--- title: "Craig Paddon Lawyer vs Lucas & Lucas: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Craig Paddon Lawyer or Lucas & Lucas? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/craig-paddon-lawyer-vs-lucas-lucas" publisher: "Brandwave" --- # Craig Paddon Lawyer vs Lucas & Lucas: Which is more popular by branded search in New Zealand? Which is more popular in search, Craig Paddon Lawyer or Lucas & Lucas? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craig Paddon Lawyer and Lucas & Lucas - **Competitive set**: Dunedin law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Craig Paddon Lawyer Share of Search**: 1.6% - **Lucas & Lucas Share of Search**: 1.4% ## Which is more popular in search, Craig Paddon Lawyer or Lucas & Lucas? - In August 2026, Craig Paddon Lawyer and Lucas & Lucas were level on Share of Search among dunedin law firms in New Zealand, with an estimated 100 versus 90 branded searches, at 1.6% and 1.4% estimated Share of Search. - The lead changed hands once in the 11 months ending August 2026: Craig Paddon Lawyer took it in August 2026. - Across the 11 months ending August 2026, Craig Paddon Lawyer’s estimated Share of Search among dunedin law firms in New Zealand moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 80 to 100. - Across the 11 months ending August 2026, Lucas & Lucas’ estimated Share of Search among dunedin law firms in New Zealand moved from 2.1% to 1.4%, and its estimated monthly branded searches moved from 110 to 90. ## How did search popularity change for New Zealand dunedin law firms in August 2026? - In August 2026, Craig Paddon Lawyer overtook Lucas & Lucas to rank 7th among dunedin law firms in New Zealand, at 1.6%. - Lucas & Lucas’ estimated Share of Search among dunedin law firms in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.4% in August 2026. ## Month by month | Month | Craig Paddon Lawyer estimated searches | Craig Paddon Lawyer Share of Search | Craig Paddon Lawyer rank | Lucas & Lucas estimated searches | Lucas & Lucas Share of Search | Lucas & Lucas rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 80 | 1.5% | 8 | 110 | 2.1% | 7 | | Nov 2025 | 80 | 1.3% | 8 | 110 | 1.8% | 7 | | Dec 2025 | 50 | 1% | 8 | 100 | 2% | 7 | | Jan 2026 | 70 | 1.5% | 8 | 120 | 2.6% | 7 | | Feb 2026 | 80 | 1.4% | 8 | 110 | 1.9% | 7 | | Mar 2026 | 100 | 1.1% | 8 | 160 | 1.7% | 7 | | Apr 2026 | 80 | 1.4% | 8 | 100 | 1.7% | 7 | | May 2026 | 80 | 1.3% | 8 | 130 | 2.1% | 7 | | Jun 2026 | 50 | 0.81% | 8 | 120 | 1.9% | 7 | | Jul 2026 | 60 | 0.91% | 8 | 100 | 1.5% | 7 | | Aug 2026 | 100 | 1.6% | 7 | 90 | 1.4% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Craig Paddon Lawyer’s and Lucas & Lucas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craig Paddon Lawyer**: Measured on the search terms “craig paddon dunedin” and “craig paddon lawyer”, summed into one figure. - **Lucas & Lucas**: Measured on the search terms “lucas & lucas”, “lucas & lucas dunedin”, “lucas and lucas”, “lucas and lucas dunedin”, “lucas and lucas lawyers”, “lucas.co.nz” and “lucas&lucas”, summed into one figure. - [Craig Paddon Lawyer profile](/demand/nz/brands/craig-paddon-lawyer) - [Lucas & Lucas profile](/demand/nz/brands/lucas-lucas) - [All dunedin law firms in New Zealand](/demand/nz/categories/nz-dunedin-law-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Craig Paddon Lawyer or Lucas & Lucas? In August 2026, Craig Paddon Lawyer and Lucas & Lucas were level on Share of Search among dunedin law firms in New Zealand, with an estimated 100 versus 90 branded searches, at 1.6% and 1.4% estimated Share of Search. ## Cite this page Brandwave. "Craig Paddon Lawyer vs Lucas & Lucas: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/craig-paddon-lawyer-vs-lucas-lucas This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/craig-paddon-lawyer-vs-lucas-lucas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.