---
title: "Corys vs JA Russell: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Corys or JA Russell? Compare estimated monthly branded-search demand and Share of Search inside the Electrical wholesalers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/corys-vs-ja-russell"
publisher: "Brandwave"
---

# Corys vs JA Russell: Which is more popular by branded search in New Zealand?

Which is more popular in search, Corys or JA Russell? Compare estimated monthly branded-search demand and Share of Search inside the Electrical wholesalers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Corys and JA Russell
- **Competitive set**: Electrical wholesalers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Corys Share of Search**: 10.5%
- **JA Russell Share of Search**: 61.6%

## Which is more popular in search, Corys or JA Russell?

- In August 2026, JA Russell had more branded searches than Corys among electrical wholesalers in New Zealand. JA Russell was estimated to have 20.6K branded searches compared to Corys’ 3.5K, and held a 61.6% Share of Search versus Corys’ 10.5%.
- JA Russell was ahead of Corys in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Corys’ estimated Share of Search among electrical wholesalers in New Zealand moved from 10.1% to 10.5%, and its estimated monthly branded searches moved from 3.3K to 3.5K.
- Across the 11 months ending August 2026, JA Russell’s estimated Share of Search among electrical wholesalers in New Zealand moved from 63.1% to 61.6%, and its estimated monthly branded searches moved from 20.5K to 20.6K.

## How did search popularity change for New Zealand electrical wholesalers in August 2026?

- In August 2026, JA Russell gained estimated Share of Search among electrical wholesalers in New Zealand, from 58.6% to 61.6%.

## Month by month

| Month | Corys estimated searches | Corys Share of Search | Corys rank | JA Russell estimated searches | JA Russell Share of Search | JA Russell rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.3K | 10.1% | 3 | 20.5K | 63.1% | 1 |
| Nov 2025 | 4.1K | 13.6% | 3 | 17.2K | 57.2% | 1 |
| Dec 2025 | 3.3K | 11.4% | 3 | 17.1K | 59.1% | 1 |
| Jan 2026 | 3.4K | 11.7% | 3 | 16.9K | 58.6% | 1 |
| Feb 2026 | 3.4K | 11.7% | 3 | 16.9K | 58.6% | 1 |
| Mar 2026 | 4.3K | 12.2% | 3 | 20.5K | 57.8% | 1 |
| Apr 2026 | 4.3K | 14.2% | 3 | 16.9K | 55.7% | 1 |
| May 2026 | 3.5K | 10% | 3 | 20.4K | 58.6% | 1 |
| Jun 2026 | 4.3K | 12.1% | 3 | 20.5K | 57.5% | 1 |
| Jul 2026 | 3.6K | 10.4% | 3 | 20.4K | 58.6% | 1 |
| Aug 2026 | 3.5K | 10.5% | 3 | 20.6K | 61.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Corys’ and JA Russell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Corys**: Measured on the search terms “corys electrical” and “corys electrical near me”, summed into one figure.
- **JA Russell**: Measured on the search terms “ja russell”, “ja russell electrical”, “ja russell near me”, “ja russell new zealand”, “jarussell” and “jarussell co nz”, summed into one figure.

- [Corys profile](/demand/nz/brands/corys)
- [JA Russell profile](/demand/nz/brands/ja-russell)
- [All electrical wholesalers in New Zealand](/demand/nz/categories/nz-electrical-wholesalers): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Corys or JA Russell?

In August 2026, JA Russell had more branded searches than Corys among electrical wholesalers in New Zealand. JA Russell was estimated to have 20.6K branded searches compared to Corys’ 3.5K, and held a 61.6% Share of Search versus Corys’ 10.5%.

## Cite this page

Brandwave. "Corys vs JA Russell: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/corys-vs-ja-russell

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/corys-vs-ja-russell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.