--- title: "Corelle vs Robert Gordon: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Corelle or Robert Gordon? Compare estimated monthly branded-search demand and Share of Search inside the Dinnerware and tableware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/corelle-vs-robert-gordon" publisher: "Brandwave" --- # Corelle vs Robert Gordon: Which is more popular by branded search in New Zealand? Which is more popular in search, Corelle or Robert Gordon? Compare estimated monthly branded-search demand and Share of Search inside the Dinnerware and tableware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Corelle and Robert Gordon - **Competitive set**: Dinnerware and tableware brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Corelle Share of Search**: 38.7% - **Robert Gordon Share of Search**: 7.7% ## Which is more popular in search, Corelle or Robert Gordon? - In August 2026, Corelle had more branded searches than Robert Gordon among dinnerware and tableware brands in New Zealand. Corelle was estimated to have 2K branded searches compared to Robert Gordon’s 400, and held a 38.7% Share of Search versus Robert Gordon’s 7.7%. - Corelle was ahead of Robert Gordon in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Corelle’s estimated Share of Search among dinnerware and tableware brands in New Zealand moved from 37.8% to 38.7%, and its estimated monthly branded searches moved from 2.2K to 2K. - Across the 11 months ending August 2026, Robert Gordon’s estimated Share of Search among dinnerware and tableware brands in New Zealand moved from 7.1% to 7.7%, and its estimated monthly branded searches moved from 410 to 400. ## How did search popularity change for New Zealand dinnerware and tableware brands in August 2026? - In August 2026, Robert Gordon gained estimated Share of Search among dinnerware and tableware brands in New Zealand, from 7.1% to 7.7%. - In August 2026, Corelle lost estimated Share of Search among dinnerware and tableware brands in New Zealand, from 40.7% to 38.7%. ## Month by month | Month | Corelle estimated searches | Corelle Share of Search | Corelle rank | Robert Gordon estimated searches | Robert Gordon Share of Search | Robert Gordon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2K | 37.8% | 1 | 410 | 7.1% | 4 | | Nov 2025 | 2.4K | 40.9% | 1 | 410 | 6.9% | 4 | | Dec 2025 | 2.5K | 38.9% | 1 | 500 | 7.8% | 4 | | Jan 2026 | 2.2K | 36.5% | 1 | 350 | 5.9% | 4 | | Feb 2026 | 1.8K | 40.3% | 1 | 280 | 6.1% | 4 | | Mar 2026 | 2.3K | 43.6% | 1 | 310 | 5.8% | 4 | | Apr 2026 | 2.3K | 41.4% | 1 | 340 | 6.1% | 4 | | May 2026 | 2.1K | 36.8% | 1 | 420 | 7.3% | 4 | | Jun 2026 | 3K | 45.7% | 1 | 340 | 5.2% | 4 | | Jul 2026 | 2.4K | 40.7% | 1 | 420 | 7.1% | 4 | | Aug 2026 | 2K | 38.7% | 1 | 400 | 7.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Corelle’s and Robert Gordon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Corelle**: Measured on the search terms “briscoes corelle”, “corelle”, “corelle bowls”, “corelle com”, “corelle crockery”, “corelle dinner plates”, “corelle dinner set”, “corelle dishes”, “corelle glassware”, “corelle mugs”, “corelle near me”, “corelle nz”, “corelle online”, “corelle plates”, “corelle set” and “corelle vitrelle dinnerware sets”, summed into one figure. - **Robert Gordon**: Measured on the search terms “robert gordon dinner set”, “robert gordon glassware”, “robert gordon mugs”, “robert gordon plates” and “robert gordon tableware”, summed into one figure. - [Corelle profile](/demand/nz/brands/corelle) - [Robert Gordon profile](/demand/nz/brands/robert-gordon) - [All dinnerware and tableware brands in New Zealand](/demand/nz/categories/nz-dinnerware-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Corelle or Robert Gordon? In August 2026, Corelle had more branded searches than Robert Gordon among dinnerware and tableware brands in New Zealand. Corelle was estimated to have 2K branded searches compared to Robert Gordon’s 400, and held a 38.7% Share of Search versus Robert Gordon’s 7.7%. ## Cite this page Brandwave. "Corelle vs Robert Gordon: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/corelle-vs-robert-gordon This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/corelle-vs-robert-gordon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.