--- title: "Coombe Smith vs Hayward & Co: Which is searched more in New Zealand?" description: "Is Coombe Smith or Hayward & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/coombe-smith-vs-hayward-co" publisher: "Brandwave" --- # Coombe Smith vs Hayward & Co: Which is searched more in New Zealand? Is Coombe Smith or Hayward & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coombe Smith and Hayward & Co - **Competitive set**: Hamilton accounting firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Coombe Smith Share of Search**: 2.4% - **Hayward & Co Share of Search**: 4.8% ## Is Coombe Smith or Hayward & Co more popular in search? - In September 2026, Hayward & Co had more branded searches than Coombe Smith among Hamilton accounting firms in New Zealand. Hayward & Co had about 20 branded searches, while Coombe Smith had 10. Hayward & Co made up 4.8% of all Hamilton accounting firm searches we track, and Coombe Smith accounted for 2.4%. - Hayward & Co was ahead of Coombe Smith in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Coombe Smith’s share of searches among Hamilton accounting firms in New Zealand moved from 2.2% to 2.4%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Hayward & Co’s share of searches among Hamilton accounting firms in New Zealand moved from 4.4% to 4.8%, and its estimated monthly branded searches held steady at 20. ## Top Hamilton accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Coombe Smith was mentioned in two out of three: in two of the three ChatGPT answers. Hayward & Co did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Maisey Harris & Co | 1st | 3 of 3 | 3 of 3 | | SBA | 2nd | 3 of 3 | 3 of 3 | | Slater Chartered Accountants | 3rd | 3 of 3 | 3 of 3 | | Coombe Smith | 4th | 2 of 3 | 2 of 3 | | Auctus | 5th | 1 of 3 | 1 of 3 | | PKF | 6th | 2 of 3 | 2 of 3 | | Hayward & Co | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hamilton accounting firms - Asked ChatGPT "Which accounting firm should I hire in Hamilton, New Zealand?": 1. Maisey Harris & Co, 2. SBA, 3. Slater Chartered Accountants, 4. Coombe Smith, 5. PKF - Asked ChatGPT "What are the best accounting firms in Hamilton, New Zealand?": 1. Maisey Harris & Co, 2. Auctus, 3. SBA, 4. Coombe Smith, 5. Slater Chartered Accountants, 6. PKF - Asked ChatGPT "What's the best accounting firm in Hamilton, New Zealand for a small business?": 1. Maisey Harris & Co, 2. SBA, 3. Slater Chartered Accountants Not named in any answer: Hayward & Co. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton accounting firms in September 2026? - In September 2026, Coombe Smith overtook Slater Chartered Accountants to rank 6th among Hamilton accounting firms in New Zealand, with 2.4% of the searches. - In September 2026, Hayward & Co lost share of searches among Hamilton accounting firms in New Zealand, from 5.5% to 4.8%. ## Month by month | Month | Coombe Smith estimated searches | Coombe Smith Share of Search | Coombe Smith rank | Hayward & Co estimated searches | Hayward & Co Share of Search | Hayward & Co rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 2.2% | 6 | 20 | 4.4% | 5 | | Nov 2025 | 0 | 0% | 7 | 20 | 4.9% | 5 | | Dec 2025 | 0 | 0% | 7 | 10 | 3.6% | 5 | | Jan 2026 | 10 | 2.9% | 6 | 20 | 5.9% | 5 | | Feb 2026 | 10 | 2.3% | 6 | 20 | 4.7% | 5 | | Mar 2026 | 10 | 1.6% | 7 | 20 | 3.3% | 5 | | Apr 2026 | 10 | 2% | 6 | 20 | 4.1% | 5 | | May 2026 | 10 | 2.2% | 7 | 20 | 4.3% | 6 | | Jun 2026 | 10 | 2.2% | 5 | 10 | 2.2% | 6 | | Jul 2026 | 10 | 2.5% | 5 | 10 | 2.5% | 6 | | Aug 2026 | 10 | 1.8% | 7 | 30 | 5.5% | 5 | | Sep 2026 | 10 | 2.4% | 6 | 20 | 4.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Coombe Smith’s and Hayward & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coombe Smith**: Measured on the search term “coombe smith”. - **Hayward & Co**: Measured on the search terms “hayward & co” and “hayward and co”, summed into one figure. - [Coombe Smith profile](/demand/nz/brands/coombe-smith) - [Hayward & Co profile](/demand/nz/brands/hayward-co) - [All Hamilton accounting firms in New Zealand](/demand/nz/locations/hamilton/accounting-firms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Coombe Smith or Hayward & Co more popular in search? In September 2026, Hayward & Co had more branded searches than Coombe Smith among Hamilton accounting firms in New Zealand. Hayward & Co had about 20 branded searches, while Coombe Smith had 10. Hayward & Co made up 4.8% of all Hamilton accounting firm searches we track, and Coombe Smith accounted for 2.4%. ## Cite this page Brandwave. "Coombe Smith vs Hayward & Co: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/coombe-smith-vs-hayward-co This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/coombe-smith-vs-hayward-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.