--- title: "Copic vs Pentel: Which is searched more in New Zealand?" description: "Is Copic or Pentel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/copic-vs-pentel" publisher: "Brandwave" --- # Copic vs Pentel: Which is searched more in New Zealand? Is Copic or Pentel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Copic and Pentel - **Competitive set**: Art supply brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Copic Share of Search**: 5.7% - **Pentel Share of Search**: 7.4% ## Is Copic or Pentel more popular in search? - In September 2026, Pentel had more branded searches than Copic among art supply brands in New Zealand. Pentel had about 740 branded searches, while Copic had 570. Pentel made up 7.4% of all art supply brand searches we track, and Copic accounted for 5.7%. - The lead changed hands 4 times in the 12 months ending September 2026: Copic took it in November 2025, Pentel took it in January 2026, Copic took it in April 2026, Pentel took it in May 2026. - Across the 12 months ending September 2026, Copic’s share of searches among art supply brands in New Zealand moved from 8% to 5.7%, and its estimated monthly branded searches moved from 640 to 570. - Across the 12 months ending September 2026, Pentel’s share of searches among art supply brands in New Zealand moved from 9.1% to 7.4%, and its estimated monthly branded searches moved from 730 to 740. ## Top art supply brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Copic was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Pentel did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mont Marte | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Winsor & Newton | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Faber-Castell | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Posca | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Derwent | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Liquitex | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Crayola | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Copic | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Pentel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prismacolor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about art supply brands - Asked ChatGPT "Which art supply brand should I buy in New Zealand?": 1. Mont Marte, 2. Winsor & Newton, 3. Derwent, 4. Liquitex, 5. Faber-Castell - Asked ChatGPT "What are the best art supply brands in New Zealand?": 1. Winsor & Newton, 2. Faber-Castell, 3. Liquitex, 4. Derwent, 5. Mont Marte - Asked ChatGPT "What's the best art supply brand in New Zealand for painting and drawing?": 1. Mont Marte, 2. Derwent, 3. Liquitex, 4. Faber-Castell, 5. Winsor & Newton - Searched Google, AI Overview "art supplies nz": 1. Mont Marte, 2. Posca, 3. Crayola, 4. Winsor & Newton, 5. Liquitex - Searched Google, AI Overview "drawing supplies nz": 1. Posca, 2. Faber-Castell, 3. Copic Not named in any answer: Pentel and Prismacolor. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand art supply brands in September 2026? - In September 2026, Prismacolor overtook Copic to rank 5th among art supply brands in New Zealand, with 6.7% of the searches. - In September 2026, Pentel lost share of searches among art supply brands in New Zealand, from 9.2% to 7.4%. - In September 2026, Copic lost share of searches among art supply brands in New Zealand, from 6.4% to 5.7%. ## Month by month | Month | Copic estimated searches | Copic Share of Search | Copic rank | Pentel estimated searches | Pentel Share of Search | Pentel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 640 | 8% | 5 | 730 | 9.1% | 4 | | Nov 2025 | 700 | 7% | 4 | 660 | 6.6% | 5 | | Dec 2025 | 700 | 6.5% | 4 | 500 | 4.6% | 6 | | Jan 2026 | 580 | 6.9% | 6 | 680 | 8.1% | 4 | | Feb 2026 | 520 | 6.8% | 6 | 580 | 7.6% | 4 | | Mar 2026 | 770 | 8% | 5 | 800 | 8.3% | 4 | | Apr 2026 | 920 | 8.7% | 4 | 710 | 6.7% | 5 | | May 2026 | 840 | 7.4% | 5 | 890 | 7.8% | 4 | | Jun 2026 | 780 | 7.3% | 5 | 920 | 8.6% | 4 | | Jul 2026 | 690 | 6.6% | 6 | 930 | 8.9% | 4 | | Aug 2026 | 670 | 6.4% | 5 | 960 | 9.2% | 4 | | Sep 2026 | 570 | 5.7% | 6 | 740 | 7.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Copic’s and Pentel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Copic**: Measured on the search terms “copic”, “copic alcohol markers”, “copic art supplies”, “copic jp”, “copic markers”, “copic paint”, “copic pencils” and “copic pens set”, summed into one figure. - **Pentel**: Measured on the search terms “pentel”, “pentel brush pen”, “pentel energel”, “pentel energel 0.5”, “pentel energel 0.7”, “pentel energel 0.7 refills”, “pentel energel liquid gel ink”, “pentel energel liquid gel ink 0.5”, “pentel energel liquid gel ink 0.7”, “pentel energel pens”, “pentel energel pens 0.7”, “pentel energel refill”, “pentel energel rtx”, “pentel graphgear 1000”, “pentel graphgear 500”, “pentel liquid gel ink” and “pentel pens”, summed into one figure. - [Copic profile](/demand/nz/brands/copic) - [Pentel profile](/demand/nz/brands/pentel) - [All art supply brands in New Zealand](/demand/nz/categories/nz-art-supply-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Copic or Pentel more popular in search? In September 2026, Pentel had more branded searches than Copic among art supply brands in New Zealand. Pentel had about 740 branded searches, while Copic had 570. Pentel made up 7.4% of all art supply brand searches we track, and Copic accounted for 5.7%. ## Cite this page Brandwave. "Copic vs Pentel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/copic-vs-pentel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/copic-vs-pentel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.