--- title: "COSRX vs Neutrogena: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, COSRX or Neutrogena? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cosrx-vs-neutrogena" publisher: "Brandwave" --- # COSRX vs Neutrogena: Which is more popular by branded search in New Zealand? Which is more popular in search, COSRX or Neutrogena? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: COSRX and Neutrogena - **Competitive set**: Skincare brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **COSRX Share of Search**: 5.6% - **Neutrogena Share of Search**: 7.5% ## Which is more popular in search, COSRX or Neutrogena? - In August 2026, Neutrogena had more branded searches than COSRX among skincare brands in New Zealand. Neutrogena was estimated to have 15.3K branded searches compared to COSRX’s 11.4K, and held a 7.5% Share of Search versus COSRX’s 5.6%. - The lead changed hands 2 times in the 11 months ending August 2026: COSRX took it in May 2026, Neutrogena took it in June 2026. - Across the 11 months ending August 2026, COSRX’s estimated Share of Search among skincare brands in New Zealand moved from 4.9% to 5.6%, and its estimated monthly branded searches moved from 7.2K to 11.4K. - Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among skincare brands in New Zealand moved from 8.6% to 7.5%, and its estimated monthly branded searches moved from 12.6K to 15.3K. ## How did search popularity change for New Zealand skincare brands in August 2026? - In August 2026, Neutrogena gained estimated Share of Search among skincare brands in New Zealand, from 6.5% to 7.5%. - Estimated monthly branded searches for COSRX in New Zealand rose 58% over 11 measured months, from 7.2K to 11.4K in August 2026. ## Month by month | Month | COSRX estimated searches | COSRX Share of Search | COSRX rank | Neutrogena estimated searches | Neutrogena Share of Search | Neutrogena rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.2K | 4.9% | 6 | 12.6K | 8.6% | 4 | | Nov 2025 | 7.6K | 4.4% | 9 | 14.5K | 8.5% | 4 | | Dec 2025 | 7.5K | 4.9% | 8 | 13.6K | 8.8% | 4 | | Jan 2026 | 7.8K | 5% | 7 | 13.5K | 8.6% | 4 | | Feb 2026 | 8K | 5.8% | 6 | 10.9K | 8% | 4 | | Mar 2026 | 9.7K | 6.4% | 6 | 11.2K | 7.4% | 5 | | Apr 2026 | 10.5K | 6.5% | 6 | 10.9K | 6.8% | 5 | | May 2026 | 12.9K | 6.7% | 5 | 12.1K | 6.3% | 6 | | Jun 2026 | 11.8K | 5.9% | 6 | 13.5K | 6.8% | 5 | | Jul 2026 | 12K | 5.6% | 6 | 14K | 6.5% | 5 | | Aug 2026 | 11.4K | 5.6% | 6 | 15.3K | 7.5% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using COSRX’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **COSRX**: Measured on the search terms “cosrx”, “cosrx cleanser”, “cosrx com”, “cosrx face cleanser”, “cosrx facial cleanser”, “cosrx good morning low ph cleanser”, “cosrx korean skincare”, “cosrx near me”, “cosrx new zealand”, “cosrx nz”, “cosrx online”, “cosrx serum”, “cosrx skincare”, “cosrx snail mucin”, “cosrx snail mucin 96”, “cosrx sun cream”, “cosrx sunscreen”, “cosrx toner”, “cosrx toner aha bha” and “master patch cosrx”, summed into one figure. - **Neutrogena**: Measured on the search terms “neutrogena”, “neutrogena body oil”, “neutrogena cleanser”, “neutrogena co nz”, “neutrogena face wash”, “neutrogena facial cleanser”, “neutrogena gel moisturiser”, “neutrogena gel moisturizer”, “neutrogena hand cream”, “neutrogena hand cream concentrated”, “neutrogena hydro boost”, “neutrogena hydro boost gel cream”, “neutrogena moisturizer”, “neutrogena near me”, “neutrogena norwegian formula hand cream”, “neutrogena nz”, “neutrogena online”, “neutrogena retinol”, “neutrogena serum”, “neutrogena skincare”, “neutrogena spf”, “neutrogena sunblock”, “neutrogena sunscreen”, “neutrogena sunscreen cream”, “neutrogena suntan lotion”, “neutrogena t gel”, “neutrogena t gel shampoo” and “neutrogena ultra sheer sunscreen”, summed into one figure. - [COSRX profile](/demand/nz/brands/cosrx) - [Neutrogena profile](/demand/nz/brands/neutrogena) - [All skincare brands in New Zealand](/demand/nz/categories/nz-skincare-brands): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, COSRX or Neutrogena? In August 2026, Neutrogena had more branded searches than COSRX among skincare brands in New Zealand. Neutrogena was estimated to have 15.3K branded searches compared to COSRX’s 11.4K, and held a 7.5% Share of Search versus COSRX’s 5.6%. ## Cite this page Brandwave. "COSRX vs Neutrogena: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cosrx-vs-neutrogena This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cosrx-vs-neutrogena. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.