--- title: "Costco vs Gilmours: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Costco or Gilmours? Compare estimated monthly branded-search demand and Share of Search inside the Wholesale and cash and carry stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/costco-vs-gilmours" publisher: "Brandwave" --- # Costco vs Gilmours: Which is more popular by branded search in New Zealand? Which is more popular in search, Costco or Gilmours? Compare estimated monthly branded-search demand and Share of Search inside the Wholesale and cash and carry stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Costco and Gilmours - **Competitive set**: Wholesale and cash and carry stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Costco Share of Search**: 60.3% - **Gilmours Share of Search**: 21.3% ## Which is more popular in search, Costco or Gilmours? - In August 2026, Costco had more branded searches than Gilmours among wholesale and cash and carry stores in New Zealand. Costco was estimated to have 119K branded searches compared to Gilmours’ 41.9K, and held a 60.3% Share of Search versus Gilmours’ 21.3%. - Costco was ahead of Gilmours in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Costco’s estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 54.7% to 60.3%, and its estimated monthly branded searches moved from 110K to 119K. - Across the 11 months ending August 2026, Gilmours’ estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 25.2% to 21.3%, and its estimated monthly branded searches moved from 50.5K to 41.9K. ## How did search popularity change for New Zealand wholesale and cash and carry stores in August 2026? - In August 2026, Costco lost estimated Share of Search among wholesale and cash and carry stores in New Zealand, from 61.6% to 60.3%. - Estimated monthly branded searches for Gilmours in New Zealand fell 17.2% over 11 measured months, from 50.5K to 41.9K in August 2026. ## Month by month | Month | Costco estimated searches | Costco Share of Search | Costco rank | Gilmours estimated searches | Gilmours Share of Search | Gilmours rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 54.7% | 1 | 50.5K | 25.2% | 2 | | Nov 2025 | 131K | 59.4% | 1 | 50.5K | 22.9% | 2 | | Dec 2025 | 137K | 60.7% | 1 | 52.4K | 23.2% | 2 | | Jan 2026 | 113K | 59.4% | 1 | 41.4K | 21.8% | 2 | | Feb 2026 | 90.3K | 53.8% | 1 | 41.9K | 24.9% | 2 | | Mar 2026 | 120K | 56% | 1 | 51K | 23.8% | 2 | | Apr 2026 | 146K | 64.5% | 1 | 44.2K | 19.6% | 2 | | May 2026 | 124K | 61.2% | 1 | 42.5K | 21% | 2 | | Jun 2026 | 108K | 58.3% | 1 | 42.5K | 22.9% | 2 | | Jul 2026 | 125K | 61.6% | 1 | 43.2K | 21.3% | 2 | | Aug 2026 | 119K | 60.3% | 1 | 41.9K | 21.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Costco’s and Gilmours’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Costco**: Measured on the search terms “costco”, “costco bulk”, “costco cash and carry”, “costco chocolate”, “costco co nz”, “costco delivery”, “costco foodservice”, “costco groceries”, “costco hot dogs”, “costco hours”, “costco hours today”, “costco near me”, “costco new zealand”, “costco next”, “costco nz”, “costco online”, “costco pizza”, “costco tires”, “costco tv”, “costco tyres”, “costco usa”, “costco warehouse”, “costco wellington”, “costco westgate”, “costco wholesale” and “ess costco com au”, summed into one figure. - **Gilmours**: Measured on the search terms “gilmours”, “gilmours cash and carry”, “gilmours co nz”, “gilmours meat”, “gilmours meat prices”, “gilmours near me”, “gilmours nz”, “gilmours online”, “gilmours online shop”, “gilmours online shopping”, “gilmours price list”, “gilmours shop online”, “gilmours wholesale” and “online gilmours”, summed into one figure. - [Costco profile](/demand/nz/brands/costco) - [Gilmours profile](/demand/nz/brands/gilmours) - [All wholesale and cash and carry stores in New Zealand](/demand/nz/categories/nz-wholesale-food-suppliers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Costco or Gilmours? In August 2026, Costco had more branded searches than Gilmours among wholesale and cash and carry stores in New Zealand. Costco was estimated to have 119K branded searches compared to Gilmours’ 41.9K, and held a 60.3% Share of Search versus Gilmours’ 21.3%. ## Cite this page Brandwave. "Costco vs Gilmours: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/costco-vs-gilmours This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/costco-vs-gilmours. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.