---
title: "Copic vs Derwent: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Copic or Derwent? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/copic-vs-derwent"
publisher: "Brandwave"
---

# Copic vs Derwent: Which is more popular by branded search in New Zealand?

Which is more popular in search, Copic or Derwent? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Copic and Derwent
- **Competitive set**: Art supply brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Copic Share of Search**: 9.9%
- **Derwent Share of Search**: 4.2%

## Which is more popular in search, Copic or Derwent?

- In August 2026, Copic had more branded searches than Derwent among art supply brands in New Zealand. Copic was estimated to have 870 branded searches compared to Derwent’s 370, and held a 9.9% Share of Search versus Derwent’s 4.2%.
- Copic was ahead of Derwent in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Copic’s estimated Share of Search among art supply brands in New Zealand moved from 11.9% to 9.9%, and its estimated monthly branded searches moved from 750 to 870.
- Across the 11 months ending August 2026, Derwent’s estimated Share of Search among art supply brands in New Zealand moved from 7% to 4.2%, and its estimated monthly branded searches moved from 440 to 370.

## How did search popularity change for New Zealand art supply brands in August 2026?

- In August 2026, Copic gained estimated Share of Search among art supply brands in New Zealand, from 9.1% to 9.9%.
- In August 2026, Derwent gained estimated Share of Search among art supply brands in New Zealand, from 3.4% to 4.2%.

## Month by month

| Month | Copic estimated searches | Copic Share of Search | Copic rank | Derwent estimated searches | Derwent Share of Search | Derwent rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 750 | 11.9% | 3 | 440 | 7% | 5 |
| Nov 2025 | 760 | 9.7% | 4 | 340 | 4.3% | 5 |
| Dec 2025 | 770 | 9.1% | 3 | 300 | 3.6% | 5 |
| Jan 2026 | 670 | 9.9% | 4 | 340 | 5% | 5 |
| Feb 2026 | 610 | 9.3% | 4 | 340 | 5.2% | 5 |
| Mar 2026 | 870 | 11.8% | 3 | 360 | 4.9% | 5 |
| Apr 2026 | 1K | 12.9% | 3 | 330 | 4.2% | 5 |
| May 2026 | 1K | 11.7% | 4 | 290 | 3.3% | 5 |
| Jun 2026 | 970 | 10% | 4 | 300 | 3.1% | 5 |
| Jul 2026 | 850 | 9.1% | 4 | 320 | 3.4% | 5 |
| Aug 2026 | 870 | 9.9% | 4 | 370 | 4.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Copic’s and Derwent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Copic**: Measured on the search terms “copic”, “copic alcohol markers”, “copic art supplies”, “copic jp”, “copic markers”, “copic near me”, “copic nz”, “copic paint”, “copic pencils”, “copic pens set”, “marker copic ciao” and “marker copic sketch”, summed into one figure.
- **Derwent**: Measured on the search terms “derwent”, “derwent art supplies”, “derwent drawing pencils”, “derwent drawing pencils 72”, “derwent inktense pencils”, “derwent markers”, “derwent paint”, “derwent pastel pencils” and “derwent pencils”, summed into one figure.

- [Copic profile](/demand/nz/brands/copic)
- [Derwent profile](/demand/nz/brands/derwent)
- [All art supply brands in New Zealand](/demand/nz/categories/nz-art-supply-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Copic or Derwent?

In August 2026, Copic had more branded searches than Derwent among art supply brands in New Zealand. Copic was estimated to have 870 branded searches compared to Derwent’s 370, and held a 9.9% Share of Search versus Derwent’s 4.2%.

## Cite this page

Brandwave. "Copic vs Derwent: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/copic-vs-derwent

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/copic-vs-derwent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.