--- title: "COSRX vs Kiehl's: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, COSRX or Kiehl's? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cosrx-vs-kiehl-s" publisher: "Brandwave" --- # COSRX vs Kiehl's: Which is more popular by branded search in New Zealand? Which is more popular in search, COSRX or Kiehl's? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: COSRX and Kiehl's - **Competitive set**: Skincare brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **COSRX Share of Search**: 5.6% - **Kiehl's Share of Search**: 2.7% ## Which is more popular in search, COSRX or Kiehl's? - In August 2026, COSRX had more branded searches than Kiehl's among skincare brands in New Zealand. COSRX was estimated to have 11.4K branded searches compared to Kiehl's’ 5.6K, and held a 5.6% Share of Search versus Kiehl's’ 2.7%. - The lead changed hands 2 times in the 11 months ending August 2026: Kiehl's took it in November 2025, COSRX took it in December 2025. - Across the 11 months ending August 2026, COSRX’s estimated Share of Search among skincare brands in New Zealand moved from 4.9% to 5.6%, and its estimated monthly branded searches moved from 7.2K to 11.4K. - Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among skincare brands in New Zealand moved from 3.8% to 2.7%, and its estimated monthly branded searches held steady at 5.6K. ## How did search popularity change for New Zealand skincare brands in August 2026? - In August 2026, Kiehl's overtook Clinique to rank 10th among skincare brands in New Zealand, at 2.7%. - Estimated monthly branded searches for COSRX in New Zealand rose 58% over 11 measured months, from 7.2K to 11.4K in August 2026. ## Month by month | Month | COSRX estimated searches | COSRX Share of Search | COSRX rank | Kiehl's estimated searches | Kiehl's Share of Search | Kiehl's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.2K | 4.9% | 6 | 5.6K | 3.8% | 10 | | Nov 2025 | 7.6K | 4.4% | 9 | 8.7K | 5.1% | 7 | | Dec 2025 | 7.5K | 4.9% | 8 | 5.6K | 3.6% | 9 | | Jan 2026 | 7.8K | 5% | 7 | 3.6K | 2.3% | 12 | | Feb 2026 | 8K | 5.8% | 6 | 3K | 2.2% | 11 | | Mar 2026 | 9.7K | 6.4% | 6 | 4K | 2.6% | 10 | | Apr 2026 | 10.5K | 6.5% | 6 | 3.1K | 1.9% | 11 | | May 2026 | 12.9K | 6.7% | 5 | 4.5K | 2.3% | 11 | | Jun 2026 | 11.8K | 5.9% | 6 | 2.9K | 1.5% | 14 | | Jul 2026 | 12K | 5.6% | 6 | 3.6K | 1.7% | 12 | | Aug 2026 | 11.4K | 5.6% | 6 | 5.6K | 2.7% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using COSRX’s and Kiehl's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **COSRX**: Measured on the search terms “cosrx”, “cosrx cleanser”, “cosrx com”, “cosrx face cleanser”, “cosrx facial cleanser”, “cosrx good morning low ph cleanser”, “cosrx korean skincare”, “cosrx near me”, “cosrx new zealand”, “cosrx nz”, “cosrx online”, “cosrx serum”, “cosrx skincare”, “cosrx snail mucin”, “cosrx snail mucin 96”, “cosrx sun cream”, “cosrx sunscreen”, “cosrx toner”, “cosrx toner aha bha” and “master patch cosrx”, summed into one figure. - **Kiehl's**: Measured on the search terms “kiehls”, “kiehls cleanser”, “kiehls facial cleanser”, “kiehls nz”, “kiehls serum” and “kiehls skincare”, summed into one figure. - [COSRX profile](/demand/nz/brands/cosrx) - [Kiehl's profile](/demand/nz/brands/kiehl-s) - [All skincare brands in New Zealand](/demand/nz/categories/nz-skincare-brands): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, COSRX or Kiehl's? In August 2026, COSRX had more branded searches than Kiehl's among skincare brands in New Zealand. COSRX was estimated to have 11.4K branded searches compared to Kiehl's’ 5.6K, and held a 5.6% Share of Search versus Kiehl's’ 2.7%. ## Cite this page Brandwave. "COSRX vs Kiehl's: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cosrx-vs-kiehl-s This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cosrx-vs-kiehl-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.