--- title: "COSRX vs Innisfree: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, COSRX or Innisfree? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cosrx-vs-innisfree" publisher: "Brandwave" --- # COSRX vs Innisfree: Which is more popular by branded search in New Zealand? Which is more popular in search, COSRX or Innisfree? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: COSRX and Innisfree - **Competitive set**: Korean skincare brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **COSRX Share of Search**: 33.2% - **Innisfree Share of Search**: 4.5% ## Which is more popular in search, COSRX or Innisfree? - In August 2026, COSRX had more branded searches than Innisfree among korean skincare brands in New Zealand. COSRX was estimated to have 11.4K branded searches compared to Innisfree’s 1.5K, and held a 33.2% Share of Search versus Innisfree’s 4.5%. - COSRX was ahead of Innisfree in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, COSRX’s estimated Share of Search among korean skincare brands in New Zealand moved from 31.4% to 33.2%, and its estimated monthly branded searches moved from 7.2K to 11.4K. - Across the 11 months ending August 2026, Innisfree’s estimated Share of Search among korean skincare brands in New Zealand moved from 4.3% to 4.5%, and its estimated monthly branded searches moved from 980 to 1.5K. ## How did search popularity change for New Zealand korean skincare brands in August 2026? - In August 2026, Innisfree overtook Anua to rank 5th among korean skincare brands in New Zealand, at 4.5%. - Estimated monthly branded searches for COSRX in New Zealand rose 58% over 11 measured months, from 7.2K to 11.4K in August 2026. ## Month by month | Month | COSRX estimated searches | COSRX Share of Search | COSRX rank | Innisfree estimated searches | Innisfree Share of Search | Innisfree rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.2K | 31.4% | 1 | 980 | 4.3% | 4 | | Nov 2025 | 7.6K | 26.7% | 3 | 1K | 3.5% | 6 | | Dec 2025 | 7.5K | 28% | 3 | 960 | 3.6% | 6 | | Jan 2026 | 7.8K | 28.7% | 2 | 980 | 3.6% | 6 | | Feb 2026 | 8K | 33.8% | 1 | 920 | 3.9% | 6 | | Mar 2026 | 9.7K | 35.7% | 1 | 1.1K | 4% | 6 | | Apr 2026 | 10.5K | 36.2% | 1 | 1.3K | 4.4% | 6 | | May 2026 | 12.9K | 38.2% | 1 | 1.4K | 4.2% | 5 | | Jun 2026 | 11.8K | 34% | 1 | 1.3K | 3.7% | 5 | | Jul 2026 | 12K | 33% | 1 | 1.3K | 3.6% | 6 | | Aug 2026 | 11.4K | 33.2% | 1 | 1.5K | 4.5% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using COSRX’s and Innisfree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **COSRX**: Measured on the search terms “cosrx”, “cosrx cleanser”, “cosrx com”, “cosrx face cleanser”, “cosrx facial cleanser”, “cosrx good morning low ph cleanser”, “cosrx korean skincare”, “cosrx near me”, “cosrx new zealand”, “cosrx nz”, “cosrx online”, “cosrx serum”, “cosrx skincare”, “cosrx snail mucin”, “cosrx snail mucin 96”, “cosrx sun cream”, “cosrx sunscreen”, “cosrx toner”, “cosrx toner aha bha” and “master patch cosrx”, summed into one figure. - **Innisfree**: Measured on the search terms “innisfree”, “innisfree cleanser”, “innisfree com”, “innisfree daily uv defense sunscreen”, “innisfree green tea”, “innisfree lip balm”, “innisfree near me”, “innisfree no sebum mineral powder”, “innisfree no sebum powder”, “innisfree nz”, “innisfree powder”, “innisfree retinol”, “innisfree retinol cica repair ampoule”, “innisfree serum”, “innisfree skincare”, “innisfree spf”, “innisfree super volcanic” and “innisfree toner”, summed into one figure. - [COSRX profile](/demand/nz/brands/cosrx) - [Innisfree profile](/demand/nz/brands/innisfree) - [All korean skincare brands in New Zealand](/demand/nz/categories/nz-korean-skincare-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, COSRX or Innisfree? In August 2026, COSRX had more branded searches than Innisfree among korean skincare brands in New Zealand. COSRX was estimated to have 11.4K branded searches compared to Innisfree’s 1.5K, and held a 33.2% Share of Search versus Innisfree’s 4.5%. ## Cite this page Brandwave. "COSRX vs Innisfree: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cosrx-vs-innisfree This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cosrx-vs-innisfree. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.