--- title: "Craggy Range vs Te Mata Estate: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Craggy Range or Te Mata Estate? Compare estimated monthly branded-search demand and Share of Search inside the Hawke's Bay wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/craggy-range-vs-te-mata-estate" publisher: "Brandwave" --- # Craggy Range vs Te Mata Estate: Which is more popular by branded search in New Zealand? Which is more popular in search, Craggy Range or Te Mata Estate? Compare estimated monthly branded-search demand and Share of Search inside the Hawke's Bay wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craggy Range and Te Mata Estate - **Competitive set**: Hawke's Bay wineries - **Market**: New Zealand - **Month measured**: Aug 2026 - **Craggy Range Share of Search**: 39.1% - **Te Mata Estate Share of Search**: 7.3% ## Which is more popular in search, Craggy Range or Te Mata Estate? - In August 2026, Craggy Range had more branded searches than Te Mata Estate among hawke's bay wineries in New Zealand. Craggy Range was estimated to have 11.7K branded searches compared to Te Mata Estate’s 2.2K, and held a 39.1% Share of Search versus Te Mata Estate’s 7.3%. - Craggy Range was ahead of Te Mata Estate in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Craggy Range’s estimated Share of Search among hawke's bay wineries in New Zealand moved from 33.4% to 39.1%, and its estimated monthly branded searches moved from 14.3K to 11.7K. - Across the 11 months ending August 2026, Te Mata Estate’s estimated Share of Search among hawke's bay wineries in New Zealand held steady at 7.3%, and its estimated monthly branded searches moved from 3.1K to 2.2K. ## How did search popularity change for New Zealand hawke's bay wineries in August 2026? - In August 2026, Craggy Range gained estimated Share of Search among hawke's bay wineries in New Zealand, from 37.9% to 39.1%. - Estimated monthly branded searches for Te Mata Estate in New Zealand fell 30.9% over 11 measured months, from 3.1K to 2.2K in August 2026. ## Month by month | Month | Craggy Range estimated searches | Craggy Range Share of Search | Craggy Range rank | Te Mata Estate estimated searches | Te Mata Estate Share of Search | Te Mata Estate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.3K | 33.4% | 1 | 3.1K | 7.3% | 5 | | Nov 2025 | 17.1K | 37% | 1 | 3.5K | 7.5% | 5 | | Dec 2025 | 21.6K | 33.2% | 1 | 4.9K | 7.6% | 5 | | Jan 2026 | 20.7K | 32.1% | 1 | 5.1K | 7.9% | 5 | | Feb 2026 | 16.9K | 31.3% | 1 | 5.3K | 9.8% | 5 | | Mar 2026 | 16.7K | 35.2% | 1 | 4K | 8.5% | 5 | | Apr 2026 | 14K | 33.8% | 1 | 3.2K | 7.7% | 5 | | May 2026 | 14.2K | 32% | 1 | 2.8K | 6.3% | 5 | | Jun 2026 | 11.6K | 41.6% | 1 | 2K | 7.2% | 5 | | Jul 2026 | 11.9K | 37.9% | 1 | 2.2K | 6.9% | 5 | | Aug 2026 | 11.7K | 39.1% | 1 | 2.2K | 7.3% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Craggy Range’s and Te Mata Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craggy Range**: Measured on the search terms “craggy range”, “craggy range aroha”, “craggy range cellar door”, “craggy range chardonnay”, “craggy range gimblett gravels syrah”, “craggy range le sol”, “craggy range near me”, “craggy range pinot noir”, “craggy range road”, “craggy range sauv blanc”, “craggy range sophia”, “craggy range sophia 2013”, “craggy range syrah”, “craggy range te kahu”, “craggy range te muna”, “craggy range te muna road vineyard”, “craggy range vineyard”, “craggy range wine tasting”, “craggy range winery”, “craggyrange” and “craggyrange com”, summed into one figure. - **Te Mata Estate**: Measured on the search terms “te mata estate bullnose syrah”, “te mata estate coleraine”, “te mata estate new zealand”, “te mata estate sauvignon blanc”, “te mata estate syrah”, “te mata estate vineyard”, “te mata estate winery” and “te mata wines”, summed into one figure. - [Craggy Range profile](/demand/nz/brands/craggy-range) - [Te Mata Estate profile](/demand/nz/brands/te-mata-estate) - [All hawke's bay wineries in New Zealand](/demand/nz/categories/nz-hawkes-bay-wineries): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Craggy Range or Te Mata Estate? In August 2026, Craggy Range had more branded searches than Te Mata Estate among hawke's bay wineries in New Zealand. Craggy Range was estimated to have 11.7K branded searches compared to Te Mata Estate’s 2.2K, and held a 39.1% Share of Search versus Te Mata Estate’s 7.3%. ## Cite this page Brandwave. "Craggy Range vs Te Mata Estate: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/craggy-range-vs-te-mata-estate This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/craggy-range-vs-te-mata-estate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.