--- title: "Corelle vs Denby: Which is searched more in New Zealand?" description: "Is Corelle or Denby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dinnerware and tableware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/corelle-vs-denby" publisher: "Brandwave" --- # Corelle vs Denby: Which is searched more in New Zealand? Is Corelle or Denby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dinnerware and tableware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Corelle and Denby - **Competitive set**: Dinnerware and tableware brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Corelle Share of Search**: 10% - **Denby Share of Search**: 1.4% ## Is Corelle or Denby more popular in search? - In September 2026, Corelle had more branded searches than Denby among dinnerware and tableware brands in New Zealand. Corelle had about 1,510 branded searches, while Denby had 210. Corelle made up 10% of all dinnerware and tableware brand searches we track, and Denby accounted for 1.4%. - Corelle was ahead of Denby in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Corelle’s share of searches among dinnerware and tableware brands in New Zealand moved from 11.6% to 10%, and its estimated monthly branded searches moved from 1.6K to 1.5K. - Across the 12 months ending September 2026, Denby’s share of searches among dinnerware and tableware brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 170 to 210. ## Top dinnerware and tableware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Denby was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Corelle was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Denby was listed before Corelle in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maxwell & Williams | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Denby | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Corelle | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Wedgwood | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Royal Doulton | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Le Creuset | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Robert Gordon | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Temuka Pottery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ecology | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dinnerware and tableware brands - Asked ChatGPT "Which dinnerware brand should I buy in New Zealand?": 1. Maxwell & Williams, 2. Denby, 3. Robert Gordon - Asked ChatGPT "What are the best dinnerware brands in New Zealand?": 1. Denby, 2. Corelle, 3. Maxwell & Williams, 4. Wedgwood, 5. Le Creuset - Asked ChatGPT "What's the best dinnerware brand in New Zealand for a dining table?": 1. Royal Doulton, 2. Wedgwood, 3. Denby, 4. Maxwell & Williams, 5. Corelle - Searched Google, AI Overview "best dinnerware brand": named none of the brands we track - Searched Google, AI Overview "dinner set brands": 1. Corelle, 2. Maxwell & Williams, 3. Royal Doulton, 4. Wedgwood, 5. Le Creuset, 6. Denby Not named in any answer: Temuka Pottery and Ecology. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dinnerware and tableware brands in September 2026? - In September 2026, Temuka Pottery overtook Corelle to rank 2nd among dinnerware and tableware brands in New Zealand, with 11.6% of the searches. - In September 2026, Corelle lost share of searches among dinnerware and tableware brands in New Zealand, from 10.6% to 10%. - Estimated monthly branded searches for Denby in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. ## Month by month | Month | Corelle estimated searches | Corelle Share of Search | Corelle rank | Denby estimated searches | Denby Share of Search | Denby rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 11.6% | 3 | 170 | 1.3% | 8 | | Nov 2025 | 1.8K | 10.1% | 3 | 140 | 0.81% | 9 | | Dec 2025 | 1.9K | 9.3% | 3 | 170 | 0.84% | 9 | | Jan 2026 | 1.7K | 10.4% | 3 | 170 | 1% | 9 | | Feb 2026 | 1.4K | 10.8% | 3 | 140 | 1.1% | 8 | | Mar 2026 | 1.8K | 12.3% | 2 | 260 | 1.7% | 8 | | Apr 2026 | 1.8K | 12.6% | 3 | 320 | 2.2% | 8 | | May 2026 | 1.6K | 10.3% | 3 | 170 | 1.1% | 9 | | Jun 2026 | 2.5K | 15.4% | 2 | 390 | 2.4% | 8 | | Jul 2026 | 1.9K | 11.8% | 2 | 210 | 1.3% | 8 | | Aug 2026 | 1.6K | 10.6% | 2 | 170 | 1.1% | 8 | | Sep 2026 | 1.5K | 10% | 3 | 210 | 1.4% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Corelle’s and Denby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Corelle**: Measured on the search terms “corelle”, “corelle bowls”, “corelle dinner plates”, “corelle dinner set”, “corelle dishes”, “corelle glassware”, “corelle mugs”, “corelle plates” and “corelle set”, summed into one figure. - **Denby**: Measured on the search term “denby”. - [Corelle profile](/demand/nz/brands/corelle) - [Denby profile](/demand/nz/brands/denby) - [All dinnerware and tableware brands in New Zealand](/demand/nz/categories/nz-dinnerware-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Corelle or Denby more popular in search? In September 2026, Corelle had more branded searches than Denby among dinnerware and tableware brands in New Zealand. Corelle had about 1,510 branded searches, while Denby had 210. Corelle made up 10% of all dinnerware and tableware brand searches we track, and Denby accounted for 1.4%. ## Cite this page Brandwave. "Corelle vs Denby: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/corelle-vs-denby This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/corelle-vs-denby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.