--- title: "Cookie Time vs Kea Cookies: Which is more popular in New Zealand?" description: "Is Cookie Time or Kea Cookies more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Biscuit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cookie-time-vs-kea-cookies" publisher: "Brandwave" --- # Cookie Time vs Kea Cookies: Which is more popular in New Zealand? Is Cookie Time or Kea Cookies more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Biscuit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cookie Time and Kea Cookies - **Competitive set**: Biscuit brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cookie Time Share of Search**: 38.4% - **Kea Cookies Share of Search**: 1.3% ## Is Cookie Time or Kea Cookies more popular in search? - In September 2026, Cookie Time had more branded searches than Kea Cookies among biscuit brands in New Zealand. Cookie Time had about 14,400 branded searches, while Kea Cookies had 480. Cookie Time made up 38.4% of all biscuit brand searches we track, and Kea Cookies accounted for 1.3%. - Cookie Time was ahead of Kea Cookies in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, Cookie Time’s share of searches among biscuit brands in New Zealand moved from 58.5% to 38.4%, and its estimated monthly branded searches moved from 27.7K to 14.4K. - Across the 11 months ending September 2026, Kea Cookies’ share of searches among biscuit brands in New Zealand moved from 0.82% to 1.3%, and its estimated monthly branded searches moved from 390 to 480. ## Top biscuit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cookie Time was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kea Cookies was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Cookie Time was listed before Kea Cookies in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Griffin's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Arnott's | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cookie Time | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Mrs Higgins | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Molly Woppy | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Kea Cookies | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Huntley & Palmers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oreo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about biscuit brands - Asked ChatGPT "Which biscuit brand should I buy in New Zealand?": 1. Griffin's, 2. Arnott's - Asked ChatGPT "What are the best biscuit brands in New Zealand?": 1. Griffin's, 2. Arnott's, 3. Cookie Time, 4. Mrs Higgins - Asked ChatGPT "What's the best biscuit brand in New Zealand for everyday snacking?": 1. Griffin's, 2. Arnott's - Searched Google, AI Overview "biscuit brands nz": 1. Griffin's, 2. Cookie Time, 3. Arnott's, 4. Mrs Higgins, 5. Molly Woppy, 6. Kea Cookies - Searched Google, AI Overview "cookie brands nz": 1. Cookie Time, 2. Griffin's, 3. Molly Woppy, 4. Mrs Higgins, 5. Kea Cookies Not named in any answer: Huntley & Palmers and Oreo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand biscuit brands in September 2026? - In September 2026, Cookie Time gained share of searches among biscuit brands in New Zealand, from 34.2% to 38.4%. - Estimated monthly branded searches for Kea Cookies in New Zealand rose 23.1% over 11 measured months, from 390 to 480 in September 2026. ## How has branded search for Cookie Time and Kea Cookies changed in New Zealand over the last 12 months? | Month | Cookie Time estimated searches | Cookie Time Share of Search | Cookie Time rank | Kea Cookies estimated searches | Kea Cookies Share of Search | Kea Cookies rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 27.7K | 58.5% | 1 | 390 | 0.82% | 7 | | Dec 2025 | 22.7K | 52.9% | 1 | 390 | 0.91% | 7 | | Jan 2026 | 11.8K | 38.6% | 1 | 390 | 1.3% | 7 | | Feb 2026 | 11.3K | 36.5% | 1 | 390 | 1.3% | 7 | | Mar 2026 | 11.8K | 32.6% | 1 | 390 | 1.1% | 7 | | Apr 2026 | 11.2K | 35.5% | 1 | 390 | 1.2% | 7 | | May 2026 | 11.5K | 31.7% | 1 | 590 | 1.6% | 7 | | Jun 2026 | 11.7K | 31.3% | 1 | 480 | 1.3% | 7 | | Jul 2026 | 14.2K | 39.8% | 1 | 480 | 1.3% | 7 | | Aug 2026 | 14.2K | 34.2% | 1 | 480 | 1.2% | 7 | | Sep 2026 | 14.4K | 38.4% | 1 | 480 | 1.3% | 7 | | Oct 2026 | — | — | — | — | — | — | ## How are Cookie Time’s and Kea Cookies’ branded searches counted? Brandwave collects information about searches that people make online using Cookie Time’s and Kea Cookies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cookie Time**: Measured on the search terms “christmas cookie time”, “cookie time”, “cookie time bakery”, “cookie time biscuits”, “cookie time brownie”, “cookie time cookies”, “cookie time monster”, “cookietime” and “cookietime cookies”, summed into one figure. - **Kea Cookies**: Measured on the search term “kea cookies”. - [Cookie Time profile](/demand/nz/brands/cookie-time) - [Kea Cookies profile](/demand/nz/brands/kea-cookies) - [All biscuit brands in New Zealand](/demand/nz/categories/nz-biscuit-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cookie Time or Kea Cookies more popular in search? In September 2026, Cookie Time had more branded searches than Kea Cookies among biscuit brands in New Zealand. Cookie Time had about 14,400 branded searches, while Kea Cookies had 480. Cookie Time made up 38.4% of all biscuit brand searches we track, and Kea Cookies accounted for 1.3%. ## Cite this page Brandwave. "Cookie Time vs Kea Cookies: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/cookie-time-vs-kea-cookies This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cookie-time-vs-kea-cookies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.