--- title: "COSORI vs NutriBullet: Which is searched more in New Zealand?" description: "Is COSORI or NutriBullet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cosori-vs-nutribullet" publisher: "Brandwave" --- # COSORI vs NutriBullet: Which is searched more in New Zealand? Is COSORI or NutriBullet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: COSORI and NutriBullet - **Competitive set**: Air fryer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **COSORI Share of Search**: 0.58% - **NutriBullet Share of Search**: 2.8% ## Is COSORI or NutriBullet more popular in search? - In September 2026, NutriBullet had more branded searches than COSORI among air fryer brands in New Zealand. NutriBullet had about 720 branded searches, while COSORI had 150. NutriBullet made up 2.8% of all air fryer brand searches we track, and COSORI accounted for 0.58%. - The lead changed hands 2 times in the 12 months ending September 2026: COSORI took it in March 2026, NutriBullet took it in April 2026. - Across the 12 months ending September 2026, COSORI’s share of searches among air fryer brands in New Zealand moved from 0.49% to 0.58%, and its estimated monthly branded searches moved from 110 to 150. - Across the 12 months ending September 2026, NutriBullet’s share of searches among air fryer brands in New Zealand moved from 3.9% to 2.8%, and its estimated monthly branded searches moved from 880 to 720. ## Top air fryer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NutriBullet was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. COSORI did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ninja | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Breville | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | NutriBullet | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Russell Hobbs | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Tefal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COSORI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air fryer brands - Asked ChatGPT "Which air fryer brand should I buy in New Zealand?": 1. Ninja, 2. Philips, 3. NutriBullet - Asked ChatGPT "What are the best air fryer brands in New Zealand?": 1. Ninja, 2. Philips, 3. Breville, 4. Russell Hobbs, 5. NutriBullet - Asked ChatGPT "What's the best air fryer brand in New Zealand for everyday cooking?": 1. Ninja, 2. Philips, 3. NutriBullet, 4. Breville - Searched Google, AI Overview "air fryer nz": 1. Ninja, 2. Russell Hobbs - Searched Google, AI Overview "air fryer oven nz": 1. Breville, 2. Ninja Not named in any answer: Tefal and COSORI. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand air fryer brands in September 2026? - Estimated monthly branded searches for COSORI in New Zealand rose 36.4% over 12 measured months, from 110 to 150 in September 2026. - Estimated monthly branded searches for NutriBullet in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | COSORI estimated searches | COSORI Share of Search | COSORI rank | NutriBullet estimated searches | NutriBullet Share of Search | NutriBullet rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 0.49% | 7 | 880 | 3.9% | 6 | | Nov 2025 | 170 | 0.61% | 7 | 880 | 3.2% | 6 | | Dec 2025 | 210 | 0.77% | 7 | 880 | 3.2% | 6 | | Jan 2026 | 220 | 0.93% | 7 | 720 | 3% | 6 | | Feb 2026 | 200 | 1.1% | 7 | 720 | 3.8% | 6 | | Mar 2026 | 670 | 3.2% | 6 | 590 | 2.9% | 7 | | Apr 2026 | 250 | 1% | 7 | 720 | 2.9% | 6 | | May 2026 | 190 | 0.73% | 7 | 720 | 2.8% | 6 | | Jun 2026 | 170 | 0.68% | 7 | 720 | 2.9% | 6 | | Jul 2026 | 490 | 1.8% | 7 | 720 | 2.7% | 6 | | Aug 2026 | 240 | 0.89% | 7 | 720 | 2.7% | 6 | | Sep 2026 | 150 | 0.58% | 7 | 720 | 2.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using COSORI’s and NutriBullet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **COSORI**: Measured on the search terms “cosori”, “cosori air fryer” and “cosori airfryer”, summed into one figure. - **NutriBullet**: Measured on the search term “air fryer nutribullet”. - [COSORI profile](/demand/nz/brands/cosori) - [NutriBullet profile](/demand/nz/brands/nutribullet) - [All air fryer brands in New Zealand](/demand/nz/categories/nz-air-fryer-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is COSORI or NutriBullet more popular in search? In September 2026, NutriBullet had more branded searches than COSORI among air fryer brands in New Zealand. NutriBullet had about 720 branded searches, while COSORI had 150. NutriBullet made up 2.8% of all air fryer brand searches we track, and COSORI accounted for 0.58%. ## Cite this page Brandwave. "COSORI vs NutriBullet: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cosori-vs-nutribullet This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cosori-vs-nutribullet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.