--- title: "Craggy Range vs Mission Estate: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Craggy Range or Mission Estate? Compare estimated monthly branded-search demand and Share of Search inside the Hawke's Bay wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/craggy-range-vs-mission-estate" publisher: "Brandwave" --- # Craggy Range vs Mission Estate: Which is more popular by branded search in New Zealand? Which is more popular in search, Craggy Range or Mission Estate? Compare estimated monthly branded-search demand and Share of Search inside the Hawke's Bay wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craggy Range and Mission Estate - **Competitive set**: Hawke's Bay wineries - **Market**: New Zealand - **Month measured**: Aug 2026 - **Craggy Range Share of Search**: 39.1% - **Mission Estate Share of Search**: 15.9% ## Which is more popular in search, Craggy Range or Mission Estate? - In August 2026, Craggy Range had more branded searches than Mission Estate among hawke's bay wineries in New Zealand. Craggy Range was estimated to have 11.7K branded searches compared to Mission Estate’s 4.8K, and held a 39.1% Share of Search versus Mission Estate’s 15.9%. - Craggy Range was ahead of Mission Estate in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Craggy Range’s estimated Share of Search among hawke's bay wineries in New Zealand moved from 33.4% to 39.1%, and its estimated monthly branded searches moved from 14.3K to 11.7K. - Across the 11 months ending August 2026, Mission Estate’s estimated Share of Search among hawke's bay wineries in New Zealand moved from 18.6% to 15.9%, and its estimated monthly branded searches moved from 8K to 4.8K. ## How did search popularity change for New Zealand hawke's bay wineries in August 2026? - In August 2026, Craggy Range gained estimated Share of Search among hawke's bay wineries in New Zealand, from 37.9% to 39.1%. - In August 2026, Mission Estate lost estimated Share of Search among hawke's bay wineries in New Zealand, from 17.7% to 15.9%. ## Month by month | Month | Craggy Range estimated searches | Craggy Range Share of Search | Craggy Range rank | Mission Estate estimated searches | Mission Estate Share of Search | Mission Estate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.3K | 33.4% | 1 | 8K | 18.6% | 3 | | Nov 2025 | 17.1K | 37% | 1 | 9.3K | 20.2% | 2 | | Dec 2025 | 21.6K | 33.2% | 1 | 13.6K | 20.9% | 3 | | Jan 2026 | 20.7K | 32.1% | 1 | 13.6K | 21.2% | 2 | | Feb 2026 | 16.9K | 31.3% | 1 | 11.4K | 21.2% | 2 | | Mar 2026 | 16.7K | 35.2% | 1 | 9.2K | 19.3% | 3 | | Apr 2026 | 14K | 33.8% | 1 | 7.9K | 19.1% | 3 | | May 2026 | 14.2K | 32% | 1 | 6.9K | 15.6% | 4 | | Jun 2026 | 11.6K | 41.6% | 1 | 4.2K | 15.3% | 3 | | Jul 2026 | 11.9K | 37.9% | 1 | 5.6K | 17.7% | 3 | | Aug 2026 | 11.7K | 39.1% | 1 | 4.8K | 15.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Craggy Range’s and Mission Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craggy Range**: Measured on the search terms “craggy range”, “craggy range aroha”, “craggy range cellar door”, “craggy range chardonnay”, “craggy range gimblett gravels syrah”, “craggy range le sol”, “craggy range near me”, “craggy range pinot noir”, “craggy range road”, “craggy range sauv blanc”, “craggy range sophia”, “craggy range sophia 2013”, “craggy range syrah”, “craggy range te kahu”, “craggy range te muna”, “craggy range te muna road vineyard”, “craggy range vineyard”, “craggy range wine tasting”, “craggy range winery”, “craggyrange” and “craggyrange com”, summed into one figure. - **Mission Estate**: Measured on the search terms “mission estate”, “mission estate cellar door”, “mission estate near me”, “mission estate restaurant”, “mission estate vineyard”, “mission estate wine”, “mission estate wine tasting”, “mission estate winery restaurant”, “missionestate”, “missionestate co nz” and “the mission estate”, summed into one figure. - [Craggy Range profile](/demand/nz/brands/craggy-range) - [Mission Estate profile](/demand/nz/brands/mission-estate) - [All hawke's bay wineries in New Zealand](/demand/nz/categories/nz-hawkes-bay-wineries): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Craggy Range or Mission Estate? In August 2026, Craggy Range had more branded searches than Mission Estate among hawke's bay wineries in New Zealand. Craggy Range was estimated to have 11.7K branded searches compared to Mission Estate’s 4.8K, and held a 39.1% Share of Search versus Mission Estate’s 15.9%. ## Cite this page Brandwave. "Craggy Range vs Mission Estate: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/craggy-range-vs-mission-estate This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/craggy-range-vs-mission-estate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.