--- title: "Continental Cars vs Giltrap Prestige: Which is searched more in New Zealand?" description: "Is Continental Cars or Giltrap Prestige more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Premium and performance car dealers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/continental-cars-vs-giltrap-prestige" publisher: "Brandwave" --- # Continental Cars vs Giltrap Prestige: Which is searched more in New Zealand? Is Continental Cars or Giltrap Prestige more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Premium and performance car dealers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Continental Cars and Giltrap Prestige - **Competitive set**: Premium and performance car dealers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Continental Cars Share of Search**: 12.4% - **Giltrap Prestige Share of Search**: 1.6% ## Is Continental Cars or Giltrap Prestige more popular in search? - In September 2026, Continental Cars had more branded searches than Giltrap Prestige among premium and performance car dealers in New Zealand. Continental Cars had about 1,600 branded searches, while Giltrap Prestige had 210. Continental Cars made up 12.4% of all premium and performance car dealer searches we track, and Giltrap Prestige accounted for 1.6%. - Continental Cars was ahead of Giltrap Prestige in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Continental Cars’ share of searches among premium and performance car dealers in New Zealand moved from 13.5% to 12.4%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending September 2026, Giltrap Prestige’s share of searches among premium and performance car dealers in New Zealand moved from 1.5% to 1.6%, and its estimated monthly branded searches held steady at 210. ## Top premium and performance car dealers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Continental Cars was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Giltrap Prestige was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Giltrap Prestige was listed before Continental Cars in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Giltrap Prestige | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Sunday Drive | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Continental Cars | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Giltrap Porsche | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Luxxio Vehicles | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Southern Specialist Cars | 5th | 1 of 3 | 2 of 2 | 3 of 5 | ## Every AI answer about premium and performance car dealers - Asked ChatGPT "Which premium performance car dealer should I shop at in New Zealand?": 1. Giltrap Prestige, 2. Sunday Drive, 3. Luxxio Vehicles, 4. Giltrap Porsche - Asked ChatGPT "What are the best premium performance car dealers in New Zealand?": 1. Continental Cars, 2. Giltrap Porsche, 3. Southern Specialist Cars, 4. Sunday Drive - Asked ChatGPT "What's the best premium performance car dealer in New Zealand for a high-end car?": 1. Giltrap Prestige, 2. Sunday Drive, 3. Continental Cars - Searched Google, AI Overview "premium performance car dealers": 1. Southern Specialist Cars, 2. Continental Cars - Searched Google, AI Overview "best premium car dealer": 1. Southern Specialist Cars, 2. Luxxio Vehicles Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand premium and performance car dealers in September 2026? - In September 2026, Giltrap Prestige lost share of searches among premium and performance car dealers in New Zealand, from 3% to 1.6%. - Estimated monthly branded searches for Continental Cars in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | Continental Cars estimated searches | Continental Cars Share of Search | Continental Cars rank | Giltrap Prestige estimated searches | Giltrap Prestige Share of Search | Giltrap Prestige rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 13.5% | 2 | 210 | 1.5% | 6 | | Nov 2025 | 1.9K | 13.4% | 2 | 260 | 1.8% | 6 | | Dec 2025 | 1.6K | 11.6% | 2 | 210 | 1.5% | 6 | | Jan 2026 | 1.6K | 11.6% | 2 | 210 | 1.5% | 6 | | Feb 2026 | 1.6K | 11.8% | 2 | 210 | 1.6% | 6 | | Mar 2026 | 1.9K | 11.6% | 2 | 320 | 2% | 6 | | Apr 2026 | 1.6K | 11.9% | 2 | 170 | 1.3% | 6 | | May 2026 | 1.6K | 11.4% | 2 | 170 | 1.2% | 6 | | Jun 2026 | 1.6K | 11.3% | 3 | 210 | 1.5% | 6 | | Jul 2026 | 1.6K | 9.7% | 3 | 210 | 1.3% | 6 | | Aug 2026 | 1.6K | 12.2% | 3 | 390 | 3% | 6 | | Sep 2026 | 1.6K | 12.4% | 3 | 210 | 1.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Continental Cars’ and Giltrap Prestige’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Continental Cars**: Measured on the search term “Continental Cars”. - **Giltrap Prestige**: Measured on the search term “giltrap prestige”. - [Continental Cars profile](/demand/nz/brands/continental-cars) - [Giltrap Prestige profile](/demand/nz/brands/giltrap-prestige) - [All premium and performance car dealers in New Zealand](/demand/nz/categories/premium-performance-car-dealers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Continental Cars or Giltrap Prestige more popular in search? In September 2026, Continental Cars had more branded searches than Giltrap Prestige among premium and performance car dealers in New Zealand. Continental Cars had about 1,600 branded searches, while Giltrap Prestige had 210. Continental Cars made up 12.4% of all premium and performance car dealer searches we track, and Giltrap Prestige accounted for 1.6%. ## Cite this page Brandwave. "Continental Cars vs Giltrap Prestige: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/continental-cars-vs-giltrap-prestige This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/continental-cars-vs-giltrap-prestige. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.