--- title: "Cove Insurance vs Trade Me Insurance: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Cove Insurance or Trade Me Insurance? Compare estimated monthly branded-search demand and Share of Search inside the car and home insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cove-insurance-vs-trade-me-insurance" publisher: "Brandwave" --- # Cove Insurance vs Trade Me Insurance: Which is more popular by branded search in New Zealand? Which is more popular in search, Cove Insurance or Trade Me Insurance? Compare estimated monthly branded-search demand and Share of Search inside the car and home insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cove Insurance and Trade Me Insurance - **Competitive set**: car and home insurers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Cove Insurance Share of Search**: 2.3% - **Trade Me Insurance Share of Search**: 1.8% ## Which is more popular in search, Cove Insurance or Trade Me Insurance? - In August 2026, Cove Insurance had more branded searches than Trade Me Insurance among car and home insurers in New Zealand. Cove Insurance was estimated to have 7.7K branded searches compared to Trade Me Insurance’s 5.8K, and held a 2.3% Share of Search versus Trade Me Insurance’s 1.8%. - The lead changed hands once in the 11 months ending August 2026: Cove Insurance took it in December 2025. - Across the 11 months ending August 2026, Cove Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 2% to 2.3%, and its estimated monthly branded searches moved from 6.3K to 7.7K. - Across the 11 months ending August 2026, Trade Me Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 2.2% to 1.8%, and its estimated monthly branded searches moved from 7.1K to 5.8K. ## How did search popularity change for New Zealand car and home insurers in August 2026? - Estimated monthly branded searches for Cove Insurance in New Zealand rose 21.1% over 11 measured months, from 6.3K to 7.7K in August 2026. - Estimated monthly branded searches for Trade Me Insurance in New Zealand fell 18.6% over 11 measured months, from 7.1K to 5.8K in August 2026. ## Month by month | Month | Cove Insurance estimated searches | Cove Insurance Share of Search | Cove Insurance rank | Trade Me Insurance estimated searches | Trade Me Insurance Share of Search | Trade Me Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.3K | 2% | 8 | 7.1K | 2.2% | 7 | | Nov 2025 | 6.2K | 1.9% | 8 | 7.1K | 2.1% | 7 | | Dec 2025 | 6.2K | 1.9% | 7 | 5.8K | 1.8% | 8 | | Jan 2026 | 7.8K | 2.1% | 7 | 7.2K | 1.9% | 8 | | Feb 2026 | 7.7K | 2.2% | 7 | 6K | 1.7% | 8 | | Mar 2026 | 7.8K | 2% | 7 | 7.1K | 1.8% | 8 | | Apr 2026 | 7.6K | 2.3% | 7 | 5.9K | 1.8% | 8 | | May 2026 | 7.7K | 2.3% | 7 | 5.9K | 1.8% | 8 | | Jun 2026 | 7.8K | 2.3% | 7 | 5.8K | 1.8% | 8 | | Jul 2026 | 7.7K | 2.4% | 7 | 5.9K | 1.8% | 8 | | Aug 2026 | 7.7K | 2.3% | 7 | 5.8K | 1.8% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Cove Insurance’s and Trade Me Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cove Insurance**: Measured on the search terms “cove car insurance”, “cove car insurance nz”, “cove home insurance”, “Cove Insurance”, “cove insurance car”, “cove insurance near me”, “cove insurance new zealand”, “cove insurance nz”, “cove insurance reviews” and “coveinsurance”, summed into one figure. - **Trade Me Insurance**: Measured on the search terms “trade me car insurance”, “trade me car insurance nz”, “trade me contents insurance”, “trade me home insurance”, “trade me house insurance”, “Trade Me Insurance”, “trade me insurance car”, “trade me insurance nz”, “trademe car insurance” and “trademe insurance”, summed into one figure. - [Cove Insurance profile](/demand/nz/brands/cove-insurance) - [Trade Me Insurance profile](/demand/nz/brands/trade-me-insurance) - [All car and home insurers in New Zealand](/demand/nz/categories/nz-car-and-home-insurers): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Cove Insurance or Trade Me Insurance? In August 2026, Cove Insurance had more branded searches than Trade Me Insurance among car and home insurers in New Zealand. Cove Insurance was estimated to have 7.7K branded searches compared to Trade Me Insurance’s 5.8K, and held a 2.3% Share of Search versus Trade Me Insurance’s 1.8%. ## Cite this page Brandwave. "Cove Insurance vs Trade Me Insurance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cove-insurance-vs-trade-me-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cove-insurance-vs-trade-me-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.