--- title: "Corteva Agriscience vs FMC: Which is searched more in New Zealand?" description: "Is Corteva Agriscience or FMC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crop protection brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/corteva-vs-fmc" publisher: "Brandwave" --- # Corteva Agriscience vs FMC: Which is searched more in New Zealand? Is Corteva Agriscience or FMC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crop protection brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Corteva Agriscience and FMC - **Competitive set**: Crop protection brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Corteva Agriscience Share of Search**: 4.3% - **FMC Share of Search**: 0.87% ## Is Corteva Agriscience or FMC more popular in search? - In September 2026, Corteva Agriscience had more branded searches than FMC among crop protection brands in New Zealand. Corteva Agriscience had about 50 branded searches, while FMC had 10. Corteva Agriscience made up 4.3% of all crop protection brand searches we track, and FMC accounted for 0.87%. - Corteva Agriscience was ahead of FMC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Corteva Agriscience’s share of searches among crop protection brands in New Zealand moved from 4.1% to 4.3%, and its estimated monthly branded searches held steady at 50. - Across the 12 months ending September 2026, FMC’s share of searches among crop protection brands in New Zealand moved from 0% to 0.87%, and its estimated monthly branded searches moved from 0 to 10. ## Top crop protection brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Corteva Agriscience was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. FMC was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Corteva Agriscience was listed before FMC in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bayer Crop Science | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Syngenta | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | BASF Agricultural Solutions | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Nufarm | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Adama | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Corteva Agriscience | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | FMC | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | UPL | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Key Industries | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about crop protection brands - Asked ChatGPT "Which crop protection brand should I buy in New Zealand?": 1. Nufarm, 2. Bayer Crop Science, 3. Syngenta, 4. Adama - Asked ChatGPT "What are the best crop protection brands in New Zealand?": 1. Syngenta, 2. Bayer Crop Science, 3. BASF Agricultural Solutions, 4. Nufarm, 5. Adama, 6. Corteva Agriscience, 7. FMC, 8. UPL - Asked ChatGPT "What's the best crop protection brand in New Zealand for a farm?": 1. Bayer Crop Science, 2. Syngenta, 3. BASF Agricultural Solutions, 4. Nufarm - Searched Google, AI Overview "crop protection products": 1. Syngenta, 2. Adama - Searched Google, AI Overview "crop protection brands nz": 1. BASF Agricultural Solutions, 2. Corteva Agriscience, 3. Adama Not named in any answer: Key Industries. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand crop protection brands in September 2026? - In September 2026, Corteva Agriscience overtook Adama to rank 5th among crop protection brands in New Zealand, with 4.3% of the searches. - In September 2026, FMC overtook BASF Agricultural Solutions to rank 8th among crop protection brands in New Zealand, with 0.87% of the searches. ## Month by month | Month | Corteva Agriscience estimated searches | Corteva Agriscience Share of Search | Corteva Agriscience rank | FMC estimated searches | FMC Share of Search | FMC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 4.1% | 5 | 0 | 0% | 9 | | Nov 2025 | 20 | 1.5% | 7 | 10 | 0.74% | 9 | | Dec 2025 | 30 | 2.8% | 6 | 10 | 0.93% | 9 | | Jan 2026 | 40 | 3.9% | 5 | 0 | 0% | 9 | | Feb 2026 | 30 | 2.7% | 6 | 0 | 0% | 9 | | Mar 2026 | 30 | 2.3% | 6 | 0 | 0% | 9 | | Apr 2026 | 50 | 4.2% | 5 | 0 | 0% | 9 | | May 2026 | 40 | 3.1% | 5 | 10 | 0.79% | 9 | | Jun 2026 | 50 | 4.8% | 4 | 0 | 0% | 9 | | Jul 2026 | 30 | 2.9% | 5 | 10 | 0.95% | 8 | | Aug 2026 | 20 | 1.9% | 6 | 0 | 0% | 9 | | Sep 2026 | 50 | 4.3% | 5 | 10 | 0.87% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Corteva Agriscience’s and FMC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Corteva Agriscience**: Measured on the search term “corteva agriscience”. - **FMC**: Measured on the search term “fmc crop protection”. - [Corteva Agriscience profile](/demand/nz/brands/corteva) - [FMC profile](/demand/nz/brands/fmc) - [All crop protection brands in New Zealand](/demand/nz/categories/nz-crop-protection-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Corteva Agriscience or FMC more popular in search? In September 2026, Corteva Agriscience had more branded searches than FMC among crop protection brands in New Zealand. Corteva Agriscience had about 50 branded searches, while FMC had 10. Corteva Agriscience made up 4.3% of all crop protection brand searches we track, and FMC accounted for 0.87%. ## Cite this page Brandwave. "Corteva Agriscience vs FMC: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/corteva-vs-fmc This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/corteva-vs-fmc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.