--- title: "Costco vs Service Foods: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Costco or Service Foods? Compare estimated monthly branded-search demand and Share of Search inside the Wholesale and cash and carry stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/costco-vs-service-foods" publisher: "Brandwave" --- # Costco vs Service Foods: Which is more popular by branded search in New Zealand? Which is more popular in search, Costco or Service Foods? Compare estimated monthly branded-search demand and Share of Search inside the Wholesale and cash and carry stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Costco and Service Foods - **Competitive set**: Wholesale and cash and carry stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Costco Share of Search**: 60.3% - **Service Foods Share of Search**: 4.6% ## Which is more popular in search, Costco or Service Foods? - In August 2026, Costco had more branded searches than Service Foods among wholesale and cash and carry stores in New Zealand. Costco was estimated to have 119K branded searches compared to Service Foods’ 9.1K, and held a 60.3% Share of Search versus Service Foods’ 4.6%. - Costco was ahead of Service Foods in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Costco’s estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 54.7% to 60.3%, and its estimated monthly branded searches moved from 110K to 119K. - Across the 11 months ending August 2026, Service Foods’ estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 4.5% to 4.6%, and its estimated monthly branded searches moved from 9K to 9.1K. ## How did search popularity change for New Zealand wholesale and cash and carry stores in August 2026? - In August 2026, Costco lost estimated Share of Search among wholesale and cash and carry stores in New Zealand, from 61.6% to 60.3%. ## Month by month | Month | Costco estimated searches | Costco Share of Search | Costco rank | Service Foods estimated searches | Service Foods Share of Search | Service Foods rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 54.7% | 1 | 9K | 4.5% | 4 | | Nov 2025 | 131K | 59.4% | 1 | 9.5K | 4.3% | 4 | | Dec 2025 | 137K | 60.7% | 1 | 7.8K | 3.5% | 4 | | Jan 2026 | 113K | 59.4% | 1 | 7.8K | 4.1% | 4 | | Feb 2026 | 90.3K | 53.8% | 1 | 7.8K | 4.6% | 4 | | Mar 2026 | 120K | 56% | 1 | 9.6K | 4.5% | 4 | | Apr 2026 | 146K | 64.5% | 1 | 7.8K | 3.4% | 4 | | May 2026 | 124K | 61.2% | 1 | 8.3K | 4.1% | 4 | | Jun 2026 | 108K | 58.3% | 1 | 8.3K | 4.5% | 4 | | Jul 2026 | 125K | 61.6% | 1 | 8.4K | 4.1% | 4 | | Aug 2026 | 119K | 60.3% | 1 | 9.1K | 4.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Costco’s and Service Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Costco**: Measured on the search terms “costco”, “costco bulk”, “costco cash and carry”, “costco chocolate”, “costco co nz”, “costco delivery”, “costco foodservice”, “costco groceries”, “costco hot dogs”, “costco hours”, “costco hours today”, “costco near me”, “costco new zealand”, “costco next”, “costco nz”, “costco online”, “costco pizza”, “costco tires”, “costco tv”, “costco tyres”, “costco usa”, “costco warehouse”, “costco wellington”, “costco westgate”, “costco wholesale” and “ess costco com au”, summed into one figure. - **Service Foods**: Measured on the search terms “service foods”, “service foods near me”, “service foods nz”, “service foods online”, “servicefoods”, “servicefoods co nz” and “servicefoods nz”, summed into one figure. - [Costco profile](/demand/nz/brands/costco) - [Service Foods profile](/demand/nz/brands/service-foods) - [All wholesale and cash and carry stores in New Zealand](/demand/nz/categories/nz-wholesale-food-suppliers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Costco or Service Foods? In August 2026, Costco had more branded searches than Service Foods among wholesale and cash and carry stores in New Zealand. Costco was estimated to have 119K branded searches compared to Service Foods’ 9.1K, and held a 60.3% Share of Search versus Service Foods’ 4.6%. ## Cite this page Brandwave. "Costco vs Service Foods: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/costco-vs-service-foods This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/costco-vs-service-foods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.