--- title: "Converse vs Puma: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Converse or Puma? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/converse-vs-puma" publisher: "Brandwave" --- # Converse vs Puma: Which is more popular by branded search in New Zealand? Which is more popular in search, Converse or Puma? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Converse and Puma - **Competitive set**: Sneaker brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Converse Share of Search**: 4.3% - **Puma Share of Search**: 8.1% ## Which is more popular in search, Converse or Puma? - In August 2026, Puma had more branded searches than Converse among sneaker brands in New Zealand. Puma was estimated to have 44.4K branded searches compared to Converse’s 23.6K, and held an 8.1% Share of Search versus Converse’s 4.3%. - Puma was ahead of Converse in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Converse’s estimated Share of Search among sneaker brands in New Zealand moved from 4.8% to 4.3%, and its estimated monthly branded searches moved from 23.7K to 23.6K. - Across the 11 months ending August 2026, Puma’s estimated Share of Search among sneaker brands in New Zealand moved from 7.9% to 8.1%, and its estimated monthly branded searches moved from 39.2K to 44.4K. ## How did search popularity change for New Zealand sneaker brands in August 2026? - In August 2026, Skechers overtook Puma to rank 5th among sneaker brands in New Zealand, at 10%. - In August 2026, Puma lost estimated Share of Search among sneaker brands in New Zealand, from 9.2% to 8.1%. ## Month by month | Month | Converse estimated searches | Converse Share of Search | Converse rank | Puma estimated searches | Puma Share of Search | Puma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 23.7K | 4.8% | 7 | 39.2K | 7.9% | 6 | | Nov 2025 | 27.8K | 4.3% | 7 | 45K | 7% | 6 | | Dec 2025 | 27.5K | 4.6% | 7 | 52.2K | 8.6% | 6 | | Jan 2026 | 21.1K | 4.2% | 7 | 37K | 7.3% | 6 | | Feb 2026 | 17.7K | 4.1% | 7 | 30.2K | 7% | 6 | | Mar 2026 | 21.4K | 4.1% | 8 | 38.2K | 7.3% | 6 | | Apr 2026 | 21.7K | 4% | 8 | 38.6K | 7.1% | 7 | | May 2026 | 23.4K | 4.2% | 7 | 38.5K | 7% | 6 | | Jun 2026 | 22.8K | 4% | 7 | 59.3K | 10.4% | 5 | | Jul 2026 | 22.1K | 4.1% | 7 | 50.2K | 9.2% | 5 | | Aug 2026 | 23.6K | 4.3% | 7 | 44.4K | 8.1% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Converse’s and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Converse**: Measured on the search terms “black converse”, “cdg converse”, “converse”, “converse 1 star”, “converse all star”, “converse bags”, “converse chuck 70”, “converse chuck taylor”, “converse chuck taylor all star”, “converse com”, “converse flatforms”, “converse high tops”, “converse near me”, “converse new zealand”, “converse nz”, “converse online”, “converse outlet”, “converse run star”, “converse shoes”, “converse sneakers”, “high heel converse”, “knee high converse”, “white converse” and “white leather converse”, summed into one figure. - **Puma**: Measured on the search terms “black puma”, “nz puma com”, “puma”, “puma ballet flats”, “puma black shoes”, “puma female shoes”, “puma footy boots”, “puma logos”, “puma near me”, “puma new zealand”, “puma nz”, “puma online”, “puma outlet”, “puma palermo”, “puma running shoes”, “puma sale”, “puma shoes”, “puma shoes for men”, “puma shop”, “puma sneakers”, “puma speed cat”, “puma speedcat”, “puma wedge” and “speedcat puma”, summed into one figure. - [Converse profile](/demand/nz/brands/converse) - [Puma profile](/demand/nz/brands/puma) - [All sneaker brands in New Zealand](/demand/nz/categories/nz-sneaker-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Converse or Puma? In August 2026, Puma had more branded searches than Converse among sneaker brands in New Zealand. Puma was estimated to have 44.4K branded searches compared to Converse’s 23.6K, and held an 8.1% Share of Search versus Converse’s 4.3%. ## Cite this page Brandwave. "Converse vs Puma: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/converse-vs-puma This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/converse-vs-puma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.