--- title: "COSORI vs Ninja: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, COSORI or Ninja? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cosori-vs-ninja-kitchen" publisher: "Brandwave" --- # COSORI vs Ninja: Which is more popular by branded search in New Zealand? Which is more popular in search, COSORI or Ninja? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: COSORI and Ninja - **Competitive set**: Air fryer brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **COSORI Share of Search**: 0.27% - **Ninja Share of Search**: 34.3% ## Which is more popular in search, COSORI or Ninja? - In August 2026, Ninja had more branded searches than COSORI among air fryer brands in New Zealand. Ninja was estimated to have 30.7K branded searches compared to COSORI’s 240, and held a 34.3% Share of Search versus COSORI’s 0.27%. - Ninja was ahead of COSORI in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, COSORI’s estimated Share of Search among air fryer brands in New Zealand moved from 0.14% to 0.27%, and its estimated monthly branded searches moved from 110 to 240. - Across the 11 months ending August 2026, Ninja’s estimated Share of Search among air fryer brands in New Zealand moved from 36.8% to 34.3%, and its estimated monthly branded searches moved from 28.3K to 30.7K. ## How did search popularity change for New Zealand air fryer brands in August 2026? - In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among air fryer brands in New Zealand, at 34.3%. - Estimated monthly branded searches for COSORI in New Zealand rose 118.2% over 11 measured months, from 110 to 240 in August 2026. ## Month by month | Month | COSORI estimated searches | COSORI Share of Search | COSORI rank | Ninja estimated searches | Ninja Share of Search | Ninja rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 0.14% | 6 | 28.3K | 36.8% | 1 | | Nov 2025 | 170 | 0.17% | 6 | 39.3K | 39.2% | 1 | | Dec 2025 | 210 | 0.21% | 6 | 38.1K | 38.6% | 1 | | Jan 2026 | 220 | 0.28% | 6 | 27.9K | 35.5% | 1 | | Feb 2026 | 200 | 0.33% | 6 | 19.3K | 32% | 2 | | Mar 2026 | 670 | 1.1% | 6 | 19.6K | 30.7% | 2 | | Apr 2026 | 250 | 0.32% | 6 | 24.2K | 31.2% | 2 | | May 2026 | 190 | 0.22% | 6 | 27.1K | 31.7% | 2 | | Jun 2026 | 170 | 0.2% | 6 | 27.3K | 32.3% | 2 | | Jul 2026 | 490 | 0.52% | 6 | 31.2K | 33% | 2 | | Aug 2026 | 240 | 0.27% | 6 | 30.7K | 34.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using COSORI’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **COSORI**: Measured on the search terms “cosori”, “cosori air fryer” and “cosori airfryer”, summed into one figure. - **Ninja**: Measured on the search terms “air fryer ninja”, “airfryer ninja”, “ninja af101 4 quart air fryer”, “ninja af101 air fryer”, “ninja air fryer”, “ninja air fryer dual”, “ninja air fryer pro”, “ninja blast”, “ninja blender”, “ninja creami”, “ninja double air fryer”, “ninja dual air fryer”, “ninja dual zone air fryer”, “ninja foodi”, “ninja foodi air fryer”, “ninja foodi dual zone”, “ninja foodi dualzone air fryer”, “ninja foodi multi cooker”, “ninja foodi smartlid multi cooker”, “ninja kettle”, “ninja mixer”, “ninja pro air fryer”, “ninja toaster”, “ninja xl air fryer” and “ninja xxl airfryer”, summed into one figure. - [COSORI profile](/demand/nz/brands/cosori) - [Ninja profile](/demand/nz/brands/ninja-kitchen) - [All air fryer brands in New Zealand](/demand/nz/categories/nz-air-fryer-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, COSORI or Ninja? In August 2026, Ninja had more branded searches than COSORI among air fryer brands in New Zealand. Ninja was estimated to have 30.7K branded searches compared to COSORI’s 240, and held a 34.3% Share of Search versus COSORI’s 0.27%. ## Cite this page Brandwave. "COSORI vs Ninja: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cosori-vs-ninja-kitchen This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cosori-vs-ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.