---
title: "Cool Awnings vs Stratco: Which is searched more in New Zealand?"
description: "Is Cool Awnings or Stratco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Awnings brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/cool-awnings-vs-stratco"
publisher: "Brandwave"
---

# Cool Awnings vs Stratco: Which is searched more in New Zealand?

Is Cool Awnings or Stratco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Awnings brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cool Awnings and Stratco
- **Competitive set**: Awnings brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Cool Awnings Share of Search**: 30%
- **Stratco Share of Search**: 45%

## Is Cool Awnings or Stratco more popular in search?

- In September 2026, Stratco had more branded searches than Cool Awnings among awnings brands in New Zealand. Stratco had about 720 branded searches, while Cool Awnings had 480. Stratco made up 45% of all awnings brand searches we track, and Cool Awnings accounted for 30%.
- Stratco was ahead of Cool Awnings in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cool Awnings’ share of searches among awnings brands in New Zealand moved from 25.9% to 30%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 12 months ending September 2026, Stratco’s share of searches among awnings brands in New Zealand moved from 57% to 45%, and its estimated monthly branded searches moved from 1.3K to 720.

## Top awnings brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cool Awnings was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stratco did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Cool Awnings | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Awnings Direct | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Llaza | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Stratco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Luxaflex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sunbrella | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about awnings brands

- Asked ChatGPT "Which awning brand should I buy in New Zealand?": 1. Cool Awnings, 2. Awnings Direct
- Asked ChatGPT "What are the best awning brands in New Zealand?": 1. Cool Awnings, 2. Awnings Direct, 3. Llaza
- Asked ChatGPT "What's the best awning brand in New Zealand for outdoor shade?": 1. Cool Awnings, 2. Llaza
- Searched Google, AI Overview "awnings nz": 1. Cool Awnings
- Searched Google, AI Overview "window awnings nz": named none of the brands we track

Not named in any answer: Stratco, Luxaflex and Sunbrella.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand awnings brands in September 2026?

- In September 2026, Stratco lost share of searches among awnings brands in New Zealand, from 45.6% to 45%.
- Estimated monthly branded searches for Cool Awnings in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

## Month by month

| Month | Cool Awnings estimated searches | Cool Awnings Share of Search | Cool Awnings rank | Stratco estimated searches | Stratco Share of Search | Stratco rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 590 | 25.9% | 2 | 1.3K | 57% | 1 |
| Nov 2025 | 590 | 27.3% | 2 | 1K | 46.3% | 1 |
| Dec 2025 | 480 | 26.8% | 2 | 880 | 49.2% | 1 |
| Jan 2026 | 480 | 26.8% | 2 | 880 | 49.2% | 1 |
| Feb 2026 | 480 | 27.4% | 2 | 880 | 50.3% | 1 |
| Mar 2026 | 480 | 28.1% | 2 | 880 | 51.5% | 1 |
| Apr 2026 | 320 | 20.6% | 2 | 880 | 56.8% | 1 |
| May 2026 | 390 | 26.2% | 2 | 720 | 48.3% | 1 |
| Jun 2026 | 390 | 26.5% | 2 | 720 | 49% | 1 |
| Jul 2026 | 320 | 23.5% | 2 | 720 | 52.9% | 1 |
| Aug 2026 | 480 | 30.4% | 2 | 720 | 45.6% | 1 |
| Sep 2026 | 480 | 30% | 2 | 720 | 45% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Cool Awnings’ and Stratco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cool Awnings**: Measured on the search term “cool awnings”.
- **Stratco**: Measured on the search term “stratco”.

- [Cool Awnings profile](/demand/nz/brands/cool-awnings)
- [Stratco profile](/demand/nz/brands/stratco)
- [All awnings brands in New Zealand](/demand/nz/categories/nz-awnings-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Cool Awnings or Stratco more popular in search?

In September 2026, Stratco had more branded searches than Cool Awnings among awnings brands in New Zealand. Stratco had about 720 branded searches, while Cool Awnings had 480. Stratco made up 45% of all awnings brand searches we track, and Cool Awnings accounted for 30%.

## Cite this page

Brandwave. "Cool Awnings vs Stratco: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cool-awnings-vs-stratco

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cool-awnings-vs-stratco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
