--- title: "Coursera vs MasterClass: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Coursera or MasterClass? Compare estimated monthly branded-search demand and Share of Search inside the Online learning platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/coursera-vs-masterclass" publisher: "Brandwave" --- # Coursera vs MasterClass: Which is more popular by branded search in New Zealand? Which is more popular in search, Coursera or MasterClass? Compare estimated monthly branded-search demand and Share of Search inside the Online learning platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coursera and MasterClass - **Competitive set**: Online learning platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Coursera Share of Search**: 18.4% - **MasterClass Share of Search**: 0.41% ## Which is more popular in search, Coursera or MasterClass? - In August 2026, Coursera had more branded searches than MasterClass among online learning platforms in New Zealand. Coursera was estimated to have 5.9K branded searches compared to MasterClass’ 130, and held an 18.4% Share of Search versus MasterClass’ 0.41%. - Coursera was ahead of MasterClass in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Coursera’s estimated Share of Search among online learning platforms in New Zealand moved from 17.1% to 18.4%, and its estimated monthly branded searches moved from 5.3K to 5.9K. - Across the 11 months ending August 2026, MasterClass’ estimated Share of Search among online learning platforms in New Zealand moved from 0.42% to 0.41%, and its estimated monthly branded searches held steady at 130. ## How did search popularity change for New Zealand online learning platforms in August 2026? - In August 2026, Coursera lost estimated Share of Search among online learning platforms in New Zealand, from 20% to 18.4%. ## Month by month | Month | Coursera estimated searches | Coursera Share of Search | Coursera rank | MasterClass estimated searches | MasterClass Share of Search | MasterClass rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.3K | 17.1% | 3 | 130 | 0.42% | 7 | | Nov 2025 | 5.3K | 17.1% | 3 | 170 | 0.55% | 7 | | Dec 2025 | 4.4K | 19% | 3 | 310 | 1.3% | 7 | | Jan 2026 | 6.4K | 21.4% | 3 | 180 | 0.6% | 7 | | Feb 2026 | 6.2K | 19.2% | 3 | 130 | 0.41% | 7 | | Mar 2026 | 6.3K | 17.5% | 3 | 90 | 0.25% | 7 | | Apr 2026 | 6.2K | 21% | 3 | 90 | 0.31% | 7 | | May 2026 | 6.7K | 18.8% | 3 | 120 | 0.34% | 7 | | Jun 2026 | 6.8K | 18.4% | 3 | 130 | 0.35% | 7 | | Jul 2026 | 6.1K | 20% | 3 | 80 | 0.26% | 7 | | Aug 2026 | 5.9K | 18.4% | 3 | 130 | 0.41% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Coursera’s and MasterClass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coursera**: Measured on the search terms “coursera”, “coursera accounting courses”, “coursera ai courses”, “coursera business courses”, “coursera certificate”, “coursera courses”, “coursera excel course”, “coursera free courses”, “coursera free online courses”, “coursera graphic design course”, “coursera near me”, “coursera nz”, “coursera online”, “coursera online courses”, “coursera online learning”, “coursera org”, “coursera plus”, “coursera pricing”, “coursera psychology courses” and “mooc coursera”, summed into one figure. - **MasterClass**: Measured on the search terms “masterclass certificate”, “masterclass com”, “masterclass courses”, “masterclass online” and “masterclass subscription”, summed into one figure. - [Coursera profile](/demand/nz/brands/coursera) - [MasterClass profile](/demand/nz/brands/masterclass) - [All online learning platforms in New Zealand](/demand/nz/categories/nz-online-learning-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Coursera or MasterClass? In August 2026, Coursera had more branded searches than MasterClass among online learning platforms in New Zealand. Coursera was estimated to have 5.9K branded searches compared to MasterClass’ 130, and held an 18.4% Share of Search versus MasterClass’ 0.41%. ## Cite this page Brandwave. "Coursera vs MasterClass: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/coursera-vs-masterclass This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/coursera-vs-masterclass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.