--- title: "Coverstaff vs Frog Recruitment: Which is searched more in New Zealand?" description: "Is Coverstaff or Frog Recruitment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/coverstaff-vs-frog-recruitment" publisher: "Brandwave" --- # Coverstaff vs Frog Recruitment: Which is searched more in New Zealand? Is Coverstaff or Frog Recruitment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coverstaff and Frog Recruitment - **Competitive set**: Auckland recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Coverstaff Share of Search**: 38.8% - **Frog Recruitment Share of Search**: 3.8% ## Is Coverstaff or Frog Recruitment more popular in search? - In September 2026, Coverstaff had more branded searches than Frog Recruitment among Auckland recruitment agencies in New Zealand. Coverstaff had about 4,020 branded searches, while Frog Recruitment had 390. Coverstaff made up 38.8% of all Auckland recruitment agency searches we track, and Frog Recruitment accounted for 3.8%. - Coverstaff was ahead of Frog Recruitment in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Coverstaff’s share of searches among Auckland recruitment agencies in New Zealand moved from 42.8% to 38.8%, and its estimated monthly branded searches moved from 4.8K to 4K. - Across the 12 months ending September 2026, Frog Recruitment’s share of searches among Auckland recruitment agencies in New Zealand moved from 2.3% to 3.8%, and its estimated monthly branded searches moved from 260 to 390. ## Top Auckland recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, Frog Recruitment appeared in all three answers. Coverstaff did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Tribe Recruitment | 1st | 2 of 3 | 2 of 3 | | Frog Recruitment | 2nd | 3 of 3 | 3 of 3 | | 84 Recruitment | 3rd | 3 of 3 | 3 of 3 | | Hirestaff | 4th | 2 of 3 | 2 of 3 | | Hays | 5th | 1 of 3 | 1 of 3 | | Coverstaff | Not ranked | 0 of 3 | 0 of 3 | | Madison Recruitment | Not ranked | 0 of 3 | 0 of 3 | | Alpha Recruitment | Not ranked | 0 of 3 | 0 of 3 | | Randstad | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Auckland, New Zealand?": 1. Tribe Recruitment, 2. 84 Recruitment, 3. Frog Recruitment - Asked ChatGPT "What are the best recruitment agencies in Auckland, New Zealand?": 1. Tribe Recruitment, 2. Frog Recruitment, 3. 84 Recruitment, 4. Hirestaff, 5. Hays - Asked ChatGPT "What's the best recruitment agency in Auckland, New Zealand for staffing help?": 1. Hirestaff, 2. Frog Recruitment, 3. 84 Recruitment Not named in any answer: Coverstaff, Madison Recruitment, Alpha Recruitment and Randstad. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland recruitment agencies in September 2026? - In September 2026, Coverstaff lost share of searches among Auckland recruitment agencies in New Zealand, from 41.7% to 38.8%. - Estimated monthly branded searches for Frog Recruitment in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026. ## Month by month | Month | Coverstaff estimated searches | Coverstaff Share of Search | Coverstaff rank | Frog Recruitment estimated searches | Frog Recruitment Share of Search | Frog Recruitment rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.8K | 42.8% | 1 | 260 | 2.3% | 8 | | Nov 2025 | 5.3K | 43.2% | 1 | 390 | 3.2% | 9 | | Dec 2025 | 3.5K | 42.8% | 1 | 210 | 2.6% | 8 | | Jan 2026 | 5.3K | 43% | 1 | 390 | 3.1% | 8 | | Feb 2026 | 4.3K | 39.9% | 1 | 320 | 3% | 9 | | Mar 2026 | 4.8K | 39.1% | 1 | 390 | 3.2% | 9 | | Apr 2026 | 4.3K | 39.1% | 1 | 390 | 3.5% | 8 | | May 2026 | 4.3K | 38.9% | 1 | 480 | 4.3% | 8 | | Jun 2026 | 4.3K | 40.1% | 1 | 480 | 4.5% | 8 | | Jul 2026 | 4.3K | 39.6% | 1 | 390 | 3.6% | 8 | | Aug 2026 | 4.8K | 41.7% | 1 | 480 | 4.1% | 8 | | Sep 2026 | 4K | 38.8% | 1 | 390 | 3.8% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Coverstaff’s and Frog Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coverstaff**: Measured on the search terms “coverstaff”, “coverstaff manukau”, “coverstaff recruitment” and “coverstaff rosebank”, summed into one figure. - **Frog Recruitment**: Measured on the search term “Frog Recruitment”. - [Coverstaff profile](/demand/nz/brands/coverstaff) - [Frog Recruitment profile](/demand/nz/brands/frog-recruitment) - [All Auckland recruitment agencies in New Zealand](/demand/nz/locations/auckland/recruitment-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Coverstaff or Frog Recruitment more popular in search? In September 2026, Coverstaff had more branded searches than Frog Recruitment among Auckland recruitment agencies in New Zealand. Coverstaff had about 4,020 branded searches, while Frog Recruitment had 390. Coverstaff made up 38.8% of all Auckland recruitment agency searches we track, and Frog Recruitment accounted for 3.8%. ## Cite this page Brandwave. "Coverstaff vs Frog Recruitment: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/coverstaff-vs-frog-recruitment This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/coverstaff-vs-frog-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.