---
title: "CoreTech vs The IT Department: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, CoreTech or The IT Department? Compare estimated monthly branded-search demand and Share of Search inside the Nelson IT support companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/coretech-vs-the-it-department"
publisher: "Brandwave"
---

# CoreTech vs The IT Department: Which is more popular by branded search in New Zealand?

Which is more popular in search, CoreTech or The IT Department? Compare estimated monthly branded-search demand and Share of Search inside the Nelson IT support companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CoreTech and The IT Department
- **Competitive set**: Nelson IT support companies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **CoreTech Share of Search**: 2.3%
- **The IT Department Share of Search**: 3.4%

## Which is more popular in search, CoreTech or The IT Department?

- In August 2026, The IT Department had more branded searches than CoreTech among nelson IT support companies in New Zealand. The IT Department was estimated to have 60 branded searches compared to CoreTech’s 40, and held a 3.4% Share of Search versus CoreTech’s 2.3%.
- The IT Department was ahead of CoreTech in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CoreTech’s estimated Share of Search among nelson IT support companies in New Zealand moved from 3% to 2.3%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 11 months ending August 2026, The IT Department’s estimated Share of Search among nelson IT support companies in New Zealand moved from 8.1% to 3.4%, and its estimated monthly branded searches moved from 80 to 60.

## How did search popularity change for New Zealand nelson IT support companies in August 2026?

- In August 2026, The IT Department lost estimated Share of Search among nelson IT support companies in New Zealand, from 4.7% to 3.4%.
- Estimated monthly branded searches for CoreTech in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

## Month by month

| Month | CoreTech estimated searches | CoreTech Share of Search | CoreTech rank | The IT Department estimated searches | The IT Department Share of Search | The IT Department rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 3% | 5 | 80 | 8.1% | 3 |
| Nov 2025 | 30 | 2.9% | 5 | 60 | 5.7% | 3 |
| Dec 2025 | 40 | 5.1% | 4 | 60 | 7.6% | 3 |
| Jan 2026 | 40 | 4.4% | 4 | 50 | 5.5% | 3 |
| Feb 2026 | 30 | 3% | 5 | 60 | 6% | 4 |
| Mar 2026 | 50 | 3.8% | 4 | 50 | 3.8% | 5 |
| Apr 2026 | 50 | 4.9% | 4 | 50 | 4.9% | 5 |
| May 2026 | 50 | 3.2% | 4 | 50 | 3.2% | 5 |
| Jun 2026 | 40 | 2.3% | 5 | 60 | 3.4% | 4 |
| Jul 2026 | 30 | 2.4% | 5 | 60 | 4.7% | 4 |
| Aug 2026 | 40 | 2.3% | 5 | 60 | 3.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CoreTech’s and The IT Department’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CoreTech**: Measured on the search terms “coretech”, “coretech it”, “coretech nz”, “coretech technology” and “cortech”, summed into one figure.
- **The IT Department**: Measured on the search terms “itd.nz” and “the it department”, summed into one figure.

- [CoreTech profile](/demand/nz/brands/coretech)
- [The IT Department profile](/demand/nz/brands/the-it-department)
- [All nelson IT support companies in New Zealand](/demand/nz/categories/nz-nelson-it-support-companies): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CoreTech or The IT Department?

In August 2026, The IT Department had more branded searches than CoreTech among nelson IT support companies in New Zealand. The IT Department was estimated to have 60 branded searches compared to CoreTech’s 40, and held a 3.4% Share of Search versus CoreTech’s 2.3%.

## Cite this page

Brandwave. "CoreTech vs The IT Department: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/coretech-vs-the-it-department

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/coretech-vs-the-it-department. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.