--- title: "CR Law vs Moore Law: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, CR Law or Moore Law? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cr-law-vs-moore-law" publisher: "Brandwave" --- # CR Law vs Moore Law: Which is more popular by branded search in New Zealand? Which is more popular in search, CR Law or Moore Law? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CR Law and Moore Law - **Competitive set**: Palmerston North law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **CR Law Share of Search**: 16.2% - **Moore Law Share of Search**: 16.4% ## Which is more popular in search, CR Law or Moore Law? - In August 2026, CR Law and Moore Law were level on Share of Search among palmerston north law firms in New Zealand, with an estimated 580 versus 590 branded searches, at 16.2% and 16.4% estimated Share of Search. - The lead changed hands 3 times in the 11 months ending August 2026: Moore Law took it in February 2026, CR Law took it in March 2026, Moore Law took it in June 2026. - Across the 11 months ending August 2026, CR Law’s estimated Share of Search among palmerston north law firms in New Zealand moved from 17.7% to 16.2%, and its estimated monthly branded searches moved from 590 to 580. - Across the 11 months ending August 2026, Moore Law’s estimated Share of Search among palmerston north law firms in New Zealand moved from 16.2% to 16.4%, and its estimated monthly branded searches moved from 540 to 590. ## How did search popularity change for New Zealand palmerston north law firms in August 2026? - In August 2026, Green Law overtook CR Law to rank 3rd among palmerston north law firms in New Zealand, at 18.4%. - In August 2026, Moore Law lost estimated Share of Search among palmerston north law firms in New Zealand, from 19.4% to 16.4%. - In August 2026, CR Law lost estimated Share of Search among palmerston north law firms in New Zealand, from 17.1% to 16.2%. ## Month by month | Month | CR Law estimated searches | CR Law Share of Search | CR Law rank | Moore Law estimated searches | Moore Law Share of Search | Moore Law rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 17.7% | 3 | 540 | 16.2% | 4 | | Nov 2025 | 670 | 19.5% | 3 | 500 | 14.5% | 5 | | Dec 2025 | 480 | 18.8% | 2 | 340 | 13.3% | 5 | | Jan 2026 | 450 | 16% | 3 | 430 | 15.3% | 5 | | Feb 2026 | 500 | 16.8% | 4 | 520 | 17.5% | 3 | | Mar 2026 | 650 | 18.4% | 3 | 540 | 15.3% | 5 | | Apr 2026 | 580 | 18.3% | 3 | 500 | 15.8% | 5 | | May 2026 | 590 | 18.2% | 3 | 550 | 17% | 4 | | Jun 2026 | 640 | 17.6% | 4 | 690 | 19% | 3 | | Jul 2026 | 590 | 17.1% | 4 | 670 | 19.4% | 3 | | Aug 2026 | 580 | 16.2% | 5 | 590 | 16.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using CR Law’s and Moore Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CR Law**: Measured on the search terms “cooper rapley”, “cooper rapley lawyers”, “cooper rapley palmerston north”, “cr law”, “cr law palmerston north” and “crlaw”, summed into one figure. - **Moore Law**: Measured on the search terms “moore law”, “moore law palmerston north”, “moore law whanganui” and “moorelaw”, summed into one figure. - [CR Law profile](/demand/nz/brands/cr-law) - [Moore Law profile](/demand/nz/brands/moore-law) - [All palmerston north law firms in New Zealand](/demand/nz/categories/nz-palmerston-north-law-firms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, CR Law or Moore Law? In August 2026, CR Law and Moore Law were level on Share of Search among palmerston north law firms in New Zealand, with an estimated 580 versus 590 branded searches, at 16.2% and 16.4% estimated Share of Search. ## Cite this page Brandwave. "CR Law vs Moore Law: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cr-law-vs-moore-law This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cr-law-vs-moore-law. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.