--- title: "Cove Insurance vs Southern Cross Pet Insurance: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Cove Insurance or Southern Cross Pet Insurance? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cove-insurance-vs-southern-cross-pet-insurance" publisher: "Brandwave" --- # Cove Insurance vs Southern Cross Pet Insurance: Which is more popular by branded search in New Zealand? Which is more popular in search, Cove Insurance or Southern Cross Pet Insurance? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cove Insurance and Southern Cross Pet Insurance - **Competitive set**: Pet insurers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Cove Insurance Share of Search**: 37.9% - **Southern Cross Pet Insurance Share of Search**: 32.4% ## Which is more popular in search, Cove Insurance or Southern Cross Pet Insurance? - In August 2026, Cove Insurance had more branded searches than Southern Cross Pet Insurance among pet insurers in New Zealand. Cove Insurance was estimated to have 7.7K branded searches compared to Southern Cross Pet Insurance’s 6.6K, and held a 37.9% Share of Search versus Southern Cross Pet Insurance’s 32.4%. - The lead changed hands 5 times in the 11 months ending August 2026: Cove Insurance took it in February 2026, Southern Cross Pet Insurance took it in March 2026, Cove Insurance took it in April 2026, Southern Cross Pet Insurance took it in May 2026, Cove Insurance took it in July 2026. - Across the 11 months ending August 2026, Cove Insurance’s estimated Share of Search among pet insurers in New Zealand moved from 32.5% to 37.9%, and its estimated monthly branded searches moved from 6.3K to 7.7K. - Across the 11 months ending August 2026, Southern Cross Pet Insurance’s estimated Share of Search among pet insurers in New Zealand moved from 33.5% to 32.4%, and its estimated monthly branded searches moved from 6.5K to 6.6K. ## How did search popularity change for New Zealand pet insurers in August 2026? - In August 2026, Southern Cross Pet Insurance gained estimated Share of Search among pet insurers in New Zealand, from 30.6% to 32.4%. - In August 2026, Cove Insurance gained estimated Share of Search among pet insurers in New Zealand, from 36.2% to 37.9%. ## Month by month | Month | Cove Insurance estimated searches | Cove Insurance Share of Search | Cove Insurance rank | Southern Cross Pet Insurance estimated searches | Southern Cross Pet Insurance Share of Search | Southern Cross Pet Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.3K | 32.5% | 2 | 6.5K | 33.5% | 1 | | Nov 2025 | 6.2K | 31% | 2 | 6.5K | 32.7% | 1 | | Dec 2025 | 6.2K | 31.8% | 2 | 6.6K | 34% | 1 | | Jan 2026 | 7.8K | 33.4% | 2 | 8.1K | 34.6% | 1 | | Feb 2026 | 7.7K | 37.4% | 1 | 6.6K | 32.1% | 2 | | Mar 2026 | 7.8K | 33.6% | 2 | 8.1K | 35.2% | 1 | | Apr 2026 | 7.6K | 35.8% | 1 | 6.6K | 31.2% | 2 | | May 2026 | 7.7K | 33.5% | 2 | 8.1K | 35.4% | 1 | | Jun 2026 | 7.8K | 34.6% | 2 | 8.1K | 36% | 1 | | Jul 2026 | 7.7K | 36.2% | 1 | 6.5K | 30.6% | 2 | | Aug 2026 | 7.7K | 37.9% | 1 | 6.6K | 32.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Cove Insurance’s and Southern Cross Pet Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cove Insurance**: Measured on the search terms “cove car insurance”, “cove car insurance nz”, “cove home insurance”, “Cove Insurance”, “cove insurance car”, “cove insurance near me”, “cove insurance new zealand”, “cove insurance nz”, “cove insurance reviews” and “coveinsurance”, summed into one figure. - **Southern Cross Pet Insurance**: Measured on the search terms “southern cross pet”, “southern cross pet insurance”, “southern cross pet insurance contact”, “southern cross pet insurance nz”, “southerncrosspet co nz” and “southerncrosspetinsurance”, summed into one figure. - [Cove Insurance profile](/demand/nz/brands/cove-insurance) - [Southern Cross Pet Insurance profile](/demand/nz/brands/southern-cross-pet-insurance) - [All pet insurers in New Zealand](/demand/nz/categories/nz-pet-insurers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Cove Insurance or Southern Cross Pet Insurance? In August 2026, Cove Insurance had more branded searches than Southern Cross Pet Insurance among pet insurers in New Zealand. Cove Insurance was estimated to have 7.7K branded searches compared to Southern Cross Pet Insurance’s 6.6K, and held a 37.9% Share of Search versus Southern Cross Pet Insurance’s 32.4%. ## Cite this page Brandwave. "Cove Insurance vs Southern Cross Pet Insurance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cove-insurance-vs-southern-cross-pet-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cove-insurance-vs-southern-cross-pet-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.