it in August 2026, Rochelle Crossman Family Law took it in September 2026. - Across the 12 months ending September 2026, Craig Paddon Lawyer’s share of searches among Dunedin law firms in New Zealand moved from 1.9% to 1.7%, and its estimated monthly branded searches held steady at 40. - Across the 12 months ending September 2026, Rochelle Crossman Family Law’s share of searches among Dunedin law firms in New Zealand moved from 2.4% to 2.1%, and its estimated monthly branded searches held steady at 50. ## Top Dunedin law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Rochelle Crossman Family Law appeared in all three answers. Craig Paddon Lawyer did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Downie Stewart Lawyers | 1st | 3 of 3 | 3 of 3 | | Whitcombe Law | 2nd | 3 of 3 | 3 of 3 | | McMillan & Co | 3rd | 3 of 3 | 3 of 3 | | Anderson Lloyd | 4th | 1 of 3 | 1 of 3 | | Rochelle Crossman Family Law | 5th | 3 of 3 | 3 of 3 | | Wilkinson Rodgers | 6th | 1 of 3 | 1 of 3 | | Webb Farry | Not ranked | 0 of 3 | 0 of 3 | | O’Neill Devereux | Not ranked | 0 of 3 | 0 of 3 | | Klinkert Law | Not ranked | 0 of 3 | 0 of 3 | | Lucas & Lucas | Not ranked | 0 of 3 | 0 of 3 | | Craig Paddon Lawyer | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Dunedin law firms - Asked ChatGPT "Which law firm should I hire in Dunedin, New Zealand?": 1. Whitcombe Law, 2. Downie Stewart Lawyers, 3. Rochelle Crossman Family Law, 4. McMillan & Co - Asked ChatGPT "What are the best law firms in Dunedin, New Zealand?": 1. Anderson Lloyd, 2. Downie Stewart Lawyers, 3. Whitcombe Law, 4. McMillan & Co, 5. Rochelle Crossman Family Law - Asked ChatGPT "What's the best law firm in Dunedin, New Zealand for legal advice?": 1. Downie Stewart Lawyers, 2. Wilkinson Rodgers, 3. McMillan & Co, 4. Whitcombe Law, 5. Rochelle Crossman Family Law Not named in any answer: Webb Farry, O’Neill Devereux, Klinkert Law, Lucas & Lucas and Craig Paddon Lawyer. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Dunedin law firms in September 2026? - In September 2026, Lucas & Lucas overtook Craig Paddon Lawyer and Rochelle Crossman Family Law to rank 8th among Dunedin law firms in New Zealand, with 2.1% of the searches. - In September 2026, Craig Paddon Lawyer lost share of searches among Dunedin law firms in New Zealand, from 2.4% to 1.7%. - Rochelle Crossman Family Law’s share of searches among Dunedin law firms in New Zealand has gained ground for 3 months in a row, from 1.2% to 2.1% in September 2026. ## Month by month | Month | Craig Paddon Lawyer estimated searches | Craig Paddon Lawyer Share of Search | Craig Paddon Lawyer rank | Rochelle Crossman Family Law estimated searches | Rochelle Crossman Family Law Share of Search | Rochelle Crossman Family Law rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 1.9% | 10 | 50 | 2.4% | 9 | | Nov 2025 | 40 | 1.7% | 8 | 40 | 1.7% | 10 | | Dec 2025 | 40 | 2.1% | 9 | 40 | 2.1% | 10 | | Jan 2026 | 40 | 2.1% | 9 | 50 | 2.6% | 8 | | Feb 2026 | 40 | 2% | 8 | 40 | 2% | 10 | | Mar 2026 | 60 | 1.9% | 9 | 70 | 2.3% | 8 | | Apr 2026 | 60 | 2.7% | 7 | 50 | 2.2% | 10 | | May 2026 | 40 | 1.5% | 10 | 70 | 2.7% | 8 | | Jun 2026 | 30 | 1.2% | 9 | 30 | 1.2% | 10 | | Jul 2026 | 40 | 1.5% | 10 | 50 | 1.8% | 9 | | Aug 2026 | 60 | 2.4% | 8 | 50 | 2% | 9 | | Sep 2026 | 40 | 1.7% | 10 | 50 | 2.1% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Craig Paddon Lawyer’s and Rochelle Crossman Family Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craig Paddon Lawyer**: Measured on the search terms “craig paddon dunedin” and “craig paddon lawyer”, summed into one figure. - **Rochelle Crossman Family Law**: Measured on the search term “rochelle crossman”. - [Craig Paddon Lawyer profile](/demand/nz/brands/craig-paddon-lawyer) - [Rochelle Crossman Family Law profile](/demand/nz/brands/rochelle-crossman) - [All Dunedin law firms in New Zealand](/demand/nz/locations/dunedin/law-firms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Craig Paddon Lawyer or Rochelle Crossman Family Law more popular in search? In September 2026, Rochelle Crossman Family Law had more branded searches than Craig Paddon Lawyer among Dunedin law firms in New Zealand. Rochelle Crossman Family Law had about 50 branded searches, while Craig Paddon Lawyer had 40. Rochelle Crossman Family Law made up 2.1% of all Dunedin law firm searches we track, and Craig Paddon Lawyer accounted for 1.7%. ## Cite this page Brandwave. "Craig Paddon Lawyer vs Rochelle Crossman Family Law: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/craig-paddon-lawyer-vs-rochelle-crossman This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/craig-paddon-lawyer-vs-rochelle-crossman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.