--- title: "Country Road vs Glassons: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Country Road or Glassons? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/country-road-vs-glassons" publisher: "Brandwave" --- # Country Road vs Glassons: Which is more popular by branded search in New Zealand? Which is more popular in search, Country Road or Glassons? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Country Road and Glassons - **Competitive set**: Women's fashion retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Country Road Share of Search**: 10.6% - **Glassons Share of Search**: 23.5% ## Which is more popular in search, Country Road or Glassons? - In August 2026, Glassons had more branded searches than Country Road among women's fashion retailers in New Zealand. Glassons was estimated to have 197K branded searches compared to Country Road’s 89.2K, and held a 23.5% Share of Search versus Country Road’s 10.6%. - Glassons was ahead of Country Road in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Country Road’s estimated Share of Search among women's fashion retailers in New Zealand moved from 10.9% to 10.6%, and its estimated monthly branded searches moved from 89.6K to 89.2K. - Across the 11 months ending August 2026, Glassons’ estimated Share of Search among women's fashion retailers in New Zealand moved from 23.8% to 23.5%, and its estimated monthly branded searches moved from 196K to 197K. ## How did search popularity change for New Zealand women's fashion retailers in August 2026? - In August 2026, Country Road overtook Zara to rank 4th among women's fashion retailers in New Zealand, at 10.6%. - In August 2026, Glassons gained estimated Share of Search among women's fashion retailers in New Zealand, from 22.1% to 23.5%. ## Month by month | Month | Country Road estimated searches | Country Road Share of Search | Country Road rank | Glassons estimated searches | Glassons Share of Search | Glassons rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 89.6K | 10.9% | 4 | 196K | 23.8% | 2 | | Nov 2025 | 134K | 12.4% | 3 | 240K | 22.2% | 2 | | Dec 2025 | 134K | 12.5% | 3 | 243K | 22.7% | 2 | | Jan 2026 | 89.7K | 11.2% | 3 | 197K | 24.6% | 2 | | Feb 2026 | 79.9K | 10.7% | 4 | 189K | 25.3% | 2 | | Mar 2026 | 101K | 10.9% | 4 | 229K | 24.8% | 2 | | Apr 2026 | 108K | 11.3% | 4 | 230K | 23.9% | 2 | | May 2026 | 109K | 11% | 4 | 238K | 24% | 2 | | Jun 2026 | 89.1K | 10.1% | 4 | 196K | 22.3% | 2 | | Jul 2026 | 79.7K | 9% | 5 | 196K | 22.1% | 2 | | Aug 2026 | 89.2K | 10.6% | 4 | 197K | 23.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Country Road’s and Glassons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Country Road**: Measured on the search terms “country road”, “country road belt”, “country road botany”, “country road cap”, “country road clothing”, “country road dresses”, “country road handbag”, “country road home”, “country road knits”, “country road linen pant”, “country road mens”, “country road near me”, “country road new market”, “country road newborn”, “country road nz”, “country road online”, “country road scarves”, “country road shop”, “country road short”, “country road sylvia park”, “countryroad”, “countryroad clothing”, “countryroad co nz”, “countryroad dresses”, “countryroad nz”, “countryroad online” and “countryroad outlet”, summed into one figure. - **Glassons**: Measured on the search terms “clothing glassons”, “glassons”, “glassons activewear”, “glassons australia”, “glassons bayfair”, “glassons com”, “glassons dresses”, “glassons jeans”, “glassons knits”, “glassons lambton quay”, “glassons linen pants”, “glassons merino”, “glassons near me”, “glassons new market”, “glassons northlands”, “glassons nz”, “glassons online”, “glassons outlet”, “glassons pants”, “glassons sale”, “glassons shirt”, “glassons shorts”, “glassons store”, “glassons sylvia park” and “glassons tops”, summed into one figure. - [Country Road profile](/demand/nz/brands/country-road) - [Glassons profile](/demand/nz/brands/glassons) - [All women's fashion retailers in New Zealand](/demand/nz/categories/nz-womens-fashion-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Country Road or Glassons? In August 2026, Glassons had more branded searches than Country Road among women's fashion retailers in New Zealand. Glassons was estimated to have 197K branded searches compared to Country Road’s 89.2K, and held a 23.5% Share of Search versus Country Road’s 10.6%. ## Cite this page Brandwave. "Country Road vs Glassons: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/country-road-vs-glassons This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/country-road-vs-glassons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.