--- title: "Continental vs Maxxis: Which is more popular in New Zealand?" description: "Is Continental or Maxxis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Truck tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/continental-vs-maxxis" publisher: "Brandwave" --- # Continental vs Maxxis: Which is more popular in New Zealand? Is Continental or Maxxis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Truck tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Continental and Maxxis - **Competitive set**: Truck tyre brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Continental Share of Search**: 0.16% - **Maxxis Share of Search**: 2.5% ## Is Continental or Maxxis more popular in search? - In October 2026, Maxxis had more branded searches than Continental among truck tyre brands in New Zealand. Maxxis had about 480 branded searches, while Continental had 30. Maxxis made up 2.5% of all truck tyre brand searches we track, and Continental accounted for 0.16%. - Maxxis was ahead of Continental in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Continental’s share of searches among truck tyre brands in New Zealand moved from 0.17% to 0.16%, and its estimated monthly branded searches moved from 40 to 30. - Across the 12 months ending October 2026, Maxxis’ share of searches among truck tyre brands in New Zealand held steady at 2.5%, and its estimated monthly branded searches moved from 590 to 480. ## Top truck tyre brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Continental was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Maxxis was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Continental was listed before Maxxis in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Michelin | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bridgestone | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Goodyear | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Continental | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Hankook | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Pirelli | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maxxis | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about truck tyre brands - Asked ChatGPT "Which truck tyre brand should I buy in New Zealand?": 1. Michelin, 2. Bridgestone, 3. Continental, 4. Goodyear, 5. Hankook - Asked ChatGPT "What are the best truck tyre brands in New Zealand?": 1. Michelin, 2. Bridgestone, 3. Goodyear, 4. Continental, 5. Hankook - Asked ChatGPT "What's the best truck tyre brand in New Zealand for heavy-duty vehicles?": 1. Michelin, 2. Bridgestone, 3. Goodyear, 4. Continental - Searched Google, AI Overview "best truck tyres": 1. Michelin, 2. Bridgestone, 3. Hankook - Searched Google, AI Overview "heavy duty truck tyres": 1. Bridgestone, 2. Maxxis Not named in any answer: Pirelli. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand truck tyre brands in October 2026? - Estimated monthly branded searches for Continental in New Zealand fell 25% over 12 measured months, from 40 to 30 in October 2026. - Estimated monthly branded searches for Maxxis in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in October 2026. ## How has branded search for Continental and Maxxis changed in New Zealand over the last 12 months? | Month | Continental estimated searches | Continental Share of Search | Continental rank | Maxxis estimated searches | Maxxis Share of Search | Maxxis rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 40 | 0.17% | 7 | 590 | 2.5% | 5 | | Dec 2025 | 30 | 0.14% | 7 | 390 | 1.8% | 6 | | Jan 2026 | 20 | 0.09% | 7 | 390 | 1.7% | 6 | | Feb 2026 | 40 | 0.21% | 7 | 390 | 2.1% | 6 | | Mar 2026 | 50 | 0.25% | 7 | 480 | 2.4% | 6 | | Apr 2026 | 30 | 0.18% | 7 | 390 | 2.3% | 6 | | May 2026 | 40 | 0.24% | 7 | 480 | 2.9% | 6 | | Jun 2026 | 30 | 0.15% | 7 | 480 | 2.4% | 6 | | Jul 2026 | 20 | 0.08% | 7 | 480 | 2% | 6 | | Aug 2026 | 40 | 0.22% | 7 | 390 | 2.1% | 6 | | Sep 2026 | 40 | 0.23% | 7 | 480 | 2.7% | 6 | | Oct 2026 | 30 | 0.16% | 7 | 480 | 2.5% | 6 | ## How are Continental’s and Maxxis’ branded searches counted? Brandwave collects information about searches that people make online using Continental’s and Maxxis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Continental**: Measured on the search term “continental car tyres”. - **Maxxis**: Measured on the search term “maxxis”. - [Continental profile](/demand/nz/brands/continental) - [Maxxis profile](/demand/nz/brands/maxxis) - [All truck tyre brands in New Zealand](/demand/nz/categories/nz-truck-tires-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Continental or Maxxis more popular in search? In October 2026, Maxxis had more branded searches than Continental among truck tyre brands in New Zealand. Maxxis had about 480 branded searches, while Continental had 30. Maxxis made up 2.5% of all truck tyre brand searches we track, and Continental accounted for 0.16%. ## Cite this page Brandwave. "Continental vs Maxxis: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/continental-vs-maxxis This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/continental-vs-maxxis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.