--- title: "COROS vs Garmin: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, COROS or Garmin? Compare estimated monthly branded-search demand and Share of Search inside the Smartwatch and fitness tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/coros-vs-garmin" publisher: "Brandwave" --- # COROS vs Garmin: Which is more popular by branded search in New Zealand? Which is more popular in search, COROS or Garmin? Compare estimated monthly branded-search demand and Share of Search inside the Smartwatch and fitness tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: COROS and Garmin - **Competitive set**: Smartwatch and fitness tracker brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **COROS Share of Search**: 2.7% - **Garmin Share of Search**: 37.1% ## Which is more popular in search, COROS or Garmin? - In August 2026, Garmin had more branded searches than COROS among smartwatch and fitness tracker brands in New Zealand. Garmin was estimated to have 69.3K branded searches compared to COROS’s 5K, and held a 37.1% Share of Search versus COROS’s 2.7%. - Garmin was ahead of COROS in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, COROS’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand moved from 1.8% to 2.7%, and its estimated monthly branded searches moved from 3K to 5K. - Across the 11 months ending August 2026, Garmin’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand moved from 36.8% to 37.1%, and its estimated monthly branded searches moved from 61.7K to 69.3K. ## How did search popularity change for New Zealand smartwatch and fitness tracker brands in August 2026? - In August 2026, Garmin gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 36.2% to 37.1%. - Estimated monthly branded searches for COROS in New Zealand rose 64.9% over 11 measured months, from 3K to 5K in August 2026. ## Month by month | Month | COROS estimated searches | COROS Share of Search | COROS rank | Garmin estimated searches | Garmin Share of Search | Garmin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 1.8% | 7 | 61.7K | 36.8% | 1 | | Nov 2025 | 4.5K | 2.1% | 7 | 79.7K | 37.1% | 1 | | Dec 2025 | 3.9K | 1.8% | 7 | 74.3K | 34% | 2 | | Jan 2026 | 4.6K | 2.3% | 7 | 76K | 38.2% | 1 | | Feb 2026 | 3.7K | 2.2% | 7 | 61.5K | 37.2% | 1 | | Mar 2026 | 4.1K | 2.6% | 7 | 62.3K | 40.4% | 1 | | Apr 2026 | 4.5K | 2.8% | 7 | 65.5K | 41% | 1 | | May 2026 | 4.5K | 2.6% | 7 | 67.7K | 39.5% | 1 | | Jun 2026 | 3.7K | 2.2% | 7 | 56.5K | 34% | 1 | | Jul 2026 | 3.9K | 2.4% | 7 | 59.4K | 36.2% | 1 | | Aug 2026 | 5K | 2.7% | 7 | 69.3K | 37.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using COROS’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **COROS**: Measured on the search terms “coros”, “coros apex”, “coros apex2”, “coros apex2 pro”, “coros bike computer”, “coros com”, “coros fitness tracker”, “coros near me”, “coros new zealand”, “coros nz”, “coros online”, “coros pace”, “coros pace 4”, “coros pace pro”, “coros pace2”, “coros smartwatch”, “coros vertix”, “coros vertix 2” and “coros watch”, summed into one figure. - **Garmin**: Measured on the search terms “garmin”, “garmin alpha”, “garmin alpha tracking collars”, “garmin com”, “garmin connect”, “garmin dog collar”, “garmin dog tracker”, “garmin fenix”, “garmin fenix 7”, “garmin fenix 8”, “garmin fitness tracker”, “garmin forerunner”, “garmin forerunner 255”, “garmin forerunner 265”, “garmin forerunner 55”, “garmin hr monitor”, “garmin inreach”, “garmin instinct”, “garmin instinct 2”, “garmin instinct 3”, “garmin near me”, “garmin new zealand”, “garmin nz”, “garmin online”, “garmin smartwatch”, “garmin venu”, “garmin venu 3”, “garmin venu 4”, “garmin vivoactive”, “garmin vivoactive 5” and “garmin watch”, summed into one figure. - [COROS profile](/demand/nz/brands/coros) - [Garmin profile](/demand/nz/brands/garmin) - [All smartwatch and fitness tracker brands in New Zealand](/demand/nz/categories/nz-smartwatch-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, COROS or Garmin? In August 2026, Garmin had more branded searches than COROS among smartwatch and fitness tracker brands in New Zealand. Garmin was estimated to have 69.3K branded searches compared to COROS’s 5K, and held a 37.1% Share of Search versus COROS’s 2.7%. ## Cite this page Brandwave. "COROS vs Garmin: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/coros-vs-garmin This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/coros-vs-garmin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.