--- title: "CoverGirl vs Essence: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, CoverGirl or Essence? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/covergirl-vs-essence-makeup" publisher: "Brandwave" --- # CoverGirl vs Essence: Which is more popular by branded search in New Zealand? Which is more popular in search, CoverGirl or Essence? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CoverGirl and Essence - **Competitive set**: Makeup and cosmetics brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **CoverGirl Share of Search**: 0.72% - **Essence Share of Search**: 1.4% ## Which is more popular in search, CoverGirl or Essence? - In August 2026, Essence had more branded searches than CoverGirl among makeup and cosmetics brands in New Zealand. Essence was estimated to have 2.3K branded searches compared to CoverGirl’s 1.2K, and held a 1.4% Share of Search versus CoverGirl’s 0.72%. - The lead changed hands 2 times in the 11 months ending August 2026: CoverGirl took it in February 2026, Essence took it in March 2026. - Across the 11 months ending August 2026, CoverGirl’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 0.64% to 0.72%, and its estimated monthly branded searches moved from 980 to 1.2K. - Across the 11 months ending August 2026, Essence’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 1.7K to 2.3K. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - In August 2026, CoverGirl fell from 25th to 28th among makeup and cosmetics brands in New Zealand. - In August 2026, Essence fell from 19th to 21st among makeup and cosmetics brands in New Zealand. ## Month by month | Month | CoverGirl estimated searches | CoverGirl Share of Search | CoverGirl rank | Essence estimated searches | Essence Share of Search | Essence rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 980 | 0.64% | 30 | 1.7K | 1.1% | 23 | | Nov 2025 | 1.3K | 0.68% | 29 | 1.8K | 0.93% | 23 | | Dec 2025 | 1.3K | 0.73% | 27 | 1.6K | 0.91% | 24 | | Jan 2026 | 1.4K | 1% | 25 | 1.5K | 1.1% | 23 | | Feb 2026 | 1.4K | 1.1% | 23 | 1.2K | 0.98% | 25 | | Mar 2026 | 1.2K | 0.9% | 27 | 1.5K | 1.1% | 22 | | Apr 2026 | 1.4K | 1% | 25 | 1.6K | 1.2% | 22 | | May 2026 | 1.4K | 0.91% | 27 | 1.6K | 1.1% | 25 | | Jun 2026 | 1.3K | 0.85% | 26 | 2.5K | 1.7% | 19 | | Jul 2026 | 1.5K | 0.91% | 25 | 2.4K | 1.4% | 19 | | Aug 2026 | 1.2K | 0.72% | 28 | 2.3K | 1.4% | 21 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using CoverGirl’s and Essence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CoverGirl**: Measured on the search terms “covergirl”, “covergirl ageless foundation”, “covergirl and olay simply ageless foundation”, “covergirl blush”, “covergirl foundation”, “covergirl lipstick”, “covergirl makeup foundation”, “covergirl mascara”, “covergirl nz”, “covergirl olay ageless foundation”, “covergirl olay simply ageless foundation” and “covergirl simply ageless foundation”, summed into one figure. - **Essence**: Measured on the search terms “essence cosmetics”, “essence makeup”, “essence makeup makeup”, “essence makeup nz”, “essence mascara” and “essence nz”, summed into one figure. - [CoverGirl profile](/demand/nz/brands/covergirl) - [Essence profile](/demand/nz/brands/essence-makeup) - [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, CoverGirl or Essence? In August 2026, Essence had more branded searches than CoverGirl among makeup and cosmetics brands in New Zealand. Essence was estimated to have 2.3K branded searches compared to CoverGirl’s 1.2K, and held a 1.4% Share of Search versus CoverGirl’s 0.72%. ## Cite this page Brandwave. "CoverGirl vs Essence: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/covergirl-vs-essence-makeup This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/covergirl-vs-essence-makeup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.