--- title: "Contra vs Freelancer: Which is more popular in New Zealand?" description: "Is Contra or Freelancer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Freelance marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/contra-vs-freelancer" publisher: "Brandwave" --- # Contra vs Freelancer: Which is more popular in New Zealand? Is Contra or Freelancer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Freelance marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Contra and Freelancer - **Competitive set**: Freelance marketplaces - **Market**: New Zealand - **Month measured**: Oct 2026 - **Contra Share of Search**: 0.11% - **Freelancer Share of Search**: 0.21% ## Is Contra or Freelancer more popular in search? - In October 2026, Freelancer had more branded searches than Contra among freelance marketplaces in New Zealand. Freelancer had about 20 branded searches, while Contra had 10. Freelancer made up 0.21% of all freelance marketplace searches we track, and Contra accounted for 0.11%. - Freelancer was ahead of Contra in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Contra’s share of searches among freelance marketplaces in New Zealand moved from 0.08% to 0.11%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending October 2026, Freelancer’s share of searches among freelance marketplaces in New Zealand moved from 0.53% to 0.21%, and its estimated monthly branded searches moved from 70 to 20. ## Top freelance marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Contra and Freelancer were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Contra was listed before Freelancer in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Upwork | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fiverr | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Contra | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Zealancer | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Toptal | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Freelancer | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | 99designs | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | DesignCrowd | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about freelance marketplaces - Asked ChatGPT "Which freelance marketplace should I use in New Zealand?": 1. Upwork, 2. Fiverr, 3. Contra, 4. Toptal - Asked ChatGPT "What are the best freelance marketplaces in New Zealand?": 1. Upwork, 2. Fiverr, 3. Contra, 4. Freelancer, 5. Zealancer, 6. 99designs - Asked ChatGPT "What's the best freelance marketplace in New Zealand for a small business hiring contractors?": 1. Upwork, 2. Zealancer, 3. Fiverr, 4. Freelancer - Searched Google, AI Overview "best freelance marketplace": 1. Upwork, 2. Fiverr, 3. Toptal, 4. 99designs - Searched Google, AI Overview "hire contractors online": 1. Upwork Not named in any answer: DesignCrowd. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand freelance marketplaces in October 2026? - In October 2026, Contra rose from 8th to 7th among freelance marketplaces in New Zealand. - Estimated monthly branded searches for Freelancer in New Zealand fell 71.4% over 12 measured months, from 70 to 20 in October 2026. ## How has branded search for Contra and Freelancer changed in New Zealand over the last 12 months? | Month | Contra estimated searches | Contra Share of Search | Contra rank | Freelancer estimated searches | Freelancer Share of Search | Freelancer rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 0.08% | 8 | 70 | 0.53% | 5 | | Dec 2025 | 10 | 0.08% | 8 | 50 | 0.38% | 6 | | Jan 2026 | 10 | 0.07% | 8 | 90 | 0.63% | 4 | | Feb 2026 | 10 | 0.08% | 8 | 50 | 0.38% | 6 | | Mar 2026 | 10 | 0.07% | 8 | 50 | 0.34% | 6 | | Apr 2026 | 10 | 0.07% | 8 | 40 | 0.27% | 6 | | May 2026 | 10 | 0.07% | 8 | 50 | 0.37% | 5 | | Jun 2026 | 10 | 0.07% | 7 | 70 | 0.52% | 6 | | Jul 2026 | 10 | 0.08% | 7 | 70 | 0.59% | 4 | | Aug 2026 | 10 | 0.08% | 8 | 30 | 0.25% | 6 | | Sep 2026 | 10 | 0.09% | 8 | 20 | 0.17% | 6 | | Oct 2026 | 10 | 0.11% | 7 | 20 | 0.21% | 6 | ## How are Contra’s and Freelancer’s branded searches counted? Brandwave collects information about searches that people make online using Contra’s and Freelancer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Contra**: Measured on the search term “contra freelance”. - **Freelancer**: Measured on the search term “freelancercom”. - [Contra profile](/demand/nz/brands/contra) - [Freelancer profile](/demand/nz/brands/freelancer) - [All freelance marketplaces in New Zealand](/demand/nz/categories/nz-freelance-marketplaces): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Contra or Freelancer more popular in search? In October 2026, Freelancer had more branded searches than Contra among freelance marketplaces in New Zealand. Freelancer had about 20 branded searches, while Contra had 10. Freelancer made up 0.21% of all freelance marketplace searches we track, and Contra accounted for 0.11%. ## Cite this page Brandwave. "Contra vs Freelancer: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/contra-vs-freelancer This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/contra-vs-freelancer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.