--- title: "Coursera vs Thinkific: Which is searched more in New Zealand?" description: "Is Coursera or Thinkific more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online course platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/coursera-vs-thinkific" publisher: "Brandwave" --- # Coursera vs Thinkific: Which is searched more in New Zealand? Is Coursera or Thinkific more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online course platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coursera and Thinkific - **Competitive set**: Online course platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Coursera Share of Search**: 33.8% - **Thinkific Share of Search**: 3.6% ## Is Coursera or Thinkific more popular in search? - In September 2026, Coursera had more branded searches than Thinkific among online course platforms in New Zealand. Coursera had about 3,670 branded searches, while Thinkific had 390. Coursera made up 33.8% of all online course platform searches we track, and Thinkific accounted for 3.6%. - Coursera was ahead of Thinkific in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Coursera’s share of searches among online course platforms in New Zealand moved from 32.6% to 33.8%, and its estimated monthly branded searches moved from 4.5K to 3.7K. - Across the 12 months ending September 2026, Thinkific’s share of searches among online course platforms in New Zealand moved from 4.4% to 3.6%, and its estimated monthly branded searches moved from 600 to 390. ## Top online course platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thinkific was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Coursera was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Thinkific was listed before Coursera in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thinkific | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Kajabi | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Teachable | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Coursera | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Udemy | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | LearnWorlds | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Podia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online course platforms - Asked ChatGPT "Which online course platform should I use in New Zealand?": 1. Coursera, 2. Udemy, 3. Thinkific, 4. Kajabi - Asked ChatGPT "What are the best online course platforms in New Zealand?": 1. Coursera, 2. Udemy - Asked ChatGPT "What's the best online course platform in New Zealand for selling courses?": 1. Thinkific, 2. Teachable, 3. Kajabi, 4. LearnWorlds - Searched Google, AI Overview "best course platform": 1. Kajabi, 2. Thinkific, 3. Teachable, 4. Udemy, 5. LearnWorlds - Searched Google, AI Overview "sell online courses": 1. Teachable, 2. Thinkific, 3. Kajabi, 4. Udemy, 5. Coursera Not named in any answer: Podia. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand online course platforms in September 2026? - In September 2026, Coursera gained share of searches among online course platforms in New Zealand, from 30.5% to 33.8%. - Thinkific’s share of searches among online course platforms in New Zealand has gained ground for 3 months in a row, from 3% to 3.6% in September 2026. ## Month by month | Month | Coursera estimated searches | Coursera Share of Search | Coursera rank | Thinkific estimated searches | Thinkific Share of Search | Thinkific rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.5K | 32.6% | 2 | 600 | 4.4% | 4 | | Nov 2025 | 4.5K | 33.3% | 2 | 480 | 3.6% | 5 | | Dec 2025 | 3.7K | 29.9% | 2 | 390 | 3.2% | 5 | | Jan 2026 | 5.5K | 34.1% | 2 | 590 | 3.7% | 4 | | Feb 2026 | 4.5K | 33.4% | 2 | 480 | 3.6% | 4 | | Mar 2026 | 4.5K | 32.8% | 2 | 600 | 4.4% | 4 | | Apr 2026 | 4.5K | 33.6% | 2 | 590 | 4.4% | 4 | | May 2026 | 4.5K | 33.8% | 2 | 480 | 3.6% | 4 | | Jun 2026 | 4.7K | 34.4% | 2 | 400 | 3% | 4 | | Jul 2026 | 3.7K | 30.6% | 2 | 390 | 3.2% | 4 | | Aug 2026 | 3.7K | 30.5% | 2 | 390 | 3.2% | 4 | | Sep 2026 | 3.7K | 33.8% | 2 | 390 | 3.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Coursera’s and Thinkific’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coursera**: Measured on the search terms “coursera”, “coursera excel course”, “coursera plus” and “mooc coursera”, summed into one figure. - **Thinkific**: Measured on the search terms “thinkific” and “thinkific course platform”, summed into one figure. - [Coursera profile](/demand/nz/brands/coursera) - [Thinkific profile](/demand/nz/brands/thinkific) - [All online course platforms in New Zealand](/demand/nz/categories/nz-online-course-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Coursera or Thinkific more popular in search? In September 2026, Coursera had more branded searches than Thinkific among online course platforms in New Zealand. Coursera had about 3,670 branded searches, while Thinkific had 390. Coursera made up 33.8% of all online course platform searches we track, and Thinkific accounted for 3.6%. ## Cite this page Brandwave. "Coursera vs Thinkific: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/coursera-vs-thinkific This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/coursera-vs-thinkific. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.