--- title: "Cove Insurance vs State Insurance: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Cove Insurance or State Insurance? Compare estimated monthly branded-search demand and Share of Search inside the car and home insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cove-insurance-vs-state-insurance" publisher: "Brandwave" --- # Cove Insurance vs State Insurance: Which is more popular by branded search in New Zealand? Which is more popular in search, Cove Insurance or State Insurance? Compare estimated monthly branded-search demand and Share of Search inside the car and home insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cove Insurance and State Insurance - **Competitive set**: car and home insurers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Cove Insurance Share of Search**: 2.3% - **State Insurance Share of Search**: 14.9% ## Which is more popular in search, Cove Insurance or State Insurance? - In August 2026, State Insurance had more branded searches than Cove Insurance among car and home insurers in New Zealand. State Insurance was estimated to have 49.1K branded searches compared to Cove Insurance’s 7.7K, and held a 14.9% Share of Search versus Cove Insurance’s 2.3%. - State Insurance was ahead of Cove Insurance in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Cove Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 2% to 2.3%, and its estimated monthly branded searches moved from 6.3K to 7.7K. - Across the 11 months ending August 2026, State Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 15.3% to 14.9%, and its estimated monthly branded searches moved from 48.9K to 49.1K. ## How did search popularity change for New Zealand car and home insurers in August 2026? - Estimated monthly branded searches for Cove Insurance in New Zealand rose 21.1% over 11 measured months, from 6.3K to 7.7K in August 2026. ## Month by month | Month | Cove Insurance estimated searches | Cove Insurance Share of Search | Cove Insurance rank | State Insurance estimated searches | State Insurance Share of Search | State Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.3K | 2% | 8 | 48.9K | 15.3% | 4 | | Nov 2025 | 6.2K | 1.9% | 8 | 48.4K | 14.7% | 4 | | Dec 2025 | 6.2K | 1.9% | 7 | 48.2K | 15% | 4 | | Jan 2026 | 7.8K | 2.1% | 7 | 59.3K | 16.1% | 4 | | Feb 2026 | 7.7K | 2.2% | 7 | 48.8K | 13.7% | 4 | | Mar 2026 | 7.8K | 2% | 7 | 59.2K | 15.4% | 4 | | Apr 2026 | 7.6K | 2.3% | 7 | 48.5K | 14.7% | 4 | | May 2026 | 7.7K | 2.3% | 7 | 48.8K | 14.9% | 4 | | Jun 2026 | 7.8K | 2.3% | 7 | 49.9K | 15% | 4 | | Jul 2026 | 7.7K | 2.4% | 7 | 48.6K | 14.8% | 4 | | Aug 2026 | 7.7K | 2.3% | 7 | 49.1K | 14.9% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Cove Insurance’s and State Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cove Insurance**: Measured on the search terms “cove car insurance”, “cove car insurance nz”, “cove home insurance”, “Cove Insurance”, “cove insurance car”, “cove insurance near me”, “cove insurance new zealand”, “cove insurance nz”, “cove insurance reviews” and “coveinsurance”, summed into one figure. - **State Insurance**: Measured on the search terms “car insurance by state”, “contents insurance state”, “home insurance state”, “house insurance state”, “state car insurance”, “state car insurance nz”, “state contents insurance”, “state home insurance”, “state house insurance”, “State Insurance”, “state insurance car”, “state insurance contents”, “state insurance home insurance”, “state insurance house insurance”, “state insurance new zealand”, “state insurance nz”, “state insurance travel”, “state insurance travel insurance”, “state landlord insurance”, “state travel insurance”, “state travel insurance nz”, “state vehicle insurance” and “travel insurance state”, summed into one figure. - [Cove Insurance profile](/demand/nz/brands/cove-insurance) - [State Insurance profile](/demand/nz/brands/state-insurance) - [All car and home insurers in New Zealand](/demand/nz/categories/nz-car-and-home-insurers): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Cove Insurance or State Insurance? In August 2026, State Insurance had more branded searches than Cove Insurance among car and home insurers in New Zealand. State Insurance was estimated to have 49.1K branded searches compared to Cove Insurance’s 7.7K, and held a 14.9% Share of Search versus Cove Insurance’s 2.3%. ## Cite this page Brandwave. "Cove Insurance vs State Insurance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cove-insurance-vs-state-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cove-insurance-vs-state-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.