--- title: "Continental vs Maggi: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Continental or Maggi? Compare estimated monthly branded-search demand and Share of Search inside the Soup and stock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/continental-vs-maggi" publisher: "Brandwave" --- # Continental vs Maggi: Which is more popular by branded search in New Zealand? Which is more popular in search, Continental or Maggi? Compare estimated monthly branded-search demand and Share of Search inside the Soup and stock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Continental and Maggi - **Competitive set**: Soup and stock brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Continental Share of Search**: 14.5% - **Maggi Share of Search**: 59.6% ## Which is more popular in search, Continental or Maggi? - In August 2026, Maggi had more branded searches than Continental among soup and stock brands in New Zealand. Maggi was estimated to have 5.9K branded searches compared to Continental’s 1.4K, and held a 59.6% Share of Search versus Continental’s 14.5%. - Maggi was ahead of Continental in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Continental’s estimated Share of Search among soup and stock brands in New Zealand moved from 12.8% to 14.5%, and its estimated monthly branded searches moved from 1.1K to 1.4K. - Across the 11 months ending August 2026, Maggi’s estimated Share of Search among soup and stock brands in New Zealand moved from 60% to 59.6%, and its estimated monthly branded searches moved from 5K to 5.9K. ## How did search popularity change for New Zealand soup and stock brands in August 2026? - In August 2026, Continental gained estimated Share of Search among soup and stock brands in New Zealand, from 13.6% to 14.5%. - Estimated monthly branded searches for Maggi in New Zealand rose 18.9% over 11 measured months, from 5K to 5.9K in August 2026. ## Month by month | Month | Continental estimated searches | Continental Share of Search | Continental rank | Maggi estimated searches | Maggi Share of Search | Maggi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 12.8% | 3 | 5K | 60% | 1 | | Nov 2025 | 1.1K | 12.7% | 3 | 4.2K | 50.6% | 1 | | Dec 2025 | 1.1K | 15.3% | 3 | 4K | 54.5% | 1 | | Jan 2026 | 1.1K | 13.4% | 3 | 4.6K | 57.7% | 1 | | Feb 2026 | 1.1K | 14% | 3 | 4.2K | 55.5% | 1 | | Mar 2026 | 1.2K | 13.8% | 3 | 4.7K | 55.4% | 1 | | Apr 2026 | 1.1K | 12.8% | 3 | 4.9K | 58.5% | 1 | | May 2026 | 1.1K | 12% | 3 | 5.6K | 59.6% | 1 | | Jun 2026 | 1.3K | 13.8% | 3 | 5.6K | 59.4% | 1 | | Jul 2026 | 1.3K | 13.6% | 3 | 5.5K | 59.5% | 1 | | Aug 2026 | 1.4K | 14.5% | 3 | 5.9K | 59.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Continental’s and Maggi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Continental**: Measured on the search terms “continental car tyres”, “continental chicken noodle soup”, “continental cross contact tyres”, “continental cup a soup”, “continental moto tires”, “continental mtb tires”, “continental soup”, “continental tires”, “continental tyre”, “continental tyres near me” and “continental tyres price”, summed into one figure. - **Maggi**: Measured on the search terms “chicken maggi soup”, “cream of chicken soup maggi”, “curry noodles maggi”, “maggi”, “maggi 2 minute noodles”, “maggi beef noodles”, “maggi carbonara”, “maggi chicken noodle soup”, “maggi co nz”, “maggi creamy chicken soup”, “maggi cubes”, “maggi cuppa noodles”, “maggi curried sausages”, “maggi curry”, “maggi devilled sausages”, “maggi indian noodles”, “maggi masala”, “maggi mushroom soup”, “maggi near me”, “maggi noodles”, “maggi nz”, “maggi onion soup”, “maggi onion soup mix”, “maggi online”, “maggi oriental noodles”, “maggi pumpkin and garlic soup”, “maggi ramen”, “maggi sauces”, “maggi seafood chowder”, “maggi season”, “maggi soup”, “maggi soup mix”, “maggi soup packets”, “maggi soup tomato” and “maggi stroganoff”, summed into one figure. - [Continental profile](/demand/nz/brands/continental) - [Maggi profile](/demand/nz/brands/maggi) - [All soup and stock brands in New Zealand](/demand/nz/categories/nz-soup-and-stock-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Continental or Maggi? In August 2026, Maggi had more branded searches than Continental among soup and stock brands in New Zealand. Maggi was estimated to have 5.9K branded searches compared to Continental’s 1.4K, and held a 59.6% Share of Search versus Continental’s 14.5%. ## Cite this page Brandwave. "Continental vs Maggi: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/continental-vs-maggi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/continental-vs-maggi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.