--- title: "Core Wellness vs @Pilates: Which is searched more in New Zealand?" description: "Is Core Wellness or @Pilates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/core-wellness-hamilton-vs-pilates" publisher: "Brandwave" --- # Core Wellness vs @Pilates: Which is searched more in New Zealand? Is Core Wellness or @Pilates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Core Wellness and @Pilates - **Competitive set**: Hamilton Pilates studios - **Market**: New Zealand - **Month measured**: Sep 2026 - **Core Wellness Share of Search**: 1.4% - **@Pilates Share of Search**: 27.4% ## Is Core Wellness or @Pilates more popular in search? - In September 2026, @Pilates had more branded searches than Core Wellness among Hamilton Pilates studios in New Zealand. @Pilates had about 400 branded searches, while Core Wellness had 20. @Pilates made up 27.4% of all Hamilton Pilates studio searches we track, and Core Wellness accounted for 1.4%. - @Pilates was ahead of Core Wellness in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Core Wellness’ share of searches among Hamilton Pilates studios in New Zealand moved from 0.57% to 1.4%, and its estimated monthly branded searches moved from 10 to 20. - Across the 12 months ending September 2026, @Pilates’ share of searches among Hamilton Pilates studios in New Zealand moved from 27.8% to 27.4%, and its estimated monthly branded searches moved from 490 to 400. ## Top Hamilton Pilates studios in ChatGPT and Google AI Overviews In three ChatGPT questions, @Pilates appeared in all three answers. Core Wellness was mentioned in two out of three: in two of the three ChatGPT answers. @Pilates was listed before Core Wellness in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | @Pilates | 1st | 3 of 3 | 3 of 3 | | Lifted Pilates | 2nd | 3 of 3 | 3 of 3 | | Reform Fitness | 3rd | 3 of 3 | 3 of 3 | | KX Pilates | 4th | 2 of 3 | 2 of 3 | | Core Wellness | 5th | 2 of 3 | 2 of 3 | | Body Reform Pilates | 6th | 1 of 3 | 1 of 3 | ## Every AI answer about Hamilton Pilates studios - Asked ChatGPT "Which Pilates studio should I join in Hamilton, New Zealand?": 1. @Pilates, 2. Lifted Pilates, 3. Reform Fitness, 4. Core Wellness - Asked ChatGPT "What are the best Pilates studios in Hamilton, New Zealand?": 1. @Pilates, 2. Lifted Pilates, 3. Reform Fitness, 4. KX Pilates, 5. Core Wellness - Asked ChatGPT "What's the best Pilates studio in Hamilton, New Zealand for reformer classes?": 1. @Pilates, 2. Reform Fitness, 3. Lifted Pilates, 4. Body Reform Pilates, 5. KX Pilates Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton Pilates studios in September 2026? - In September 2026, @Pilates lost share of searches among Hamilton Pilates studios in New Zealand, from 30.2% to 27.4%. - Estimated monthly branded searches for Core Wellness in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026. ## Month by month | Month | Core Wellness estimated searches | Core Wellness Share of Search | Core Wellness rank | @Pilates estimated searches | @Pilates Share of Search | @Pilates rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.57% | 6 | 490 | 27.8% | 2 | | Nov 2025 | 30 | 1.9% | 6 | 400 | 25.2% | 2 | | Dec 2025 | 40 | 3.6% | 6 | 320 | 28.6% | 2 | | Jan 2026 | 20 | 1.2% | 6 | 480 | 27.9% | 2 | | Feb 2026 | 10 | 0.61% | 6 | 400 | 24.4% | 2 | | Mar 2026 | 20 | 1.1% | 6 | 490 | 25.8% | 2 | | Apr 2026 | 10 | 0.58% | 6 | 400 | 23.3% | 2 | | May 2026 | 30 | 1.8% | 6 | 400 | 24.4% | 2 | | Jun 2026 | 20 | 1.3% | 6 | 400 | 26.8% | 2 | | Jul 2026 | 20 | 1.4% | 6 | 400 | 28% | 2 | | Aug 2026 | 20 | 1.3% | 6 | 480 | 30.2% | 2 | | Sep 2026 | 20 | 1.4% | 6 | 400 | 27.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Core Wellness’ and @Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Core Wellness**: Measured on the search term “core wellness hamilton”. - **@Pilates**: Measured on the search terms “atpilates” and “pilates”, summed into one figure. - [Core Wellness profile](/demand/nz/brands/core-wellness-hamilton) - [@Pilates profile](/demand/nz/brands/pilates) - [All Hamilton Pilates studios in New Zealand](/demand/nz/locations/hamilton/pilates-studios): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Core Wellness or @Pilates more popular in search? In September 2026, @Pilates had more branded searches than Core Wellness among Hamilton Pilates studios in New Zealand. @Pilates had about 400 branded searches, while Core Wellness had 20. @Pilates made up 27.4% of all Hamilton Pilates studio searches we track, and Core Wellness accounted for 1.4%. ## Cite this page Brandwave. "Core Wellness vs @Pilates: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/core-wellness-hamilton-vs-pilates This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/core-wellness-hamilton-vs-pilates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.