---
title: "Core Collective vs Reform Fitness: Which is searched more in New Zealand?"
description: "Is Core Collective or Reform Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/core-collective-nz-vs-reform-fitness"
publisher: "Brandwave"
---

# Core Collective vs Reform Fitness: Which is searched more in New Zealand?

Is Core Collective or Reform Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Core Collective and Reform Fitness
- **Competitive set**: Auckland Pilates studios
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Core Collective Share of Search**: 0.35%
- **Reform Fitness Share of Search**: 73.7%

## Is Core Collective or Reform Fitness more popular in search?

- In September 2026, Reform Fitness had more branded searches than Core Collective among Auckland Pilates studios in New Zealand. Reform Fitness had about 10,600 branded searches, while Core Collective had 50. Reform Fitness made up 73.7% of all Auckland Pilates studio searches we track, and Core Collective accounted for 0.35%.
- Reform Fitness was ahead of Core Collective in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Core Collective’s share of searches among Auckland Pilates studios in New Zealand moved from 0.42% to 0.35%, and its estimated monthly branded searches moved from 70 to 50.
- Across the 12 months ending September 2026, Reform Fitness’ share of searches among Auckland Pilates studios in New Zealand moved from 80.9% to 73.7%, and its estimated monthly branded searches moved from 13.5K to 10.6K.

## Top Auckland Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, Core Collective appeared in all three answers. Reform Fitness was mentioned in two out of three: in two of the three ChatGPT answers. Core Collective was listed before Reform Fitness in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Core Collective | 1st | 3 of 3 | 3 of 3 |
| Reform Fitness | 2nd | 2 of 3 | 2 of 3 |
| Studio Soléa | 3rd | 2 of 3 | 2 of 3 |
| Studio Pilates International | 4th | 2 of 3 | 2 of 3 |
| SO Fitness | 5th | 1 of 3 | 1 of 3 |
| Unity Studios | 5th | 2 of 3 | 2 of 3 |
| Sala | 7th | 2 of 3 | 2 of 3 |
| Aligne Studio | Not ranked | 0 of 3 | 0 of 3 |
| Always Pilates | Not ranked | 0 of 3 | 0 of 3 |
| KX Pilates | Not ranked | 0 of 3 | 0 of 3 |
| Peak Pilates & Physiotherapy | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about Auckland Pilates studios

- Asked ChatGPT "Which Pilates studio should I join in Auckland, New Zealand?": 1. Core Collective, 2. Reform Fitness, 3. Studio Soléa, 4. Unity Studios, 5. Sala
- Asked ChatGPT "What are the best Pilates studios in Auckland, New Zealand?": 1. Core Collective, 2. SO Fitness, 3. Studio Pilates International, 4. Unity Studios, 5. Sala
- Asked ChatGPT "What's the best Pilates studio in Auckland, New Zealand for a reformer class?": 1. Core Collective, 2. Reform Fitness, 3. Studio Soléa, 4. Studio Pilates International

Not named in any answer: Aligne Studio, Always Pilates, KX Pilates and Peak Pilates & Physiotherapy.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand Auckland Pilates studios in September 2026?

- In September 2026, Reform Fitness gained share of searches among Auckland Pilates studios in New Zealand, from 73% to 73.7%.
- Estimated monthly branded searches for Core Collective in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

## Month by month

| Month | Core Collective estimated searches | Core Collective Share of Search | Core Collective rank | Reform Fitness estimated searches | Reform Fitness Share of Search | Reform Fitness rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | 0.42% | 8 | 13.5K | 80.9% | 1 |
| Nov 2025 | 50 | 0.31% | 8 | 13K | 81% | 1 |
| Dec 2025 | 60 | 0.48% | 7 | 10.2K | 80.7% | 1 |
| Jan 2026 | 100 | 0.57% | 7 | 14K | 79.6% | 1 |
| Feb 2026 | 80 | 0.51% | 7 | 11.6K | 74.7% | 1 |
| Mar 2026 | 70 | 0.41% | 9 | 13K | 76.3% | 1 |
| Apr 2026 | 50 | 0.32% | 10 | 11.5K | 73.7% | 1 |
| May 2026 | 60 | 0.37% | 11 | 11.1K | 67.9% | 1 |
| Jun 2026 | 50 | 0.32% | 11 | 11.2K | 71.5% | 1 |
| Jul 2026 | 50 | 0.35% | 10 | 10.2K | 71.7% | 1 |
| Aug 2026 | 80 | 0.54% | 10 | 10.8K | 73% | 1 |
| Sep 2026 | 50 | 0.35% | 10 | 10.6K | 73.7% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Core Collective’s and Reform Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Core Collective**: Measured on the search terms “core collective auckland” and “core collective pilates”, summed into one figure.
- **Reform Fitness**: Measured on the search terms “reform birkenhead”, “reform cambridge”, “reform commercial bay”, “reform dunedin”, “reform ferrymead”, “reform fitness”, “reform fitness albany”, “reform fitness hobsonville”, “reform fitness karaka”, “reform fitness onehunga”, “reform fitness ormiston”, “reform fitness parnell”, “reform fitness prebbleton”, “reform fitness silverdale”, “reform fitness takapuna”, “reform newmarket”, “reform onehunga”, “reform petone”, “reform pilates”, “reform queenstown”, “reform rotorua”, “reform victoria park”, “reform wanaka” and “reformfitness”, summed into one figure.

- [Core Collective profile](/demand/nz/brands/core-collective-nz)
- [Reform Fitness profile](/demand/nz/brands/reform-fitness)
- [All Auckland Pilates studios in New Zealand](/demand/nz/locations/auckland/pilates-studios): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Core Collective or Reform Fitness more popular in search?

In September 2026, Reform Fitness had more branded searches than Core Collective among Auckland Pilates studios in New Zealand. Reform Fitness had about 10,600 branded searches, while Core Collective had 50. Reform Fitness made up 73.7% of all Auckland Pilates studio searches we track, and Core Collective accounted for 0.35%.

## Cite this page

Brandwave. "Core Collective vs Reform Fitness: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/core-collective-nz-vs-reform-fitness

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/core-collective-nz-vs-reform-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.