---
title: "Courtenay Orthodontics vs Ministry of Smile: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Courtenay Orthodontics or Ministry of Smile? Compare estimated monthly branded-search demand and Share of Search inside the Wellington orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/courtenay-orthodontics-vs-ministry-of-smile"
publisher: "Brandwave"
---

# Courtenay Orthodontics vs Ministry of Smile: Which is more popular by branded search in New Zealand?

Which is more popular in search, Courtenay Orthodontics or Ministry of Smile? Compare estimated monthly branded-search demand and Share of Search inside the Wellington orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Courtenay Orthodontics and Ministry of Smile
- **Competitive set**: Wellington orthodontic clinics
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Courtenay Orthodontics Share of Search**: 50.8%
- **Ministry of Smile Share of Search**: 23.3%

## Which is more popular in search, Courtenay Orthodontics or Ministry of Smile?

- In August 2026, Courtenay Orthodontics had more branded searches than Ministry of Smile among wellington orthodontic clinics in New Zealand. Courtenay Orthodontics was estimated to have 610 branded searches compared to Ministry of Smile’s 280, and held a 50.8% Share of Search versus Ministry of Smile’s 23.3%.
- Courtenay Orthodontics was ahead of Ministry of Smile in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Courtenay Orthodontics’ estimated Share of Search among wellington orthodontic clinics in New Zealand moved from 41.2% to 50.8%, and its estimated monthly branded searches moved from 400 to 610.
- Across the 11 months ending August 2026, Ministry of Smile’s estimated Share of Search among wellington orthodontic clinics in New Zealand moved from 19.6% to 23.3%, and its estimated monthly branded searches moved from 190 to 280.

## How did search popularity change for New Zealand wellington orthodontic clinics in August 2026?

- In August 2026, Ministry of Smile lost estimated Share of Search among wellington orthodontic clinics in New Zealand, from 24% to 23.3%.
- Estimated monthly branded searches for Courtenay Orthodontics in New Zealand rose 52.5% over 11 measured months, from 400 to 610 in August 2026.

## Month by month

| Month | Courtenay Orthodontics estimated searches | Courtenay Orthodontics Share of Search | Courtenay Orthodontics rank | Ministry of Smile estimated searches | Ministry of Smile Share of Search | Ministry of Smile rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 400 | 41.2% | 1 | 190 | 19.6% | 3 |
| Nov 2025 | 400 | 41.7% | 1 | 150 | 15.6% | 3 |
| Dec 2025 | 400 | 44.9% | 1 | 130 | 14.6% | 4 |
| Jan 2026 | 400 | 48.2% | 1 | 170 | 20.5% | 3 |
| Feb 2026 | 490 | 50% | 1 | 200 | 20.4% | 3 |
| Mar 2026 | 490 | 50% | 1 | 190 | 19.4% | 3 |
| Apr 2026 | 490 | 51.6% | 1 | 210 | 22.1% | 3 |
| May 2026 | 490 | 44.5% | 1 | 170 | 15.5% | 3 |
| Jun 2026 | 490 | 47.6% | 1 | 230 | 22.3% | 3 |
| Jul 2026 | 490 | 51% | 1 | 230 | 24% | 3 |
| Aug 2026 | 610 | 50.8% | 1 | 280 | 23.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Courtenay Orthodontics’ and Ministry of Smile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Courtenay Orthodontics**: Measured on the search terms “courtenay orthodontics” and “courtenay orthodontics wellington”, summed into one figure.
- **Ministry of Smile**: Measured on the search terms “ministry of smile” and “ministry of smile wellington”, summed into one figure.

- [Courtenay Orthodontics profile](/demand/nz/brands/courtenay-orthodontics)
- [Ministry of Smile profile](/demand/nz/brands/ministry-of-smile)
- [All wellington orthodontic clinics in New Zealand](/demand/nz/categories/nz-wellington-orthodontic-clinics): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Courtenay Orthodontics or Ministry of Smile?

In August 2026, Courtenay Orthodontics had more branded searches than Ministry of Smile among wellington orthodontic clinics in New Zealand. Courtenay Orthodontics was estimated to have 610 branded searches compared to Ministry of Smile’s 280, and held a 50.8% Share of Search versus Ministry of Smile’s 23.3%.

## Cite this page

Brandwave. "Courtenay Orthodontics vs Ministry of Smile: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/courtenay-orthodontics-vs-ministry-of-smile

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/courtenay-orthodontics-vs-ministry-of-smile. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
