--- title: "Continental vs Vittoria: Which is more popular in New Zealand?" description: "Is Continental or Vittoria more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/continental-vs-vittoria" publisher: "Brandwave" --- # Continental vs Vittoria: Which is more popular in New Zealand? Is Continental or Vittoria more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Continental and Vittoria - **Competitive set**: Bike tyre brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Continental Share of Search**: 30.3% - **Vittoria Share of Search**: 10.1% ## Is Continental or Vittoria more popular in search? - In October 2026, Continental had more branded searches than Vittoria among bike tyre brands in New Zealand. Continental had about 270 branded searches, while Vittoria had 90. Continental made up 30.3% of all bike tyre brand searches we track, and Vittoria accounted for 10.1%. - Continental was ahead of Vittoria in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Continental’s share of searches among bike tyre brands in New Zealand moved from 31.8% to 30.3%, and its estimated monthly branded searches held steady at 270. - Across the 12 months ending October 2026, Vittoria’s share of searches among bike tyre brands in New Zealand moved from 10.6% to 10.1%, and its estimated monthly branded searches held steady at 90. ## Top bike tyre brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Continental appeared in all five answers. Vittoria was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Continental was listed before Vittoria in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Continental | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Schwalbe | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Maxxis | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Pirelli | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Vittoria | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about bike tyre brands - Asked ChatGPT "Which bike tyre brand should I buy in New Zealand?": 1. Continental, 2. Schwalbe, 3. Maxxis, 4. Pirelli - Asked ChatGPT "What are the best bike tyre brands in New Zealand?": 1. Continental, 2. Schwalbe, 3. Maxxis, 4. Pirelli, 5. Vittoria - Asked ChatGPT "What's the best bike tyre brand in New Zealand for grip on roads?": 1. Continental, 2. Pirelli - Searched Google, AI Overview "bike tyres nz": 1. Continental, 2. Pirelli, 3. Maxxis, 4. Schwalbe - Searched Google, AI Overview "mountain bike tyres nz": 1. Maxxis, 2. Pirelli, 3. Continental Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bike tyre brands in October 2026? - In October 2026, Continental gained share of searches among bike tyre brands in New Zealand, from 26.9% to 30.3%. - In October 2026, Vittoria lost share of searches among bike tyre brands in New Zealand, from 11.8% to 10.1%. ## How has branded search for Continental and Vittoria changed in New Zealand over the last 12 months? | Month | Continental estimated searches | Continental Share of Search | Continental rank | Vittoria estimated searches | Vittoria Share of Search | Vittoria rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 270 | 31.8% | 2 | 90 | 10.6% | 3 | | Dec 2025 | 250 | 30.9% | 2 | 90 | 11.1% | 4 | | Jan 2026 | 270 | 30% | 2 | 110 | 12.2% | 3 | | Feb 2026 | 350 | 35.7% | 2 | 70 | 7.1% | 3 | | Mar 2026 | 470 | 35.9% | 2 | 90 | 6.9% | 4 | | Apr 2026 | 350 | 32.4% | 2 | 90 | 8.3% | 3 | | May 2026 | 340 | 35.1% | 2 | 90 | 9.3% | 3 | | Jun 2026 | 210 | 26.6% | 2 | 70 | 8.9% | 3 | | Jul 2026 | 230 | 25.8% | 2 | 90 | 10.1% | 3 | | Aug 2026 | 250 | 28.7% | 2 | 90 | 10.3% | 3 | | Sep 2026 | 250 | 26.9% | 2 | 110 | 11.8% | 3 | | Oct 2026 | 270 | 30.3% | 2 | 90 | 10.1% | 3 | ## How are Continental’s and Vittoria’s branded searches counted? Brandwave collects information about searches that people make online using Continental’s and Vittoria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Continental**: Measured on the search terms “continental bike tyre”, “continental grand prix 5000” and “continental mtb tyre”, summed into one figure. - **Vittoria**: Measured on the search term “vittoria tyres”. - [Continental profile](/demand/nz/brands/continental) - [Vittoria profile](/demand/nz/brands/vittoria) - [All bike tyre brands in New Zealand](/demand/nz/categories/nz-bike-tyre-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Continental or Vittoria more popular in search? In October 2026, Continental had more branded searches than Vittoria among bike tyre brands in New Zealand. Continental had about 270 branded searches, while Vittoria had 90. Continental made up 30.3% of all bike tyre brand searches we track, and Vittoria accounted for 10.1%. ## Cite this page Brandwave. "Continental vs Vittoria: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/continental-vs-vittoria This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/continental-vs-vittoria. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.