---
title: "Cooper Savage vs WK Strawbridge: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Cooper Savage or WK Strawbridge? Compare estimated monthly branded-search demand and Share of Search inside the Nelson accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/cooper-savage-vs-wk-strawbridge"
publisher: "Brandwave"
---

# Cooper Savage vs WK Strawbridge: Which is more popular by branded search in New Zealand?

Which is more popular in search, Cooper Savage or WK Strawbridge? Compare estimated monthly branded-search demand and Share of Search inside the Nelson accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cooper Savage and WK Strawbridge
- **Competitive set**: Nelson accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Cooper Savage Share of Search**: 2.3%
- **WK Strawbridge Share of Search**: 20.5%

## Which is more popular in search, Cooper Savage or WK Strawbridge?

- In August 2026, WK Strawbridge had more branded searches than Cooper Savage among nelson accounting firms in New Zealand. WK Strawbridge was estimated to have 90 branded searches compared to Cooper Savage’s 10, and held a 20.5% Share of Search versus Cooper Savage’s 2.3%.
- WK Strawbridge was ahead of Cooper Savage in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cooper Savage’s estimated Share of Search among nelson accounting firms in New Zealand moved from 3.2% to 2.3%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 11 months ending August 2026, WK Strawbridge’s estimated Share of Search among nelson accounting firms in New Zealand moved from 17.7% to 20.5%, and its estimated monthly branded searches moved from 110 to 90.

## How did search popularity change for New Zealand nelson accounting firms in August 2026?

- In August 2026, WK Strawbridge gained estimated Share of Search among nelson accounting firms in New Zealand, from 16.7% to 20.5%.
- Estimated monthly branded searches for Cooper Savage in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

## Month by month

| Month | Cooper Savage estimated searches | Cooper Savage Share of Search | Cooper Savage rank | WK Strawbridge estimated searches | WK Strawbridge Share of Search | WK Strawbridge rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 3.2% | 5 | 110 | 17.7% | 3 |
| Nov 2025 | 10 | 2.4% | 5 | 90 | 22% | 3 |
| Dec 2025 | 10 | 3.2% | 5 | 70 | 22.6% | 3 |
| Jan 2026 | 10 | 3% | 5 | 90 | 27.3% | 3 |
| Feb 2026 | 10 | 2.3% | 5 | 120 | 27.9% | 2 |
| Mar 2026 | 10 | 1.8% | 5 | 130 | 23.2% | 3 |
| Apr 2026 | 10 | 2.3% | 5 | 100 | 23.3% | 3 |
| May 2026 | 10 | 2.2% | 5 | 90 | 20% | 3 |
| Jun 2026 | 10 | 1.9% | 5 | 150 | 27.8% | 3 |
| Jul 2026 | 10 | 2.4% | 5 | 70 | 16.7% | 3 |
| Aug 2026 | 10 | 2.3% | 5 | 90 | 20.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cooper Savage’s and WK Strawbridge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cooper Savage**: Measured on the search term “cooper savage”.
- **WK Strawbridge**: Measured on the search terms “strawbridge accountants”, “wk strawbridge” and “wk strawbridge nelson”, summed into one figure.

- [Cooper Savage profile](/demand/nz/brands/cooper-savage)
- [WK Strawbridge profile](/demand/nz/brands/wk-strawbridge)
- [All nelson accounting firms in New Zealand](/demand/nz/categories/nz-nelson-accounting-firms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cooper Savage or WK Strawbridge?

In August 2026, WK Strawbridge had more branded searches than Cooper Savage among nelson accounting firms in New Zealand. WK Strawbridge was estimated to have 90 branded searches compared to Cooper Savage’s 10, and held a 20.5% Share of Search versus Cooper Savage’s 2.3%.

## Cite this page

Brandwave. "Cooper Savage vs WK Strawbridge: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cooper-savage-vs-wk-strawbridge

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cooper-savage-vs-wk-strawbridge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.